Digital Specialist Co. PPC Service (Pay-Per-Click): Your Ultimate Partner for Profitable PPC Campaigns!

Enhanced Client Acquisition through PPC and Lead Tracking, Lead Management, Analytics, Insights & Real Time Reporting Excellence

Struggling To Generate Quality Leads and Track Progress Effectively? Not Yielding the Results You Desire? Look No Further!

Experience Unparalleled Consistency and Unrivaled Predictability in Results

Digital Specialist Co. Is here to revolutionize your online advertising strategy. Exponential growth awaits!

Native Platform Connections

Featuring native integrations with Google & Bing Ads.

Get Complete Marketing Intelligence

Track all leads in one place. Pull up easy-to-understand insights.
Make data-driven marketing decisions.

Let Digital Specialist Co. Maximize Your ROI

Enabled & Measured Marketing Intelligence to Optimize Business Growth

Harness the Power of Multichannel Lead Generation

Get Leads on Demand: Leverage Our Affordable, World-Class PPC Services

Pay-per-click or pay-per-click advertising (also called PPC marketing) is an online advertising method that allows advertisers to earn from users who click on their ads. Advertisers base their bids on the perceived value of each click relative to keywords, platforms, and the audience it originated from.

PPC can be used to achieve all kinds of campaign goals including:

  • Sales and revenue growth
  • Generating targeted leads
  • Promotion of brand awareness

A data-driven approach enables continual improvement, ensuring that PPC advertising efforts are precisely targeted and highly efficient.

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Our expert team of PPC specialists knows how to craft compelling and persuasive ads that resonate with your target audience. We dig deep to understand your customers’ pain points, desires, and motivations, enabling us to create highly tailored and captivating ads that generate quality leads.

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A captivating ad is only the beginning. To maximize your conversions, we build customized landing pages that seamlessly align with your PPC campaigns. From eye-catching designs to persuasive content, we optimize every element to ensure a seamless user experience and drive your prospects towards taking action.

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Stand out from the competition with our strategic ad extensions. Whether it’s site links, callouts, or structured snippets, we leverage these powerful tools to provide additional context and entice potential customers to click through. We make every character count, maximizing the impact of your PPC ads.

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Uniting Phone, Form, Email, Chat, and Ecommerce for Unprecedented Lead Generation

Power Up Your Sales Engine with Enhanced Lead Tracking

Both relevance and quality score are important factors in search advertising platforms such as Google Ads and Bing Ads. Let’s break them down:

Relevance: This refers to how closely your ad and landing page match the intent behind a user’s search. Search engines want to provide the most accurate and helpful results to their users, so they tend to favour ads that seem most relevant to the search query. Relevance can also refer to how well your ad fits with the keywords you’re bidding on, your landing page’s content, and the potential customer’s expectations. If your ad promises one thing, but your landing page provides something else, your relevance could be low, negatively impacting your ad’s performance.

Quality Score: This is a metric used by Google Ads (and similar platforms) to determine the overall quality of your ads, keywords, and landing pages. Quality Score is represented on a scale from 1 to 10, with 1 being the lowest and 10 being the highest. Google calculates Quality Score based on the following components:

Expected Clickthrough Rate (CTR): This is an estimation of how likely users are to click your ad when it appears for one of your keywords.
Ad Relevance: Similar to the concept of relevance discussed above, this is a measure of how closely your ad matches the intent of a user’s search.

Landing Page Experience: This evaluates the quality of your landing page from the perspective of a user. It considers factors such as how clear and useful the information is, how trustworthy the page seems, and how easy it is to navigate.

The importance of relevance and Quality Score comes into play when search engines decide which ads to display and in what order. Higher relevance and Quality Score generally leads to better ad positions, lower costs per click (CPC), and ultimately better return on investment for your campaigns.

It’s important to note that Quality Score is not used in all advertising platforms, but the general principles of relevance and quality apply across most if not all, digital advertising platforms. For instance, Facebook Ads use a similar concept called Relevance Score.

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Conversion Tracking Mastery: We believe in data-driven decision making. Our team ensures that every click, call, and conversion is meticulously tracked and analyzed. We set up comprehensive conversion tracking mechanisms, allowing us to measure the success of your PPC campaigns accurately.

