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What does a Digital Specialist do?

1) Produces Qualified Leads to Drive Your Revenue, Grow the Customer Base, Raise Brand Awareness, Facilitate Retention & Enable Scalability
Positively, sustainably impacting your conversions through targeted inbound phone call, form, email, and chat solutions.

Offering full service, high quality inbound lead generation campaigns through phone calls, forms, emails, and chat.

Results delivered in a super user-friendly lead tracking, management, analytics and insights platform solution.

What problems does lead tracking for multiple marketing channels solve for any business?

Attribution: With multiple marketing channels in play, it can be difficult to determine which channels are driving leads and conversions. Lead tracking helps businesses accurately attribute leads and conversions to specific channels, allowing them to make informed decisions about where to focus their marketing efforts.

Optimizing ad spend: By tracking the performance of each marketing channel, businesses can identify which channels are generating the highest ROI. This enables them to allocate their marketing budget more effectively and focus on the channels that deliver the best results.

Reducing inefficiencies: Lead tracking provides valuable insights into the performance of marketing campaigns across different channels. This data helps businesses identify any inefficiencies or underperforming campaigns, allowing them to make adjustments and improve overall marketing performance.

Enhancing personalization: By tracking leads from different channels, businesses can gather information about customer preferences, behaviors, and interactions. This data can be used to create personalized marketing campaigns and deliver more relevant content, improving engagement and conversion rates.

Improving customer journey: Tracking leads across multiple channels allows businesses to understand the various touchpoints in the customer journey. This helps them to identify any gaps or bottlenecks in the process and optimize the overall customer experience, leading to increased conversions and revenue.

Cross-channel consistency: Lead tracking helps businesses maintain a consistent brand message and experience across multiple marketing channels. By understanding how customers interact with different channels, businesses can create a cohesive and integrated marketing strategy.

Data-driven decision-making: Tracking leads across multiple channels provides businesses with a wealth of data that can inform their marketing strategies. This enables them to make data-driven decisions, leading to more effective marketing campaigns and increased revenue.

Monitoring competition: Lead tracking allows businesses to monitor the performance of their marketing efforts in comparison to their competitors. This helps them to identify areas where they can improve and stay ahead in a competitive market.

Digital Specialist Co. helps businesses optimize their marketing efforts, improve the customer experience, make data-driven decisions, and ultimately drive growth and revenue.

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2) A Digital Specialist Uses the Most Advantageous Lead Tracking, Analytics & Insights Possible in An Easy-to-Use Platform

By understanding the journey of each lead, from the initial marketing touchpoint to the final conversion, you can optimize marketing strategies, boost ROI, and improve overall customer experience.

How does a Digital Specialist driven lead tracking solution position your business for revenue growth?

  • Data-driven decision-making
  • Better targeting
  • Improved campaign performance
  • Enhanced customer experience
  • Effective lead nurturing
  • Increased sales efficiency
  • Retention and upselling
  • Accurate forecasting

By leveraging our easy-to-use lead management technology, you can create personalized experiences, segment your audience, prioritize high-value leads, nurture relationships, make data-driven decisions, and improve overall efficiency.

These advantages will undoubtedly lead to higher conversion rates and a more successful marketing strategy.

Effective lead management in the sales process:

  • Crucial for successful marketing strategy
  • Optimize lead management using lead tracking platform
  • Search leads by name, number, or email

Our Easy-to-Use Lead Management Platform Benefits:

  • Personalization: create tailored content and campaigns
  • Segmentation: target campaigns based on specific criteria
  • Prioritization: identify and focus on high-priority leads
  • Lead nurturing: monitor interactions and provide follow-ups
  • Enhanced analytics: make data-driven decisions
  • Improved efficiency: save time and effort for sales and marketing teams

Reap several benefits that will significantly enhance your marketing conversion rates:

Personalization: Searching for leads by name, number, or email allows you to gather vital information about each prospect. This data enables you to create personalized content and campaigns tailored to each lead’s interests, preferences, and behaviors. By delivering a unique experience, you can establish trust, foster relationships, and boost your conversion rates.

Segmentation: A lead tracking platform facilitates the segmentation of your leads based on various criteria, including demographics, behavior, or engagement level. By searching for leads with specific identifiers, you can create targeted campaigns that speak to individual needs, maximizing the chances of conversion.

Prioritization: By searching for leads by name, number, or email, you can easily identify high-priority leads that warrant immediate attention. Focusing on these potential clients allows you to allocate your resources more effectively and increase the likelihood of successful conversion.

Lead nurturing: A lead tracking platform allows you to monitor your leads’ interactions with your content and campaigns. Searching for leads by their unique identifiers can help you identify those who need more nurturing or follow-up, ensuring that no potential customers fall through the cracks.

Enhanced analytics: A lead tracking platform can provide invaluable insights into your leads’ behavior, allowing you to make data-driven decisions. By searching for leads by name, number, or email, you can pinpoint trends and patterns that can help you optimize your marketing strategies for better conversion rates.

Improved efficiency: The ability to search for leads using specific identifiers allows you to quickly and easily access the information you need. This streamlined approach saves time and effort, allowing your sales and marketing teams to work more efficiently and effectively.

The Digital Specialist Co. lead management platform contributes to higher conversion rates and successful marketing strategies.

