How much does linkedin ads cost? Marketers know that it may take time to figure out the best budgets for your marketing plans and especially for your own personal campaigns. Here we will explain how LinkedIn is here to help you with every step of your budget selection. Campaign Manager is LinkedIn’s platform to set…
How much does it cost to make a business website? While how much it costs to build a website may differ a lot based on which platforms and addons you choose to use, a basic, self-hosted WordPress website could cost as little as $115 annually. Which tools will you need to build a website? When…
As with any great art, success in marketing is a matter of mastering the basics. Here are 5 simple questions that lie at the root of what does marketing do for a company: Who is our ideal customer? To answer this question, one must review the customers that have bought in the past, either from…
One of the most important aspects of a link-building strategy is to focus on high-authority link opportunities. You can use a tool like Raven Tools Link Manager to organize your outreach efforts and track the effect of links on-site authority. A link-building tool like this will help you stay on top of your link-building campaign….
Incorporate your brand voice into the text, target your personas, tell a story, and include testimonials. Third-party endorsements help visitors to trust your business. Aside from testimonials, you can also have videos and other forms of marketing to drive traffic to your website. These are some of the most effective tips to write the best…
Keeping your target audience in mind when determining the right keywords for your SEO campaign is essential. Your SEO keywords should be based on the buyer\’s intent. Choosing a keyword that matches the buyer\’s intentions will not only help you with rankings but will help you build relationships with your consumers as well. Keyphrases…
Ever wondered just how many words would suffice in order to qualify as a blog post in the SEO aspect? As many words as possible would be nice right? 2,000? Maybe 4,000 even? As many words as one could write in a blog is generally the right idea here, however, you should avoid the temptation…
If you are trying to get work as a photographer, you should use SEO keywords to attract potential clients. When looking for SEO keywords, you must consider the type of industry you are in, your location, and your target audience to further increase your chances to land a contract. Once you have thought about these…
Keyword density is a foundational concept of search engine optimization (SEO). It’s important to understand how keyword density works, especially since it can have a direct impact on your site content’s visibility in search engine results pages (SERPs) and on the costs of your online marketing campaigns. However, the relative importance of keyword density in…
Ever wondered how to start local SEO? Especially as a medical professional? Standard search engine optimization (SEO) is a collection of techniques and best practices designed to help you improve your SERP rankings for relevant search terms. To help your medical business rank better for search terms you must first identify your target audience as…