With our insights, you’ll know which campaigns are driving results and where to allocate your marketing budget for optimal returns.

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CRM Integration: Seamlessly integrate your PPC campaigns with your customer relationship management (CRM) system. By syncing valuable lead data, we empower you to track the entire customer journey, from the first interaction to the final conversion.

Identify patterns, nurture leads, and gain a deeper understanding of your customers’ behavior for enhanced campaign optimization.

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Transparent Reporting: Stay informed and in control with our detailed, transparent reporting. Our comprehensive reports provide you with real-time data on key metrics, such as impressions, clicks, conversions, and cost per lead.

With our intuitive dashboard, you’ll have a clear overview of your PPC performance, enabling you to make informed decisions and maximize your ROI.

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Utilize Comprehensive PPC Marketing to Ride the Wave of Consumer Searches

Experience unparalleled growth with our PPC lead tracking & management, analytics & insights real time reporting platform.

Proven Track Record: With years of experience and a track record of successful PPC campaigns, Digital Specialist Co. has honed its expertise in lead generation and tracking. We’ve helped numerous businesses across various industries achieve their marketing goals, and we’re ready to do the same for you.

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Strategic Approach: We don’t believe in one-size-fits-all solutions. Our team takes a strategic approach, tailoring our PPC services to align with your unique business objectives. Whether you’re looking to increase brand awareness, drive website traffic, or boost conversions, we develop a customized strategy that delivers results.

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Dedicated Account Managers: When you partner with Digital Specialist Co., you gain access to a dedicated account manager who will be your trusted guide throughout the entire process. We pride ourselves on building long-term relationships with our clients, ensuring exceptional customer service and continuous campaign optimization.

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Cutting-Edge Technology: We leverage the latest tools and technologies in the PPC industry to stay ahead of the curve. From advanced keyword research and competitor analysis to automated bidding and machine learning algorithms, we harness the power of technology to drive better results for your business.

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We at DS Co. determine with you your PPC search engine marketing goals (SEM), identify your PPC campaign statistics, and set up your pay-per-click campaign structure to bring in new visitors to your website. This will reduce your PPC management expenditures.

Our PPC services assist you in navigating the technicalities of PPC, and how to integrate it with your online marketing campaigns and SEO. Partner with us to reap the rewards of cost-effective PPC marketing services. It is better to consult a PPC agency to comprehend the intricacies of the pay-per-click advertising journey and raise your PPC campaign as well as your overall PPC management.

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Maximizing Your Quality Score: Your Success is Our Commitment

Our Experience Includes 650+ PPC Campaigns & Managing Millions in Ad Spend

Optimize Search Ad PPC Campaigns to Lower Cost Per Lead & Cost Per Acquisition

Optimize a search ad campaign to achieve a lower cost per lead and lower cost per acquisition.

Here are some of the best methods to help you achieve these goals:

Define clear campaign goals: Start by establishing specific and measurable objectives for your campaign, such as a target CPL or CPA. This clarity will guide your optimization efforts.

Conduct thorough keyword research: Use keyword research tools to identify relevant keywords with high search volume and low competition. Focus on long-tail keywords that are specific to your products or services to attract more qualified leads.

Create compelling ad copy: Craft attention-grabbing headlines and persuasive ad copy that align with user search intent. Highlight unique selling points, benefits, and call-to-action (CTA) to encourage clicks and conversions.

Utilize ad extensions: Take advantage of ad extensions like sitelinks, call extensions, and structured snippets to provide additional information and increase the visibility and relevance of your ads.

Implement ad scheduling: Analyze your campaign data to identify peak times or days when conversions are more likely to occur. Adjust your ad scheduling to focus budget and bids during these high-conversion periods to maximize your ROI.

Leverage remarketing campaigns: Create remarketing lists based on user behavior on your website. Tailor your ads to retarget users who have shown interest in your offerings, which often leads to higher conversion rates at a lower cost.

Optimize landing pages: Ensure that your landing pages are highly relevant to the ad copy and keyword targeting. Make them visually appealing, easy to navigate, and optimized for conversions, such as prominent CTAs, clear value propositions, and streamlined forms.