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Digital Specialist Co. Lead Tracking System
Digital Specialist Co. Lead Management, Analytics, & Insights

3) A Digital Specialist Offers You Real-Time Reporting to Quickly Identify Phone, Form, Email & Chat Marketing, Keywords, Audience & Campaign Trends Generating the Most Leads, Revenue & ROI

Digital Specialist Co. transforms your marketing efforts, streamlining the complex process of identifying, nurturing, and converting leads with unparalleled precision and efficiency.

The intuitive interface and data-driven insights have enabled our team to optimize campaigns in real-time, effectively targeting the right audience and maximizing return on investment.

Easy-to-Use Real Time Dashboard Features
  • Custom Report Builder
  • Scheduled Reports
  • Daily, Weekly, & Monthly Email Summary
  • Pre Built Marketing Reports
  • Leads by Source & Keyword
  • Sales Values by Source & Keyword
  • Leads by Landing & Lead Page
  • Sales Values by Landing & Lead Page
  • Leads by Call Duration
  • Leads by Day & Week

Benefits of Digital Specialist Co. real-time lead tracking reporting:

1. Custom Report Builder

Direct benefits:

  • Allows businesses to create tailored reports based on their specific needs and goals.
  • Enables quick analysis of data to identify trends and patterns.

Indirect benefits:

  • Facilitates better decision-making by providing insights into customer behaviour and preferences.

2. Scheduled Reports

Direct benefits:

  • Saves time by automating the report generation process.
  • Ensures consistent monitoring of key performance indicators (KPIs).

Indirect benefits:

  • Encourages data-driven decision-making and helps to identify areas for improvement.

3) Daily, Weekly, & Monthly Email Summary

Direct benefits:

  • Keeps stakeholders informed about the performance of marketing campaigns and lead generation efforts.
  • Encourages prompt action on identified trends and issues.

Indirect benefits:

  • Fosters a culture of accountability and continuous improvement.

4) Branded Reports

Direct benefits:

  • Enhances brand consistency and professionalism.
  • Facilitates easy sharing of reports with partners, or investors.

Indirect benefits:

  • Builds trust and credibility with stakeholders.

5) Pre-Built Marketing Reports

Direct benefits:

  • Simplifies reporting by providing templates for common marketing metrics.
  • Reduces the time spent on creating reports from scratch.

Indirect benefits:

  • Encourages data-driven decision-making and helps to identify areas for improvement.

6) Leads by Source & Keyword

Direct benefits:

  • Identifies which marketing channels and keywords are generating the most leads.
  • Enables optimization of marketing efforts to focus on high-performing sources.

Indirect benefits:

  • Increases return on investment (ROI) on marketing spend.

7) Sales Values by Source & Keyword

Direct benefits:

  • Measures the revenue generated from different marketing channels and keywords.
  • Helps in allocating marketing budgets effectively.

Indirect benefits:

  • Boosts overall business profitability.

8) Leads by Landing & Lead Page

Direct benefits:

  • Evaluates the performance of individual landing and lead pages.
  • Facilitates A/B testing to optimize conversions.

Indirect benefits:

  • Increases the overall efficiency of marketing efforts.

9) Sales Values by Landing & Lead Page

Direct benefits:

  • Quantifies the revenue generated by each landing and lead page.
  • Identifies high-performing pages to inform future design and content decisions.

Indirect benefits:

  • Maximizes ROI on website development and content creation.

10) Leads by Call Duration

Direct benefits:

  • Analyzes the correlation between call duration and lead quality.
  • Helps improve call scripts and sales techniques.

Indirect benefits:

  • Enhances sales team performance and overall conversion rates.

11) Leads by Day & Week

Direct benefits:

  • Identifies patterns in lead generation by day and week.
  • Enables strategic scheduling of marketing efforts and sales outreach.

Indirect benefits:

  • Improves resource allocation and overall business efficiency.
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Transparent Reporting & Deep Connections

Featuring native integrations with Google & Bing Ads.
Boost Your Revenue with Our Specialized Digital Growth & ROI Solution

Next level multichannel lead generation & lead tracking for:

Digital Specialist Co. Maximizes Your Revenue:

Choose DFY Next Level Solutions Partner With Us

Partner on full a done-for-you digital marketing solution. High quality SEO (search engine optimization), PPC (pay-per-click); PPL (pay-per-lead) campaigns. 

Let us do the heavy lifting and share transparent reporting.

DIY Add-on Lead Tracking to Existing Campaigns

Gain clarity with lead tracking, lead management, analytics, insights, and real time reporting in the Digital Specialist platform dashboard.

Export leads to any CRM. Integrate existing campaigns with 1000+ apps.

Every Plan Includes a Project Manager or Consultant

For every plan, you receive a dedicated project manager and digital specialist, who stays in touch when you need them to consult. 

When we say partnership, we mean it. We earn it through high-quality performance, results, & consultation.

Get Custom White Label Marketing Services

White label our high quality digital marketing services for your clients. We maintain your branding and perform for optimal results.

Includes full white labeled project management, strategy, execution, and transparent reporting.

