Digital Specialist Co. PPC Service (Pay-Per-Click): Your Ultimate Partner for Profitable PPC Campaigns!
Enhanced Client Acquisition through PPC and Lead Tracking, Lead Management, Analytics, Insights & Real Time Reporting Excellence
Struggling To Generate Quality Leads and Track Progress Effectively? Not Yielding the Results You Desire? Look No Further!
Experience Unparalleled Consistency and Unrivaled Predictability in Results
Digital Specialist Co. Is here to revolutionize your online advertising strategy. Exponential growth awaits!
Native Platform Connections
Featuring native integrations with Google & Bing Ads.
Get Complete Marketing Intelligence
Track all leads in one place. Pull up easy-to-understand insights.
Make data-driven marketing decisions.
Let Digital Specialist Co. Maximize Your ROI
Enabled & Measured Marketing Intelligence to Optimize Business Growth
Enhanced for conversions. We show up for leads/sales, not clicks or impressions (CTR), click-through rates (CTR), and any other metrics that are solely for vanity. Our plan will make sure to optimize only the metrics your company is concerned about.
Reports in a language you understand. We inform you about the metrics that matter to your business and save you the highly technical terms. If you don’t want to geek out, we are happy to discuss your concerns about pay-per-click advertising.
Seamless integration. Our PPC services assist our entire digital marketing team, especially content marketing and conversion rate optimization (CRO).
We don’t draw out contracts. We believe that the right way to retain clients is by doing an excellent job, and by not locking them into long-term contracts.
Nothing is fully automated. PPC campaigns always include the “human touch”. We utilize machine learning and AI because this increases our productivity and value exponentially while also managing campaigns manually. Our PPC team adapts a hybrid strategy that facilitates optimal conversions and maximizes revenue growth for your business.
Dedicated team and account manager. Clients have a designated point person who gives weekly updates, attends weekly and monthly calls and is basically available to answer project questions whenever necessary
You get the best people. Our account managers, PPC specialists, digital marketing executives and web developers are all part of our investment in finding and keeping top talent.
We want to improve your numbers. Although account management is one of our strong suits as a team, it’s not what powers Digital Specialists Co. We are passionate about presenting to the world how we can become better, whenever given a chance.
We aim to boost conversions by at least 50% in the early stages of the project while lowering costs. An evergreen campaign takes time but we can acheive 2-10x or ROI with our systems, specialists, and next-level lead tracking, lead management, analytics, insights, and real time reporting platform.
The account is yours. It is paid for by you to become optimized and built. It is your property. Your PPC agency Digital Specialist Co. will help you with your PPC management and PPC campaign.
Harness the Power of Multichannel Lead Generation
Get Leads on Demand: Leverage Our Affordable, World-Class PPC Services
Uniting Phone, Form, Email, Chat, and Ecommerce for Unprecedented Lead Generation
Power Up Your Sales Engine with Enhanced Lead Tracking
Utilize Comprehensive PPC Marketing to Ride the Wave of Consumer Searches
Experience unparalleled growth with our PPC lead tracking & management, analytics & insights real time reporting platform.
Maximizing Your Quality Score: Your Success is Our Commitment
Our Experience Includes 650+ PPC Campaigns & Managing Millions in Ad Spend
Optimize Search Ad PPC Campaigns to Lower Cost Per Lead & Cost Per Acquisition
- Define clear campaign goals
- Conduct thorough keyword research
- Create compelling ad copy
- Utilize ad extensions
- Implement ad scheduling
- Leverage remarketing campaigns
- Optimize landing pages
- Conduct A/B testing
- Implement conversion tracking
- Refine keyword targeting
- Use negative keywords
- Optimize Quality Score
- Monitor and adjust bids
- Analyze competitors
- Use audience targeting
- Continuously analyze and optimize
Our PPC Experience Ensures Your Success
Experience + PPC Data = Unrivaled Predictability in Results
Digital Specialist Co. has years of PPC data. You can expect predictable results in the following industries:
- Auto Services
- Chiropractor
- Dental
- Doctor
- Electrical
- Funeral Services
- House Cleaning
- HVAC
- Landscaping
- Legal Bankruptcy
- Legal Criminal
- Legal Estate Planning
- Legal Family
- Moving & Storage
- Outdoor Structures
- Paving
- Pest Control
- Physical Therapy
- Plumbing
- Professional Services
- Restoration
- Remodeling
- Roofing
- Solar Panels
- Water Damage
- Weight Loss
Estimate CPA Range: Cost Per Acquisition (CPA) is the total cost of acquiring a new customer. The estimated CPA range provides an approximation of how much you might need to spend on marketing to gain a new customer within your chosen niche. This estimate can help you budget your marketing expenses and understand the financial implications of customer acquisition.
