One of the most common types of PPC is search engine ads. When anyone searches for a keyword specific to their business product, it helps advertisers bid for ad placement in a search engine’s supported links. If we bid on the keyword ” PPC software,” for example, our ad would appear at the very top of the Google results page.
How Does It Work?
Advertisers cannot pay extra to ensure that their ads appear more prominently than their
competitors’ ads alongside the search engine results (commonly referred to as a Search Engine Results Page, or SERP). Instead, Google and other major search engines use an entirely
automated mechanism known as the Ad Auction to assess the importance and legitimacy of
advertisements that appear on their SERPs..
Is Pay-Per-Click Ads the Right Option for You?
Obtain Leads at a Low Cost
Pay-per-click marketing is a highly successful way to attract potential users to your site because it helps you to meet leads and customers while they’re browsing and trying to buy. In addition, you can benefit from a search engine discount provided by an algorithm in return for making their users happy.
Pay-per-click marketing can generate leads for sales, generate traffic to an e-commerce website, advertise for a service-based or software company, build brand awareness, or even drive foot traffic and phone calls to a brick-and-mortar store.