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Loyal Commitment to Your Success

Guaranteed Exceptional Communication & Service

Get Full Stack Marketing Optimization

Meet Your Dedicated Digital Specialist & Project Manager

1) Optimized Website Design

  • Enhances user experience
  • Boosts search rankings
  • Increases conversion rates for business growth
  • Improved user experience
  • Increased organic search visibility
  • Enhanced brand credibility
  • Higher conversion rates
  • Better mobile experience
  • Faster loading times
  • Improved accessibility
  • Cost-effective marketing
  • Competitive advantage
  • Data-driven decision making
  • Enhanced user experience
  • Strong first impression
  • Clear messaging and branding
  • Mobile responsiveness
  • Higher conversion rates
  • Lower bounce rates
  • Improved search engine rankings
  • Effective calls-to-action (CTAs)
  • Streamlined user flow
  • Scalability and flexibility

2) Optimized Website Development

  • Ensures fast, user-friendly, and secure sites
  • Drives higher engagement and conversions
  • Enhanced user experience
  • Improved search engine ranking
  • Faster page load times
  • Mobile responsiveness
  • Increased conversion rates
  • Reduced maintenance costs
  • Improved website security
  • Scalability
  • Better brand image
  • Easy content management
  • Streamlined analytics
  • Competitive advantage
  • Responsive design
  • Intuitive navigation
  • Fast-loading pages
  • SEO-friendly structure
  • Clear calls-to-action
  • Content management system integration
  • Analytics integration
  • Cross-browser compatibility
  • Accessibility
  • Secure connections
  • Customizable design
  • Scalable architecture

3) Optimized Visual Graphic Design

  • Captures attention
  • Communicates brand identity
  • Drives customer engagement by consistent branding
  • Consistent branding
  • Effective visual hierarchy
  • Color psychology
  • Readability and legibility
  • User-friendly layout
  • Engaging imagery
  • Versatility and adaptability
  • Infographics and data visualization
  • Iconography and symbolism
  • Minimalism and simplicity
  • Emotional appeal
  • Design for accessibility
  • Enhanced brand recognition
  • Effective communication
  • Increased engagement
  • Emotional connection
  • Improved user experience
  • Higher conversion rates
  • Competitive advantage
  • Simplified information processing
  • Accessibility and inclusivity
  • Time and cost efficiency
  • Increased shareability
  • Strengthened credibility

4) Optimized Branding Strategy

  • Establishes trust
  • Differentiates from competitors
  • Fosters customer loyalty
  • Unique value proposition
  • Consistent visual identity
  • Memorable brand name
  • Engaging brand story
  • Target audience definition
  • Brand personality
  • Tone of voice
  • Brand guidelines
  • Brand touchpoint analysis
  • Competitive analysis
  • Brand monitoring and measurement
  • Brand evolution
  • Increased brand awareness
  • Clear differentiation
  • Enhanced brand equity
  • Customer loyalty
  • Targeted marketing
  • Improved credibility
  • Greater employee engagement
  • Streamlined decision-making
  • Increased market share
  • Enhanced customer experience
  • Long-term growth
  • Stronger partnerships and collaborations

5) Optimized Marketing Strategy

  • Maximizes online visibility
  • Drives targeted traffic
  • Boosts customer acquisition for business growth
  • Clear marketing objectives
  • Comprehensive market research
  • Segmentation and targeting
  • Positioning strategy
  • Integrated marketing mix
  • Multi-channel approach
  • Content marketing
  • Social media marketing
  • Search engine optimization
  • Paid advertising
  • Email marketing
  • Analytics and measurement
  • Increased brand awareness
  • Higher customer acquisition
  • Improved customer retention
  • Enhanced market share
  • Better return on investment
  • Greater customer engagement
  • Deeper customer insights
  • Adaptability and resilience
  • Increased brand credibility
  • Streamlined decision-making
  • Enhanced cross-selling and upselling opportunities
  • Long-term business growth

6) Lead Tracking, Analytics, Real Time Reporting

  • Enables data-driven decision making
  • Improves effectiveness
  • Increases marketing ROI
  • Centralized lead database
  • Customizable lead scoring
  • Multi-channel tracking
  • Real-time analytics
  • Automated reporting
  • Integration with CRM systems
  • Alerts and notifications
  • Lead nurturing and follow-up tracking
  • Conversion tracking
  • Cohort analysis
  • A/B testing and optimization
  • Data visualization
  • Informed decision-making
  • Enhanced lead management
  • Improved conversion rates
  • Increased ROI
  • Streamlined sales process
  • Personalized customer experience
  • Better performance measurement
  • Faster response times
  • Enhanced collaboration
  • Accurate forecasting
  • Reduced data errors
  • Time and cost efficiency

Get Complete Marketing Intelligence

Track all leads in one place. Pull up easy-to-understand insights.
Make data-driven marketing decisions.

Let Digital Specialist Co. Maximize Your ROI

Enabled & measured marketing intelligence to optimize business growth.

Join 35+ Trusted Partners

Martin Crumlish

Owner Youzign.com & KickPages.com

“I hired Ryan to create the training videos for my Kickpages.com platform and it was one of the easiest experiences I have ever had when getting some work completed. All I had to do was give some basic guidance and Ryan took care of the rest. Everything was done very professionally, and I found Ryan to be a very good communicator who did what he said he would do, and a lot more beyond. I’d be happy to recommend his services.”

Jeev Trika

Owner DigitalMarketingAgency.com

“One of the highest quality resources we have ever used; incredibly diligent, focused, and meticulous.”