Digital Specialist Co. can provide a generally accurate CPA range for each of the industries listed in the above tab.
Absolute Min. Budget: This is the lowest amount you can realistically spend on marketing efforts for your business while still expecting meaningful results. It’s a crucial figure to understand because it sets a baseline for your marketing expenditure and helps ensure that your budget is realistic and sustainable.
Digital Specialist Co. will provide a minimum budget to achieve the estimated leads for each of the industries listed in the above Industry tab.
Est. Leads for Recommended Budget: This is a projection of the number of potential customers (or leads) you could reach if you follow the suggested budgeting guidance. It helps you understand the potential return on your marketing investment.
Digital Specialist Co. can provide an accurate range of leads to expect for each of the industries listed in the above Industry tab.
Remarketing Eligible: This term indicates whether your business niche allows for remarketing strategies. Remarketing is a technique where you target your marketing efforts towards individuals who have already interacted with your business or website, aiming to convert those who showed interest but didn’t make a purchase.
Recommended Offer: This is a proposed deal or promotion that’s likely to be attractive to your target audience within the niche. It’s based on an understanding of your audience’s preferences and behaviors and is designed to maximize customer acquisition and conversion.
Digital Specialist Co. will provide the battle tested exact best offer for each of the industries listed in the above Industry tab.
What You Need to Know: This section would typically provide key insights, tips, and considerations for successfully operating within your niche. It could include things like market trends, customer behaviors, competitive landscape analysis, and other specific information that’s crucial to your business strategy.
Digital Specialist Co. will provide what you need to know to achieve the estimated leads for each of the industries listed in the above Industry tab.
Keyword Examples: These are sample words or phrases that your potential customers might use when searching for your product or service. They’re important for successful Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising strategies, helping your business to be found by the right people online.
Digital Specialist Co. will provide relevant keyword research for each of the industries listed in the above Industry tab.
Plug Into Our PPC Marketing Intelligence Platform
Achieve Unparalleled Growth with Lead Generation. Trace Every Call, Form, Email, Chat & Ecommerce Lead with Our Cutting-Edge PPC Solution
Lead Tracking, Lead Management, Analysis, Insights & Real Time Reporting from:
Search Ads
Make prospects who are searching for your industry and brand offerings online see your search ads and gain solid and high-quality leads through new customers.
Display Ads
Target people who have visited websites related to their industry with photos and text to grab the attention of online users and encourage them to convert.
Social Ads
Reach prospects based on their interests, hobbies, and networks with a strong social media presence and social media advertising.
Remarketing ads
Encourage people to return to your site after they have visited it and make them convert.
Google Shopping Ads
Pay-per-click can reach customers with clear buying intent. Google Shopping ads work well for websites that sell a lot of products as PPC ads are displayed in a carousel beside or above the main Google search results.
Local Services Ads
The local service ad model doesn’t need advertisers to pay for clicks which don't lead to leads and is the best option for local service companies to increase their visibility to their target audience.
In-stream ads
Also known as YouTube ads, these are pay-per-click ads that appear in YouTube videos and search results and will make your brand stand out in a memorable and original way.
Gmail Sponsored Programs (GSP)
Sponsored Gmail promotions are an effective way of generating direct response leads as GSP allows you to reach interested leads right from their inbox.
Programmatic Advertising
Programmatic advertising is the automated buying and selling of online ad spaces using AI and real-time bidding. It enables precise targeting, optimizing the efficiency and effectiveness of digital advertising campaigns.
Amazon Ads
Amazon PPC ads are a great way for Amazon sellers to build brand awareness, increase sales, and drive more customers by placing sponsored ads at the right locations
Get PPC Consulting
Digital Specialist Co. offers world-class PPC Consulting services to help businesses navigate the competitive digital marketplace.
Our foremost benefit is maximizing ad efficiency through multitouch customer journey analysis.
