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SEO stands for Search Engine Optimization. SEO refers to the process of optimizing websites for search engines. If you want to about the most important elements of search engine optimization this article will help you. Good SEO positioning is based on two main criteria.



The relevancy (how the content of your site matches the search query) and the authority (how many people and organizations consider your content trustworthy and useful).

 

10 Most Important Elements Of Search Engine Optimization are:

 

 

1) Relevance

Search engines will try to provide the most relevant results for your queries. This is true whether your query is simple or complex, such as “What is the best steakhouse near me?”

It is difficult to judge the performance of search engines’ results because they use their own algorithms. There are certain factors that can influence the results, and these are related. You can use these factors to influence search results, such as the search engine’s location, search history, and time of year.

 

2) The quality of the content

This is one of the most important components of SEO. Are you regularly posting helpful articles, videos, or other types of content that are popular and well-produced? Do you write for people, not just search engines?

Search metrics’ recent research on ranking factors shows that Google is shifting towards valuable content. Instead of using keywords based upon the most searched queries to create content, you should instead add value. Stop worrying about keywords and instead focus on the user experience.

 

3) User Experience

SEO offers many benefits to improve the user experience. A site that is easy to navigate and has relevant internal links, as well as related content, is essential. It is important to understand all that keeps visitors coming back to your site and eager to learn more.

 

4) Social media

Social media text in different colors

Social media marketing is the best way to increase your site’s visibility. That’s why it is an important part of your SEO strategy. Make sure you’re present on every social channel (where your audience is) and share your content in a personal manner. Use a customer service channel to interact with people in a friendly and useful way. 

5) Responsive web

Are your website and content optimized for every screen size? Google stated that responsive pages will be more valuable.

 

 

6) Internal Links

A metal chain showing internal linking

Your audience should have more options for reading. This will increase the likelihood that your visitors spend more time on your site. This can reduce bounce rates.

 

It can also help you rank for specific keywords. Anchoring similar articles to this article can help position it with the KW SEO Basics’. This informs Google that the post is relevant for people searching for “SEO Basics”. Experts recommend changing the link text on the same page. Google can detect multiple identical uses and classify them as suspicious. This allows Google to crawl and index your website.

 

7) Authority

A trusted authority website is one that users trust, as well as other websites and search engines. Linking to authority websites is a sign of trust and confidence. Your site’s authority will increase if you include more links to authoritative pages in your content.

 

8) Meta description

Although a meta description won’t necessarily increase your ranking, it will help you increase the likelihood that users will click on your result.

A meta description is a text below your URL in search results. It is something you should also have full control over in your CMS.

 

9) Images correctly labeled

People often forget to include alt attributes when uploading images to content. However, this is something you should not overlook since Google cannot see images but can read the alt text.

Google Image Search will show your images more often if you describe them with the alt text.

 

10) Google Search Console

man using google search console on a laptop

We recommend you create a Google Search Console account to claim ownership of your website. You will have full control over the pages that Google can crawl. You will also be able to register the sitemap with the hierarchy, categorization, and order of elements.  And you can remove keywords from google search easily. Additionally, you will be alerted when Google has detected any issues in your pages’ tracking or indexing. Also, you can check your position on google anytime you want.


Do you need help with the optimization of your website? Contact us and we will help you to rank higher in google search results.