Sandra Proseilo

Program Manager Vantage Community Services

The work is of the highest caliber and is consistently delivered in a timely and thorough manner. Being a non-profit organization it’s so important that we receive the most possible for our dollar and Ryan always gives amazing value for outstanding service. At the end of the day the greatest statement that we can make regarding this working relationship is that we trust Ryan and his company to operate with integrity and understanding and to provide professional services that always meet our needs.”

It's not your ordinary marketing campaign it's a solution.

Convert 2-4x More Possibilities Into Opportunities Through Marketing Intelligence

Get a lead generation & tracking solution that raises you above the competition.

Digital Specialist Co. delivers 2-4x value & partners long term.

    What is 2 + 6 ?


    Frequently Asked Questions

    Digital Specialist Co. is a full-service digital marketing agency that specializes in providing businesses with effective SEO, PPC, and PPL services. Our goal is to help clients achieve their marketing objectives by leveraging the power of these strategies to increase online visibility, drive targeted traffic, and generate quality leads.

    1. Search Engine Optimization (SEO): SEO is the process of optimizing a website’s content, structure, and technical aspects to improve its visibility on search engine results pages (SERPs) for relevant keywords. The primary objective of SEO is to drive organic, non-paid traffic to the website, ultimately increasing brand awareness and generating leads. At Digital Specialist Co., our SEO services include:
    • Keyword research to identify high-value keywords relevant to the client’s industry and target audience
    • On-page optimization, including optimizing meta tags, headings, images, and content for targeted keywords
    • Off-page optimization, which involves building high-quality backlinks to improve the website’s authority and search engine rankings
    • Technical SEO to ensure the website is accessible, fast-loading, and mobile-friendly, among other factors that impact search engine performance
    1. Pay-Per-Click (PPC) Advertising: PPC is a digital advertising model where advertisers pay a fee each time their ad is clicked. This paid form of advertising helps businesses drive targeted traffic to their websites quickly and effectively. Digital Specialist Co. offers comprehensive PPC services, including:
    • Account setup and campaign planning to ensure alignment with the client’s marketing goals
    • Keyword research and ad group organization to maximize reach and relevance
    • Ad copywriting and design to create compelling, high-converting ads
    • Bid management and optimization to maximize ROI
    • Regular campaign monitoring, reporting, and adjustments to ensure continuous improvement
    1. Pay-Per-Lead (PPL) Services: PPL is a performance-based marketing model where businesses pay for each qualified lead generated through their marketing efforts. This approach is ideal for companies looking to minimize their risk while maximizing their return on marketing investment. Digital Specialist Co.’s PPL services include:
    • Identifying target audiences and creating customized lead generation strategies
    • Implementing and managing lead generation campaigns across multiple channels, such as SEO, PPC, social media, and content marketing
    • Utilizing advanced tracking and analytics to monitor campaign performance and identify areas for improvement
    • Delivering high-quality, verified leads to clients on a cost-per-lead basis

    By offering professional SEO, PPC, and PPL services, Digital Specialist Co. ensures that clients have access to a diverse range of digital marketing solutions tailored to their unique needs and goals. Our team of experts works closely with each client to develop and implement customized strategies that drive measurable results and long-term success.

    At Digital Specialist Co., we understand that every business has unique needs and budgetary constraints. Therefore, we offer flexible, customized pricing models to ensure our digital marketing services are accessible and provide maximum value to our clients. Our pricing models include project-based, retainer, and hourly rates, allowing us to tailor our services to fit each client’s specific requirements.

    Here’s a breakdown of our digital marketing services and their approximate costs, along with industry averages for comparison:

    1. SEO: Our search engine optimization (SEO) services typically range from $1,000 to $2,500 per month, depending on the complexity and competitiveness of the client’s industry. Industry averages for SEO services fall between $750 and $2,000 per month.

    2. PPC Management: Our pay-per-click (PPC) management fees typically start at 15-20% of the client’s ad spend, with a minimum monthly fee of $500. 

    3. Facebook Ads Management: Our Facebook Ads management services typically start at 15-20% of the client’s ad spend, with a minimum monthly fee of $500. Industry averages for Facebook Ads management range from 10-20% of the ad spend, with minimum fees of $300 to $500 per month.

    4. LinkedIn Ads Management: Our LinkedIn Ads management services also start at 15-20% of the client’s ad spend, with a minimum monthly fee of $500. Industry averages for LinkedIn Ads management are similar, ranging from 10-20% of the ad spend, with minimum fees of $300 to $500 per month.

    5. Organic Social Media Posting: Our organic social media posting services start at $500 per month, which includes content creation and scheduling for multiple platforms. Industry averages for organic social media posting range from $400 to $800 per month.

    6. Web Design: For a simple WordPress website optimized for marketing, our web design services start at $2,000. Industry averages for a similar website design range from $1,500 to $5,000.

    7. Lead Tracking Software: We can integrate lead tracking software at a cost of $200 per month, as requested.

    It’s important to note that these prices are approximate and may vary depending on the client’s specific needs, goals, and industry. At Digital Specialist Co., we work closely with our clients to develop customized digital marketing solutions that deliver data-driven, quantifiable results while fitting within their budgetary constraints.