Get Managed PPC
Our world-class Digital Specialist Co. team offers fully managed PPC campaigns, backed by cutting-edge technology, maximizes your return on investment by driving targeted traffic to your website, giving your brand unparalleled visibility.
Get PPC Lead Tracking
Empower your business with Digital Specialist Co.’s industry-leading PPC lead tracking and management.
Our powerful solutions not only track every interaction but also analyze and provide you with actionable insights to improve your ROI.
Maximized ROI with Advanced PPC Power & Lead Tracking
Digital Specialist Co. Pro Features:
UTM (Urchin Tracking Modules): A Digital Specialist understands the secret sauce lies in our expertise in implementing UTMs to track the performance of our clients’ online marketing efforts. We help businesses harness the power of UTMs to gain valuable insights into which channels and campaigns generate the most leads, ultimately optimizing marketing strategies and resource allocation.
Conversion Goals: A Digital Specialist understands the importance of setting specific conversion goals. Our team works closely with clients to establish measurable goals that enable them to track the conversion rate of leads and enhance the effectiveness of their marketing efforts, leading to increased lead conversion rates.
Engagement Metrics: A Digital Specialist focuses on monitoring key engagement metrics to assess lead quality and engagement. Our ability to analyze metrics like click-through rate (CTR), bounce rate, and time on site allows us to optimize our clients’ campaigns, ensuring they reach and resonate with their target audience.
ROI (Return on Investment): Our emphasis on calculating ROI sets a Digital Specialist understands apart. We help businesses determine the overall effectiveness of their marketing efforts, providing data-driven insights to guide resource allocation decisions and maximize returns on marketing investments.
A/B Testing: A Digital Specialist understands excels in A/B testing, comparing different variations of landing pages, ads, and content to identify the best-performing options. Our expertise in optimizing campaigns through A/B testing enables clients to make data-driven improvements, enhancing lead generation and conversion rates.
Funnel Visualization: The secret sauce of a Digital Specialist understands is our ability to visualize the customer journey, tracking leads through various stages, from awareness to conversion. By identifying bottlenecks and areas for improvement, we help businesses optimize their marketing efforts, ultimately increasing lead conversion rates.
Lead Scoring: A Digital Specialist understands unique value comes from our lead scoring expertise. We assign point values to leads based on demographic information and behavior, enabling our clients to prioritize high-quality leads, improve targeting efforts, and boost conversion rates.
CRM Integration: A Digital Specialist specializes in CRM integration, streamlining lead management processes for better organization, follow-up, and analysis. By integrating lead tracking systems with CRM platforms, we help businesses enhance their marketing efficiency and effectiveness.
Multi-Touch Attribution: A Digital Specialist understands the secret sauce lies in our expertise in multi-touch attribution models. We help businesses understand the various touchpoints and channels that contribute to lead generation and conversion, enabling them to optimize their marketing strategies based on data-driven insights.
Cohort Analysis: A Digital Specialist excels in cohort analysis, grouping leads based on specific characteristics and analyzing their performance over time. This approach helps our clients identify trends and patterns in lead behavior, empowering them to make data-driven decisions that optimize their marketing efforts and better target their audiences.
Join 35+ Trusted Partners
Martin Crumlish
Owner Youzign.com & KickPages.com
“I hired Ryan to create the training videos for my Kickpages.com platform and it was one of the easiest experiences I have ever had when getting some work completed. All I had to do was give some basic guidance and Ryan took care of the rest. Everything was done very professionally, and I found Ryan to be a very good communicator who did what he said he would do, and a lot more beyond. I’d be happy to recommend his services.”
Jeev Trika
Owner DigitalMarketingAgency.com
“One of the highest quality resources we have ever used; incredibly diligent, focused, and meticulous.”
Sandra Proseilo
Program Manager Vantage Community Services
The work is of the highest caliber and is consistently delivered in a timely and thorough manner. Being a non-profit organization it’s so important that we receive the most possible for our dollar and Ryan always gives amazing value for outstanding service. At the end of the day the greatest statement that we can make regarding this working relationship is that we trust Ryan and his company to operate with integrity and understanding and to provide professional services that always meet our needs.”
It's not your ordinary marketing campaign it's a solution.
Convert 2-4x More Possibilities Into Opportunities Through Marketing Intelligence
Get a lead generation & tracking solution that raises you above the competition.