Conduct A/B testing: Continuously test different ad variations, landing page elements, CTAs, and other campaign elements. Compare performance metrics and iterate on the best-performing elements to drive better results and lower costs.

Implement conversion tracking: Set up conversion tracking to accurately measure the performance of your campaigns. This data will help you identify which keywords, ads, and landing pages are driving the most conversions, enabling you to optimize your budget allocation accordingly.

Refine keyword targeting: Regularly review your keyword performance and adjust bids to focus more on high-converting keywords and eliminate underperforming ones. Utilize match types (broad, phrase, exact) strategically to control the relevancy of your ads.

Use negative keywords: Identify irrelevant or low-converting search terms and add them as negative keywords to your campaign. This ensures that your ads are not triggered by irrelevant searches, thereby reducing wasted spend.

Optimize Quality Score: Quality Score is a crucial factor in ad rank and cost-per-click (CPC). Improve your Quality Score by ensuring strong keyword relevance, high click-through rates (CTR), and landing page optimization. Higher Quality Scores can lower your CPC and improve ad positioning.

Monitor and adjust bids: Regularly monitor the performance of your keywords and adjust bids accordingly. Increase bids for keywords that generate quality leads and conversions while reducing bids for keywords with high CPL or low conversion rates.

Analyze competitors: Keep an eye on your competitors’ ad strategies. Identify their strengths and weaknesses, and use that insight to differentiate your ad copy, target different keywords, or experiment with unique value propositions.

Use audience targeting: Utilize audience targeting options, such as demographics, interests, or remarketing lists, to reach a more specific and relevant audience. This can help increase the likelihood of conversions and reduce wasted ad spend.

Continuously analyze and optimize: Regularly review campaign performance metrics, such as CTR, conversion rate, CPL, and CPA. Identify trends, patterns, and areas of improvement, and make data

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  • Define clear campaign goals
  • Conduct thorough keyword research
  • Create compelling ad copy
  • Utilize ad extensions
  • Implement ad scheduling
  • Leverage remarketing campaigns
  • Optimize landing pages
  • Conduct A/B testing
  • Implement conversion tracking
  • Refine keyword targeting
  • Use negative keywords
  • Optimize Quality Score
  • Monitor and adjust bids
  • Analyze competitors
  • Use audience targeting
  • Continuously analyze and optimize

Our PPC Experience Ensures Your Success

Experience + PPC Data = Unrivaled Predictability in Results

Plug Into Our PPC Marketing Intelligence Platform

Achieve Unparalleled Growth with Lead Generation. Trace Every Call, Form, Email, Chat & Ecommerce Lead with Our Cutting-Edge PPC Solution

Lead Tracking, Lead Management, Analysis, Insights & Real Time Reporting from:

Search Ads

Make prospects who are searching for your industry and brand offerings online see your search ads and gain solid and high-quality leads through new customers.

Search Ads

This is the most popular form of paid search advertising. Prospects who are searching for your industry and brand offerings online will see search ads. These pay-per-click ads can be used for one-time promotions or short sales cycles. Search advertising is recommended by our team of PPC specialists to businesses looking to gain strength, and high-quality leads through new customers.

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Display Ads

Target people who have visited websites related to their industry with photos and text to grab the attention of online users and encourage them to convert.

Display Ads

The effectiveness of display advertising is well-known for reaching more than 90% of internet users. Google’s partner sites feature display ads that target people who have visited websites related to their industry. Display advertising uses photos and text to grab the attention of online users and encourage them to act. We recommend display ads for companies with long sales cycles or niche customers.

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Social Ads

Reach prospects based on their interests, hobbies, and networks with a strong social media presence and social media advertising.

Social Ads

The fastest-growing segment in pay-per-click advertising is social ads. Social media platforms like Facebook, LinkedIn, and Twitter allow social ads to be displayed. These ads target prospects based on their interests, hobbies, and networks. Brands with a solid social media presence and targeted customers are able to use social media advertising and can be used to kickstart your PPC campaign.

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Remarketing ads

Encourage people to return to your site after they have visited it and make them convert.

Remarketing ads

Remarketing is a great way to reach high-converting customers and increase your revenue. Remarketing ads encourage people to return to your site after they have visited it and make them convert. Remarketing is cheaper than search advertising due to the lower competition and more targeted customers. To produce outstanding results, we use smart and up-to-date PPC ad formats.