    Digital Specialist Co. takes pride in executing successful digital marketing campaigns across various industries, leveraging data-driven and quantifiable-based relevancy to deliver measurable results. We work closely with our clients to understand their unique needs, goals, and target audience, enabling us to create tailored marketing strategies that drive tangible results. Here are three examples of successful digital marketing campaigns we have executed for clients in different industries:

    1. E-commerce Retailer: Our client, an online fashion retailer, sought to increase brand awareness and drive sales through a comprehensive digital marketing campaign. We implemented a multi-channel strategy that included SEO, PPC, social media marketing, and email marketing. By optimizing the website for relevant keywords, creating targeted PPC ads, and crafting engaging social media content, we successfully increased organic traffic by 65% and boosted overall sales by 40% within six months. Regular monitoring and optimization of KPIs, such as click-through rate, conversion rate, and return on ad spend, ensured continuous improvement and maximized the campaign’s ROI.

    2. Software-as-a-Service (SaaS) Provider: A SaaS company specializing in project management tools approached us to generate high-quality leads and increase user acquisition. We developed a content marketing strategy focused on creating informative blog articles, whitepapers, and webinars to attract the target audience. In addition, we utilized PPC advertising on search engines and LinkedIn to target decision-makers in relevant industries. As a result, our efforts led to a 120% increase in leads and a 35% increase in new user sign-ups within four months. Key KPIs, such as cost per acquisition and engagement metrics, were continuously monitored and optimized to ensure ongoing success.

    3. Healthcare Provider: A healthcare provider sought our expertise in improving its online presence and attracting new patients to its medical practice. We designed a localized SEO strategy to enhance the clinic’s visibility on search engine results pages for location-specific keywords. We also executed a social media marketing campaign, focusing on educational content and testimonials to showcase the provider’s expertise and build trust among potential patients. Within five months, the healthcare provider experienced a 50% increase in website traffic, a 30% increase in appointment bookings, and a notable improvement in local search rankings. By tracking KPIs such as website traffic, bounce rate, and conversion rate, we ensured continuous optimization of the campaign.

    These examples demonstrate Digital Specialist Co.’s ability to execute successful digital marketing campaigns across diverse industries, utilizing data-driven and quantifiable-based relevancy to deliver measurable results. Our commitment to understanding each client’s unique needs and goals allows us to create tailored marketing strategies that drive long-term growth and success.

    Digital marketing can significantly contribute to the growth of a business and improve its online presence by utilizing data-driven and quantifiable strategies. A Digital Specialist leverages these techniques to ensure that our clients’ marketing efforts yield measurable results, ultimately leading to increased brand awareness, customer acquisition, and long-term success.

    Data-driven marketing involves the collection, analysis, and application of data to make informed decisions about marketing strategies and tactics. This approach enables businesses to better understand their target audience, identify trends and patterns, and optimize their marketing campaigns for maximum impact. A Digital Specialist incorporates data-driven methodologies in its services, such as:

    Market Research and Audience Analysis: We use advanced tools and techniques to collect and analyze data about the client’s target audience, including demographics, online behavior, interests, and preferences. This information helps us create highly targeted and relevant marketing campaigns that resonate with the intended audience.

    Competitor Analysis: By evaluating the digital marketing strategies employed by the client’s competitors, we can identify gaps, opportunities, and potential areas for improvement. This data-driven analysis enables us to create more effective and competitive marketing strategies for our clients.

    Performance Tracking and Optimization: A Digital Specialist continuously monitors the performance of our clients’ marketing campaigns using various key performance indicators (KPIs), such as website traffic, conversion rates, click-through rates, and cost per acquisition. This data allows us to identify strengths, weaknesses, and opportunities for optimization, ensuring that our clients’ marketing efforts remain effective and aligned with their goals.

    Quantifiable-based relevancy refers to the ability to measure the impact of marketing efforts on business objectives. A Digital Specialist prioritizes this approach by focusing on the following aspects:

    Setting Measurable Goals: We work closely with our clients to define clear, quantifiable marketing objectives that align with their overall business goals. This enables us to create marketing strategies designed to achieve specific, measurable results.

    Identifying Relevant KPIs: A Digital Specialist identifies relevant KPIs for each marketing campaign based on the client’s objectives. This ensures that our efforts are consistently focused on achieving meaningful, quantifiable outcomes.

    Reporting and Analysis: We provide regular, data-driven reports to our clients, detailing the performance of their marketing campaigns and highlighting the impact on their business objectives. This transparency allows clients to make informed decisions about their marketing investments and future strategies.

    By offering professional digital marketing services rooted in data-driven and quantifiable-based relevancy, Digital Specialist Co. empowers businesses to grow and improve their online presence. Our commitment to measurable results ensures that clients can confidently invest in marketing strategies that deliver tangible benefits and contribute to long-term success.

    At Digital Specialist Co., we recognize the value of providing cost-effective, results-driven Pay Per Lead (PPL) services to our clients. Our PPL pricing model is designed to deliver high-quality leads in a wide range of industries, ensuring that our clients receive maximum value for their marketing investment. Utilizing data-driven and quantifiable-based relevancy, we optimize our PPL campaigns to generate targeted leads that are more likely to convert into customers.

    Our PPL services are priced based on the cost per lead (CPL), which varies depending on the specific industry and the quality of the leads generated. To remain competitive in the marketplace, we closely monitor industry averages and adjust our pricing accordingly, ensuring that our clients receive high-quality leads at an affordable cost.

