If you are wondering what a good website bounce rate is, you aren\’t alone. It\’s an important factor that many marketers and entrepreneurs consider when planning their website and marketing strategy. But what is a good website bounce rate and how can you find it? Soft Bounce Visitors Soft bounce visitors are easier to re-engage with…
How to track traffic on a website? When you are developing a website, you will need to know how to track traffic on your website. You should be able to understand how many pageviews your site receives and how many bounces it gets. In addition, you should also be able to track your top pages…
Why should the business invest in marketing? Investing in marketing can be one of the best decisions you will make as a business owner. It is an investment that will pay off in the long run, and will also help you to prepare for any downturn that may come in the future. This article will…
What is socially responsible marketing? Knowing what socially responsible marketing entails will help ensure that your company is giving back to the community. A business that considers the needs of the society it interacts with is socially responsible. Then, it will go out and try to achieve that goal. Having this mindset can help your…
What is google my business used for? Having a Google My Business account can be beneficial to your business. It can help you create a listing for your company, and it can make it easier for potential customers to find you. For this instance let’s use London, Ontario as our location serving as our sample….
Getting new life insurance clients can be a daunting task – scratch that; getting any client, in the sales business-world, is difficult in itself, especially when you’re just starting out. Fortunately, there are several ways to do it, not all will work since every method will or will not fit a person’s sale’s style but…
What does it mean to scale your business? Having a successful business does not mean that you can only build it by a small number of employees. In fact, if you want to increase your profits and have a larger customer base, you should consider scaling your business. If you do this, you\’ll find that…
What are the three broad targeting strategies used by marketers? Whether you are a new marketer or an experienced one, you probably know that targeting your audience is essential to your marketing strategy. And while there are many methods that you can use, there are three broad targeting strategies that you can choose from. Concentrated…
What is a good conversion rate for landing pages? Generally speaking, it\’s safe to say that a good conversion rate for landing pages is around 2.6%. However, you should know that this number can be as high as 6%. 2.6% to 6.1% Whether you are looking to improve your conversion rates or you want to…
Getting backlinks to your website is one of the key elements to making it rank higher in search engines. But how does backlinking work? It\’s not as simple as just putting up a page on your website and hoping for the best. You need to know how to properly set up your site and manage…