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Google Shopping Ads

Pay-per-click can reach customers with clear buying intent. Google Shopping ads work well for websites that sell a lot of products as PPC ads are displayed in a carousel beside or above the main Google search results.

Google Shopping Ads

Google Shopping ads work well for websites that sell a lot of products. These PPC ads are displayed in a carousel beside or above the main Google search results. Prospects can view prices and product information on Google SERP before they click on any site. The clicks you pay for have a greater chance of conversion, as your target customers will already have looked through all the product options on Google Shopping ads. We recommend Google Shopping to eCommerce companies aiming to reach customers with clear buying intent to maximize pay-per-click advertising.

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Local Services Ads

The local service ad model doesn’t need advertisers to pay for clicks which don't lead to leads and is the best option for local service companies to increase their visibility to their target audience.

Local Services Ads

Pay-per-lead is synonymous with the local service ad model. This means that you don’t need to pay for clicks which don’t lead to leads. Local services advertising is limited to certain markets such as HVAC companies and electricians. We partner with local service companies to increase their visibility to their target audience.

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In-stream ads

Also known as YouTube ads, these are pay-per-click ads that appear in YouTube videos and search results and will make your brand stand out in a memorable and original way.

In-stream ads

YouTube ads are also known as in-stream ads. These are pay-per-click ads that appear in YouTube videos and search results and will make your brand stand out in a memorable and original way. Facebook recently introduced in-stream advertising, allowing companies to place ads in the best spots and natural breaks of video content to boost paid advertising.

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Gmail Sponsored Programs (GSP)

Sponsored Gmail promotions are an effective way of generating direct response leads as GSP allows you to reach interested leads right from their inbox.

Gmail Sponsored Programs (GSP)

Sponsored Gmail promotions are an effective way of generating direct response leads. GSP allows you to reach interested leads right from their inbox. GSP is different from YouTube ads as it has a click-to-call capability that allows prospects to make direct calls to your company and convert at any stage of your sales funnel. We can help set up your GSP to optimize its targeting and generate high-quality clicks.

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Programmatic Advertising

Programmatic advertising is the automated buying and selling of online ad spaces using AI and real-time bidding. It enables precise targeting, optimizing the efficiency and effectiveness of digital advertising campaigns.

Programmatic Advertising

Programmatic advertising automates the decision-making process of media buying by targeting specific audiences and demographics. It leverages data insights to decide where ads get displayed, when, and to whom, optimizing effectiveness and efficiency. Businesses benefit as it increases ad relevance, reach, and personalization, improving engagement rates and return on investment. Additionally, real-time reporting and analytics offer insight into campaign performance, facilitating better strategic decisions.

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Amazon Ads

Amazon PPC ads are a great way for Amazon sellers to build brand awareness, increase sales, and drive more customers by placing sponsored ads at the right locations

Amazon Ads

Amazon advertising is becoming a preferred PPC service. Amazon PPC ads are a great way for Amazon sellers to build brand awareness, increase sales, and drive more customers by placing sponsored ads at the right locations. Thrive uses the technical expertise and technical know-how of our PPC specialists to help you manage your Amazon PPC campaigns and ultimately increase your profit margin.

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Get PPC Consulting

Digital Specialist Co. offers world-class PPC Consulting services to help businesses navigate the competitive digital marketplace.

Our foremost benefit is maximizing ad efficiency through multitouch customer journey analysis.

By crafting highly targeted campaigns, we ensure every dollar spent yields the highest possible return. Our team of seasoned consultants excels in keyword research, enabling your business to reach the right audience at the right time.

Furthermore, our real-time performance monitoring and data analytics provide actionable insights to optimize your campaigns continually. This improves conversion rates and lowers the cost per conversion. Additionally, we offer personalized service, tailoring strategies to each client’s unique needs and goals.

In an ever-evolving digital landscape, Digital Specialist Co.’s PPC Consulting brings a sophisticated, data-driven approach that helps businesses outperform competitors and achieve sustainable growth.