    Here is an overview of the average cost per lead in the top 20 industries and how our pricing aligns with these benchmarks:

    Legal: Industry Average CPL: $60-$100; Digital Specialist Co. Pricing: $50-$85
    Healthcare: Industry Average CPL: $30-$60; Digital Specialist Co. Pricing: $25-$50
    Real Estate: Industry Average CPL: $25-$60; Digital Specialist Co. Pricing: $20-$50
    Financial Services: Industry Average CPL: $40-$100; Digital Specialist Co. Pricing: $35-$85
    Education: Industry Average CPL: $20-$50; Digital Specialist Co. Pricing: $15-$40
    Automotive: Industry Average CPL: $20-$50; Digital Specialist Co. Pricing: $15-$40
    Home Services: Industry Average CPL: $20-$60; Digital Specialist Co. Pricing: $15-$50
    Travel & Hospitality: Industry Average CPL: $10-$30; Digital Specialist Co. Pricing: $8-$25
    Retail: Industry Average CPL: $5-$30; Digital Specialist Co. Pricing: $4-$25
    Software & Technology: Industry Average CPL: $30-$100; Digital Specialist Co. Pricing: $25-$85
    Insurance: Industry Average CPL: $30-$90; Digital Specialist Co. Pricing: $25-$75
    Construction: Industry Average CPL: $20-$60; Digital Specialist Co. Pricing: $15-$50
    Manufacturing: Industry Average CPL: $30-$80; Digital Specialist Co. Pricing: $25-$70
    Telecommunications: Industry Average CPL: $10-$40; Digital Specialist Co. Pricing: $8-$35
    E-commerce: Industry Average CPL: $5-$30; Digital Specialist Co. Pricing: $4-$25
    Energy & Utilities: Industry Average CPL: $20-$50; Digital Specialist Co. Pricing: $15-$40
    Nonprofit: Industry Average CPL: $10-$30; Digital Specialist Co. Pricing: $8-$25
    Agriculture: Industry Average CPL: $20-$50; Digital Specialist Co. Pricing: $15-$40
    Transportation & Logistics: Industry Average CPL: $10-$40; Digital Specialist Co. Pricing: $8-$35
    Media & Entertainment: Industry Average CPL: $5-$30; Digital Specialist Co. Pricing: $4-$25
    Please note that these figures are approximate and subject to change based on various factors, such as the specific requirements of the campaign, the target audience, and the competitiveness of the industry.

    At Digital Specialist Co., our commitment to data-driven, quantifiable-based relevancy enables us to deliver high-quality leads at competitive prices across a wide range of industries. By working closely with our clients to understand their unique needs and goals, we ensure that our PPL services generate tangible results that

    Yes, of course, direct client references are always available upon request. Thank you!

    Digital Specialist Co. is a full-service digital marketing agency that specializes in providing businesses with effective SEO, PPC, and PPL services. Our goal is to help clients achieve their marketing objectives by leveraging the power of these strategies to increase online visibility, drive targeted traffic, and generate quality leads.

    1. Search Engine Optimization (SEO): SEO is the process of optimizing a website’s content, structure, and technical aspects to improve its visibility on search engine results pages (SERPs) for relevant keywords. The primary objective of SEO is to drive organic, non-paid traffic to the website, ultimately increasing brand awareness and generating leads. At Digital Specialist Co., our SEO services include:
    • Keyword research to identify high-value keywords relevant to the client’s industry and target audience
    • On-page optimization, including optimizing meta tags, headings, images, and content for targeted keywords
    • Off-page optimization, which involves building high-quality backlinks to improve the website’s authority and search engine rankings
    • Technical SEO to ensure the website is accessible, fast-loading, and mobile-friendly, among other factors that impact search engine performance
    1. Pay-Per-Click (PPC) Advertising: PPC is a digital advertising model where advertisers pay a fee each time their ad is clicked. This paid form of advertising helps businesses drive targeted traffic to their websites quickly and effectively. Digital Specialist Co. offers comprehensive PPC services, including:
    • Account setup and campaign planning to ensure alignment with the client’s marketing goals
    • Keyword research and ad group organization to maximize reach and relevance
    • Ad copywriting and design to create compelling, high-converting ads
    • Bid management and optimization to maximize ROI
    • Regular campaign monitoring, reporting, and adjustments to ensure continuous improvement
    1. Pay-Per-Lead (PPL) Services: PPL is a performance-based marketing model where businesses pay for each qualified lead generated through their marketing efforts. This approach is ideal for companies looking to minimize their risk while maximizing their return on marketing investment. Digital Specialist Co.’s PPL services include:
    • Identifying target audiences and creating customized lead generation strategies
    • Implementing and managing lead generation campaigns across multiple channels, such as SEO, PPC, social media, and content marketing
    • Utilizing advanced tracking and analytics to monitor campaign performance and identify areas for improvement
    • Delivering high-quality, verified leads to clients on a cost-per-lead basis

    By offering professional SEO, PPC, and PPL services, Digital Specialist Co. ensures that clients have access to a diverse range of digital marketing solutions tailored to their unique needs and goals. Our team of experts works closely with each client to develop and implement customized strategies that drive measurable results and long-term success.

    At Digital Specialist Co., we pride ourselves on utilizing industry-leading tools and technologies for managing, tracking, and analyzing digital marketing campaigns. Our data-driven, quantifiable-based approach ensures that we deliver the best possible results for our clients, whether they are local businesses, global brands, or e-commerce companies. We use WordPress for new websites, ensuring that they are optimized for marketing purposes. Additionally, we provide our clients with an exclusive Digital Specialist lead tracking, lead management, analytics, and insights platform to maximize their return on investment (ROI).

