Pay-per-click (PPC) is an internet advertising model in which advertisers pay a fee when their advertisements are clicked. Essentially, it’s a way of purchasing website traffic rather than seeking to “earn” it organically.

One of the most common types of PPC is search engine ads. When anyone searches for a keyword specific to their business product, it helps advertisers bid for ad placement in a search engine’s supported links. If we bid on the keyword ” PPC software,” for example, our ad would appear at the very top of the Google results page.

How Does It Work?

Advertisers cannot pay extra to ensure that their ads appear more prominently than their
competitors’ ads alongside the search engine results (commonly referred to as a Search Engine Results Page, or SERP). Instead, Google and other major search engines use an entirely
automated mechanism known as the Ad Auction to assess the importance and legitimacy of
advertisements that appear on their SERPs..

Is Pay-Per-Click Ads the Right Option for You?

Obtain Leads at a Low Cost

Pay-per-click marketing is a highly successful way to attract potential users to your site because it helps you to meet leads and customers while they’re browsing and trying to buy. In addition, you can benefit from a search engine discount provided by an algorithm in return for making their users happy.
Pay-per-click marketing can generate leads for sales, generate traffic to an e-commerce website, advertise for a service-based or software company, build brand awareness, or even drive foot traffic and phone calls to a brick-and-mortar store.

Expand Your Customer Base

Connect with people who are actively searching for goods and services similar to yours, and meet their needs by offering them something important to their search query.

Google Advertising

Members of our pay-per-click team are experts in their profession. They use Google Ads to deliver high-value traffic sculpting while concentrating on specific intent-targeting to ensure that each ad is shown to our clients’ target audiences. Google selects winners from a pool of bidding advertisers in the ad space on its search results page. The “winners” are determined by a number of variables, including the accuracy and relevance of their keywords and ad copy, as well as the size of their keyword bids. If WordStream bids on the keyword “PPC software,” for example, our ad can appear at the top of the Google results page.

Social Media Advertising

Our dedicated social media team, which has a rich and diverse experience in Social Media
Optimization, Content Marketing, and Graphic Designing, gives the company a strategic
advantage and lets you stand out from the crowd.


Want friendly  consulting? Talk to the CEO.

Get in touch right now.

Want to increase your sales, leads, and brand awareness? Tell me about your business and be confident we can deliver performance with excellence.

Our specialized value propositions enable us to consistently achieve outstanding results. We implement efficiently, communicating reliably, and transparently with all reporting and updates. Rest assured, my team of hardcore experts and I do everything we say we will do. Every single time.

It’s an amazing feeling to know we honestly deliver  complex multi-channel campaigns with ease. Reach out to learn how we can get your business to the next level quickly and sustain this growth. You will be super happy with your ROI.

Thank you, 

Ryan Arnfinson

25 Henry Lane Terrace

Toronto, Ontario
+1 (647) 979-2252

Drop me a line

“Honest business is all about trust, yet, it is earned. So, just to start, I kindly invite you to give us the benefit of the doubt in this regard. And you will see how quickly we can earn your trust (and always keep it) with our exceptional insight, reliable communication, and masterful skill at executing multi-channel campaigns for a substantial ROI. A more accurate question is how much business growth can you handle?”

Ryan Arnfinson

CEO | Digital Specialist Co.