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Get Managed PPC

Our world-class Digital Specialist Co. team offers fully managed PPC campaigns, backed by cutting-edge technology, maximizes your return on investment by driving targeted traffic to your website, giving your brand unparalleled visibility.

Harness the power of ‘Digital Specialist Co.’s Managed PPC Services to elevate your business. Say goodbye to guesswork: our data-driven strategies are meticulously crafted to boost conversions, delivering quality leads straight to your doorstep.

With us, you’ll have total control of your budget, ensuring every penny is put to the best use. Our Managed PPC Services also free up your time, allowing you to focus on your core business operations, while we manage your digital landscape.

Let’s not forget the magic of scalability – as your business grows, our strategies will adapt and evolve. Choose ‘Digital Specialist Co.’ – where data meets creativity to ignite your business growth.

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Get PPC Lead Tracking

Empower your business with Digital Specialist Co.’s industry-leading PPC lead tracking and management.

Our powerful solutions not only track every interaction but also analyze and provide you with actionable insights to improve your ROI.

With us, transform mere data into meaningful conversations and convert potential leads into loyal customers.

Benefit from our advanced real-time reporting, which gives you a full view of your campaign’s performance at your fingertips. Our dedicated, world-class team offers personalized strategies, ensuring every click is a step closer to your success.

It’s not just about managing leads, it’s about creating value and driving sustainable growth. Choose Digital Specialist Co. to unlock the next level of digital excellence.

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Maximized ROI with Advanced PPC Power & Lead Tracking

Digital Specialist Co. Pro Features:

Join 35+ Trusted Partners

Martin Crumlish

Owner Youzign.com & KickPages.com

“I hired Ryan to create the training videos for my Kickpages.com platform and it was one of the easiest experiences I have ever had when getting some work completed. All I had to do was give some basic guidance and Ryan took care of the rest. Everything was done very professionally, and I found Ryan to be a very good communicator who did what he said he would do, and a lot more beyond. I’d be happy to recommend his services.”

Jeev Trika

Owner DigitalMarketingAgency.com

“One of the highest quality resources we have ever used; incredibly diligent, focused, and meticulous.”

Sandra Proseilo

Program Manager Vantage Community Services

The work is of the highest caliber and is consistently delivered in a timely and thorough manner. Being a non-profit organization it’s so important that we receive the most possible for our dollar and Ryan always gives amazing value for outstanding service. At the end of the day the greatest statement that we can make regarding this working relationship is that we trust Ryan and his company to operate with integrity and understanding and to provide professional services that always meet our needs.”

It's not your ordinary marketing campaign it's a solution.

Convert 2-4x More Possibilities Into Opportunities Through Marketing Intelligence

Get a lead generation & tracking solution that raises you above the competition.

Digital Specialist Co. delivers 2-4x value & partners long term.

    What is 7 x 7 ?


    How We Set Up Your PPC Campaigns

    Step 1: Fill Out Our Questionnaires

    We are proud to have a proven and tested process that produces consistent results. Onboarding a new PPC account begins with the client filling out questionnaires. Not only do they need to know about PPC but also about their target buyers and competition.

    We are more than PPC managers, we are marketing strategists who take a holistic approach to any marketing problem to enhance their PPC campaigns and offer help through PPC consultancy and PPC management.

    Step 2: Audit of the Current Account

    The first thing we do is always evaluate and assess the current state of the PPC account that we are taking over. We have developed a customized PPC account audit process and checklist, based on years spent analyzing accounts.

    This audit helps us identify low-hanging fruit and red flags for better PPC marketing. To learn as much from the past performance as possible, we break down the current account and benchmark all KPIs to establish a baseline.

    Step 3: Kickoff Meeting

    It is important to get things started on the right foot. Each new client is given a kickoff meeting where the entire team reviews the timeline and walks through each step. This meeting is also used for discovery, where we review completed questionnaires.

    Step 4: Keyword Research

    If we’re conducting a search campaign then the next step would be to do keyword research (based on any opportunities that were missed in the audit). The client approves the groupings of our new keyword list and we then insert keywords into the account. Keyword research further helps the PPC campaign through the keywords themselves.