    Here are detailed examples of the tools and technologies we use for each type of client:

    1. Local Business: A local fitness studio looking to increase memberships and online visibility.

      a. Google My Business: To manage and optimize local search presence, ensuring the fitness studio ranks high on search engines for location-specific searches.

      b. Google Analytics and Google Search Console: To track website traffic, user behavior, and search performance, identifying areas for improvement and optimization.

      c. Google Ads and Facebook Ads Manager: To manage and analyze PPC and social ad campaigns, adjusting targeting and bidding strategies to optimize performance.

      d. Exclusive Digital Specialist Platform: To track and manage leads, provide in-depth analytics, and deliver actionable insights for improving campaign performance and maximizing ROI.

    2. Global Brand: A multinational pharmaceutical company aiming to increase brand awareness and product adoption.

      a. SEMrush and Ahrefs: To conduct global keyword research, track search rankings, and monitor competitors’ online performance.

      b. Google Analytics, Google Tag Manager, and Google Data Studio: To track website performance, user behavior, and campaign performance across multiple languages and regions, creating customized reports for stakeholders.

      c. Google Ads, LinkedIn Ads, and Twitter Ads Manager: To manage and analyze global PPC and social ad campaigns, optimizing targeting, bidding, and creative strategies for maximum impact.

      d. Exclusive Digital Specialist Platform: To track and manage leads, provide in-depth global analytics, and deliver actionable insights to improve campaign performance and maximize ROI.

    3. E-commerce Company: An online fashion retailer seeking to boost brand awareness and drive sales.

      a. Shopify, WooCommerce, or other e-commerce platforms: To manage the online store, track inventory, and optimize the shopping experience for customers.

      b. Google Analytics, Google Search Console, and Google Merchant Center: To track website performance, search rankings, and manage shopping ads, identifying areas for improvement and optimization.

      c. Google Ads, Facebook Ads Manager, and Instagram Ads Manager: To manage and analyze shopping, search, and social ad campaigns, adjusting targeting, bidding, and creative strategies to optimize performance.

      d. Exclusive Digital Specialist Platform: To track and manage leads, provide in-depth e-commerce analytics, and deliver actionable insights for improving campaign performance and maximizing ROI.

    By leveraging the power of industry-leading tools and technologies, Digital Specialist Co. can effectively manage, track, and analyze digital marketing campaigns for clients across various industries. Our exclusive Digital Specialist platform ensures that our clients have access to the insights and data necessary to make informed decisions and maximize their return on investment.

    A Digital Specialist understand the importance of staying up-to-date with the latest digital marketing trends and best practices to ensure our clients receive cutting-edge, effective marketing solutions. We employ a combination of data-driven and quantifiable-based relevancy strategies to continually enhance our knowledge and adapt to the ever-evolving digital marketing landscape. Here’s how we stay current with industry developments:

    1. Industry-Leading Conferences and Events: Our network regularly attends prominent digital marketing conferences, seminars, and workshops, such as MozCon, INBOUND, Content Marketing World, SMX, and Social Media Week. These events provide valuable insights into the latest trends, strategies, and tools, enabling us to remain at the forefront of digital marketing innovation.

    2. Online Courses and Certifications: We invest in our team’s professional development through online courses and certifications offered by industry leaders like Google, HubSpot, Facebook, and LinkedIn. These programs help our team members expand their skill sets, stay informed about platform updates, and learn new techniques that can benefit our clients.

    3. Research and Market Analysis: Digital Specialist Co. conducts ongoing research and market analysis to identify emerging trends, technologies, and consumer behaviors. We utilize advanced tools, such as Google Analytics, SEMrush, and Ahrefs, to monitor industry developments and gather data-driven insights that inform our marketing strategies.

    4. Engaging with Industry Leaders: We actively engage with digital marketing thought leaders and influencers through social media, podcasts, and webinars. Following experts like Neil Patel, Rand Fishkin, Ann Handley, and Gary Vaynerchuk helps us stay current with their insights and advice on industry trends and best practices.

    5. Subscribing to Industry Publications: Our team subscribes to reputable digital marketing publications and websites, such as Search Engine Journal, Marketing Land, Adweek, Content Marketing Institute, and Social Media Examiner. These resources provide up-to-date news, case studies, and in-depth articles that keep us informed about the latest developments and best practices in digital marketing.

    6. Internal Knowledge Sharing: At Digital Specialist Co., we foster a culture of continuous learning and knowledge sharing. Our team members regularly share insights, resources, and updates with one another, ensuring that the entire team is informed about the latest trends and techniques.

    By actively pursuing these methods, Digital Specialist Co. maintains a comprehensive understanding of the ever-evolving digital marketing landscape. Our commitment to staying up-to-date with industry trends and best practices ensures that we consistently deliver data-driven, innovative, and effective marketing solutions to our clients, contributing to their long-term success.

    A Digital Specialist understands the importance of a tailored, data-driven digital marketing strategy that addresses the unique needs and goals of each client. Our approach to creating a customized marketing strategy for your business involves a thorough understanding of your objectives, target audience, and market positioning. This enables us to develop integrated, multi-channel marketing campaigns that deliver quantifiable results.