    Step 5: Account Setup

    This step involves optimizing the account settings, just like: Campaign setup, Ad Group setup, Ad Copywriting & Testing setup, Match Type setup, Extensions setup, Bids setup, Goal Tracking setup, Call Tracking, Ad Design (for display and remarketing campaigns), Negative Keywords setup, and Audience/In Market Targeting setup.

    Step 6: Ad writing

    PPC ads are a blend of science and art. The ads must be convincing, informative, and yet direct. All this is possible within stringent character limits. Digital Specialists Co. has a team made up of highly skilled copywriters that have been crafting PPC ads for many decades. We test ads regularly to find the best copy and have plenty of data to help us build on our knowledge.

    Step 7: Ad Design

    Digital Specialists Co. will design multiple flight ads in the recommended dimensions of each ad platform if we are running display campaigns. Our ads are attractive and catchy while representing the brand of our clients.

    Step 8: Landing Page

    Ads are only half of the equation. Effective PPC results will only be achieved if the ads drive users to a landing webpage that will convert them. Digital Specialists Co. will assist you in designing, writing, and developing landing pages that best suit your campaign. Based on years spent testing various landing page formats, our landing page best practices have been developed.

    PPC FAQs

    An ad network is a platform that delivers your ads to users. Google Ads, formerly known as Google AdWords, is one example of an ad network.

    To create PPC advertisements, you will need to use an ad network such as Google Ads, Facebook or Microsoft Advertising to help with your pay-per-click activities.

    These networks allow you to connect with diverse audiences and offer unique targeting options. Microsoft Advertising allows you to promote your business on Bing and other websites that are approved by Microsoft Advertising.

    Facebook, however, gives you access to its vast user base.

    Advertising spend is also known as an advertising budget. It is the amount you are willing to spend on ad networks for the year or monthly. Every PPC company should be knowledgeable about their partner’s advertising spend.

    Businesses use ad spend to determine their monthly budget in most cases. Consider, for example, a company that spends $5000 per month on ad spending.

    • Monthly total ad spend: 5000
    • Facebook Ad Spend: $800
    • Google Ads Ads spend: $2500
    • Instagram Ad Spend: $800
    • Microsoft Advertising Ad Spend: $900

    Pay-per-click advertising is very beneficial for both the advertisers and the audience. PPC advertising allows you to create an ad budget that suits your audience and business. You have complete control over your PPC advertising spend, whether you wish to allocate your entire ad budget to Google Ads or to multiple ad networks. WebFX and other PPC agency can help you decide where and how much of your ad spending.

    We have managed over 650 PPC campaigns.

    PPC ads allow you to advertise on the Internet. These are the most popular places to advertise:

    • Search Results
    • Websites of third parties
    • Social media
    • Most businesses will target specific platforms when advertising online.
      • Google
      • Bing
      • Facebook
      • Twitter
      • LinkedIn
      • Instagram
      • YouTube

    Creating a PPC campaign will concentrate your efforts on the most important channels for your company. If your audience is more active on Facebook than on Twitter, then you should allocate more of your advertising budget to Facebook to optimize your paid advertising. Your PPC campaign can be honed by conducting research on your audience and polling existing customers.

    Yes! Better yet, ad clickers are twice likely that they will buy a product/service compared to organic visitors, who visit your site without clicking an ad. PPC ads make it easy to reach buyers and can improve your sales. PPC ads deliver a $2 average return on investment (ROI) for every $1 that you spend.

    Advertising with Google Ads increases that amount about 3-5x. Online ads don’t just get clicked, they can also be acted upon by users, which is why PPC management is very crucial for PPC ads.

    Prices for PPC ad campaigns can vary according to business, industry, strategy, and other factors. For small- to midsize businesses, the average PPC campaign cost is $9000-$10,000 per month. Your PPC campaign shouldn’t be ignored if you’re expecting a profit.

    This price range includes your advertising spend as well as any additional expenses like management services from a PPC agency.

    PPC depends on many factors.

    • In the PPC system, your bid represents how much you’re willing and able to pay for someone else to click your ad. Depending on the auction, you might pay less than your bidding but you will never pay more.
    • From keywords to demographics can also have an impact on your PPC expenses. Bidding using a keyword that is competitive, like “consumers’ insurance agency,” can result in higher PPC costs. This is because the CPC is higher.
    • Ad Quality. A high-quality score can also be important for pay-per-click advertising. PPC advertising isn’t for large brands. Ad networks, such as Google Ads, evaluate ads for quality and relevance. High-quality ads often cost less than low-quality ones.