    Here are detailed examples of our approach to creating customized digital marketing strategies for a local business, a global brand, and an e-commerce company:

    Local Business: A local restaurant looking to increase foot traffic and online reservations.

    a. SEO: We would optimize the website for local keywords, ensuring the restaurant ranks high on search engines for location-specific searches. This includes creating location-specific content, optimizing Google My Business listing, and generating local reviews to improve online visibility.

    b. PPC: We would create targeted geo-specific ads on search engines, ensuring the ads appear to potential customers searching for restaurants in the area. This could include offering promotions to attract new customers.

    c. Social Ads: We would run localized ads on platforms like Facebook and Instagram, targeting users within a specific radius of the restaurant, using demographics and interests relevant to the target audience.

    d. Social Media Marketing: We would create engaging, shareable content to showcase the restaurant’s unique offerings, utilizing user-generated content and influencer partnerships to build trust and credibility within the local community.

    Global Brand: A multinational technology company aiming to increase brand awareness and product adoption.

    a. SEO: We would optimize the website for relevant, high-volume keywords across multiple languages and regions, ensuring the brand ranks high on search engines worldwide. This includes creating multilingual content, optimizing site structure, and building high-quality backlinks.

    b. PPC: We would create targeted search and display ads for each major market, promoting the brand’s products and services to potential customers across various platforms and devices.

    c. Social Ads: We would develop tailored advertising campaigns on platforms like Facebook, LinkedIn, and Twitter, targeting users based on demographics, interests, and job titles relevant to the brand’s offerings.

    d. Social Media Marketing: We would create a cohesive global content strategy that highlights the brand’s values, products, and industry leadership while also catering to the unique cultural and regional preferences of its target audience.

    E-commerce Company: An online fashion retailer seeking to boost brand awareness and drive sales.

    a. SEO: We would optimize the website for relevant, high-converting keywords, ensuring the retailer ranks high on search engines for product-specific searches. This includes optimizing product descriptions, site structure, and improving site speed.

    b. PPC: We would create targeted shopping and search ads, promoting the retailer’s products to potential customers actively searching for related items, and retargeting past visitors to improve conversion rates.

    c. Social Ads: We would run dynamic product ads on platforms like Facebook and Instagram, targeting users based on their browsing behavior and interests, as well as implementing retargeting strategies to recover abandoned carts.

    d. Social Media Marketing: We would create engaging, visually appealing content to showcase the retailer’s unique product offerings and promotions, leveraging user-generated content and influencer partnerships to increase brand credibility and reach new customers.

    By combining data-driven, quantifiable-based relevancy with a deep understanding of each client’s unique needs and goals, Digital Specialist Co. can develop and execute customized digital marketing strategies that drive measurable results and long-term growth.

    A Digital Specialist understands the importance of data privacy and the need to comply with laws and regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). We prioritize the security and privacy of our clients’ customer data, ensuring that digital marketing campaigns are carried out in compliance with these laws.

    Here are detailed examples of how we ensure compliance for local businesses, global brands, and e-commerce companies:

    1. Local Business: A local dental clinic looking to increase appointments and online visibility.

      a. Privacy Policy and Cookie Consent: We ensure that the dental clinic’s website has a clear and comprehensive privacy policy, informing visitors about data collection, usage, and storage practices. Additionally, we implement a cookie consent mechanism to obtain user consent for tracking and analytics purposes.

      b. Secure Data Handling: We use industry-leading tools to store and manage customer data securely, adhering to data minimization principles and ensuring that data is only used for its intended purpose.

      c. Opt-in/Opt-out Mechanisms: For email marketing campaigns, we ensure that patients can easily opt-in or opt-out of communications, respecting their data privacy rights.

    2. Global Brand: A multinational software company aiming to increase brand awareness and product adoption.

      a. International Compliance: We ensure that the software company’s digital marketing campaigns are compliant with GDPR, CCPA, and other applicable data privacy laws across various regions. This includes implementing privacy-by-design principles and considering the local data privacy requirements in each target market.

      b. Data Processing Agreements: We establish data processing agreements with third-party vendors and partners involved in the digital marketing campaigns, ensuring that they also adhere to data privacy laws and regulations.

      c. Data Protection Officer (DPO): For companies subject to GDPR, we recommend appointing a Data Protection Officer to oversee data privacy compliance and provide guidance on best practices.

    3. E-commerce Company: An online electronics retailer looking to boost brand awareness and drive sales.

      a. Consent Management: We ensure that the e-commerce website has proper consent management mechanisms in place for data collection, usage, and storage, including clear opt-in/opt-out options for marketing communications and personalized advertising.

      b. Data Retention Policies: We help establish data retention policies that align with data privacy laws, ensuring that customer data is securely stored and deleted when no longer needed for the intended purpose.

      c. Privacy Impact Assessments (PIA): We recommend conducting Privacy Impact Assessments when implementing new marketing technologies or strategies that involve customer data, ensuring that privacy risks are identified and mitigated.

    By employing data-driven and quantifiable-based relevancy, Digital Specialist Co. ensures that digital marketing campaigns not only deliver results but also comply with data privacy laws and regulations. Our commitment to data privacy compliance helps safeguard your business and build trust with your customers.

    Want honest & friendly? Talk to the CEO

    “We care about our customers and earn your trust, keeping it with our exceptional insight, reliable communication, and quantifiable value. It is a privilege to partner with your company.” – Ryan Arnfinson, CEO | Digital Specialist Co.

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