    Concentrate on these keywords to get the most effective ads at the lowest cost to maximize your pay-per-click advertising. Building high-quality ads offer that is reasonable Be mindful of the user experience before you launch your ad campaigns. Will your ads make people curious enough to click? Landing page What can you do to satisfy that curiosity?

    When you partner with a PPC company, make sure they value your budget. If an agency doesn’t treat your budget with respect, it can often lead to high bids, waste, or requests for a larger ad budget, and higher PPC management costs. Digital Specialist Co. can ensure that your campaign is cost-effective by working with them so you can maximize your paid advertising journey.

    PPC Optimization Guide

    Google is limiting your ads in order to maintain your ad budget. By adding the column Search Lost IS (budget),’ to your campaign report, you can see how many impressions have been lost due to budget. This is the most likely reason why your ads are not being seen but you can solve this by working with a PPC company.

    Ad Rank. Like the budget, if your keywords rank low, your ads won’t show for 100% daily search volume. This can be checked by adding the column “Search Lost IS (rank),” to your campaign report.

    It may seem obvious but you must have the keyword that is being searched in your account. Double-checking is always a good idea, as it takes only a second. It is a part of your PCC management and PPC marketing.

    Bid adjustments (Time of day/Days of the week). Your ads won’t appear during campaigns that are set to be offline on specific days/hours.

    Bid adjustments (Devices). Your ads may not appear if you are searching from a mobile device. This is due to bid adjustment that limits mobile traffic.

    IP Exclusion. IP addresses can be exempted from the campaign-level search ads. This setting was intended to stop click fraud by known fraudulent IPs. It can also be used occasionally to stop employees from clicking on their own ads, which could lead to a waste of ad budget. This may be the reason you aren’t seeing ads at work but can see them elsewhere.

    Your ad rank might be too low. Low ad positions can be caused by two factors, Max CPC (though ad extensions can also play a part), and Quality Score. It is possible to raise your keyword bids so that your ad appears at the top of the page. Quality scores that are low can be improved by using an ad copy test. This will allow you to increase click-through rates, but it may take many iterations until you begin seeing improvements. Paid advertising comes to play on this aspect, which needs understanding so your ads can come out on top.

    You shouldn’t be demanding top ad posts just for the sake. The main reason you want to be at the top is cost-effectiveness, not the desire to be there. Click costs can add up quickly and it doesn’t make sense to spend $100 to generate $50 in sales.

    You’re probably seeing remarketing ads. This is something we recommend for everyone. Retargeting or remarketing works by setting cookies on users’ browsers when they visit your site. This cookie will allow you to specifically target these users while they browse other websites within Google’s network.

    Just as you and your team optimize your keywords, so can your competition. CPCs could rise if you are more aggressive than your competition.

    Quality Score. A lower quality score can result in significantly higher click prices. There are many variables that are considered in calculating your quality score. However, the main factors are click-through rate, ad relevance and landing page relevancy. So make sure you are putting effort into all of them.

    If Google search is not cost-effective, we recommend advertising on Bing. Bing typically delivers similar results, with a smaller volume (75% lower), and we often see more traffic from Bing over Google, so using pay-per-click on this search engine is worth it.

    Your competition realizes that people searching for your company are potential customers and is trying to steal them away. They can’t stop them. This can be an effective way to reach prospects at a low cost. It may also be something that you might consider along with the help of a good PPC agency to raise the bar on your PPC campaign.

    It is a good idea to bid on your brand, but it depends. If there are several competitors bidding on your brand, it is likely that you will make a good decision. You want to get as many pages of real estate as possible and ensure that searchers find you rather than your competition. These branded clicks are usually very affordable and well worth the few dollars to make sure your competitors don’t steal customers or prospects. Here are five additional reasons this may be a good idea.

    Want honest & friendly? Talk to the CEO

    “We care about our customers and earn your trust, keeping it with our exceptional insight, reliable communication, and quantifiable value. It is a privilege to partner with your company.” – Ryan Arnfinson, CEO | Digital Specialist Co.