Digital Specialist Co. delivers 2-4x value & partners long term.
How We Set Up Your PPC Campaigns
Step 1: Fill Out Our Questionnaires
We are proud to have a proven and tested process that produces consistent results. Onboarding a new PPC account begins with the client filling out questionnaires. Not only do they need to know about PPC but also about their target buyers and competition.
We are more than PPC managers, we are marketing strategists who take a holistic approach to any marketing problem to enhance their PPC campaigns and offer help through PPC consultancy and PPC management.
Step 2: Audit of the Current Account
The first thing we do is always evaluate and assess the current state of the PPC account that we are taking over. We have developed a customized PPC account audit process and checklist, based on years spent analyzing accounts.
This audit helps us identify low-hanging fruit and red flags for better PPC marketing. To learn as much from the past performance as possible, we break down the current account and benchmark all KPIs to establish a baseline.
Step 3: Kickoff Meeting
It is important to get things started on the right foot. Each new client is given a kickoff meeting where the entire team reviews the timeline and walks through each step. This meeting is also used for discovery, where we review completed questionnaires.
Step 4: Keyword Research
If we’re conducting a search campaign then the next step would be to do keyword research (based on any opportunities that were missed in the audit). The client approves the groupings of our new keyword list and we then insert keywords into the account. Keyword research further helps the PPC campaign through the keywords themselves.
Step 5: Account Setup
This step involves optimizing the account settings, just like: Campaign setup, Ad Group setup, Ad Copywriting & Testing setup, Match Type setup, Extensions setup, Bids setup, Goal Tracking setup, Call Tracking, Ad Design (for display and remarketing campaigns), Negative Keywords setup, and Audience/In Market Targeting setup.
Step 6: Ad writing
PPC ads are a blend of science and art. The ads must be convincing, informative, and yet direct. All this is possible within stringent character limits. Digital Specialists Co. has a team made up of highly skilled copywriters that have been crafting PPC ads for many decades. We test ads regularly to find the best copy and have plenty of data to help us build on our knowledge.
Step 7: Ad Design
Digital Specialists Co. will design multiple flight ads in the recommended dimensions of each ad platform if we are running display campaigns. Our ads are attractive and catchy while representing the brand of our clients.
Step 8: Landing Page
Ads are only half of the equation. Effective PPC results will only be achieved if the ads drive users to a landing webpage that will convert them. Digital Specialists Co. will assist you in designing, writing, and developing landing pages that best suit your campaign. Based on years spent testing various landing page formats, our landing page best practices have been developed.
PPC FAQs
An ad network is a platform that delivers your ads to users. Google Ads, formerly known as Google AdWords, is one example of an ad network.
To create PPC advertisements, you will need to use an ad network such as Google Ads, Facebook or Microsoft Advertising to help with your pay-per-click activities.
These networks allow you to connect with diverse audiences and offer unique targeting options. Microsoft Advertising allows you to promote your business on Bing and other websites that are approved by Microsoft Advertising.
Facebook, however, gives you access to its vast user base.
Advertising spend is also known as an advertising budget. It is the amount you are willing to spend on ad networks for the year or monthly. Every PPC company should be knowledgeable about their partner’s advertising spend.
Businesses use ad spend to determine their monthly budget in most cases. Consider, for example, a company that spends $5000 per month on ad spending.
- Monthly total ad spend: 5000
- Facebook Ad Spend: $800
- Google Ads Ads spend: $2500
- Instagram Ad Spend: $800
- Microsoft Advertising Ad Spend: $900
Pay-per-click advertising is very beneficial for both the advertisers and the audience. PPC advertising allows you to create an ad budget that suits your audience and business. You have complete control over your PPC advertising spend, whether you wish to allocate your entire ad budget to Google Ads or to multiple ad networks. WebFX and other PPC agency can help you decide where and how much of your ad spending.
We have managed over 650 PPC campaigns.
PPC ads allow you to advertise on the Internet. These are the most popular places to advertise:
- Search Results
- Websites of third parties
- Social media
- Most businesses will target specific platforms when advertising online.
- Bing
- YouTube
Creating a PPC campaign will concentrate your efforts on the most important channels for your company. If your audience is more active on Facebook than on Twitter, then you should allocate more of your advertising budget to Facebook to optimize your paid advertising. Your PPC campaign can be honed by conducting research on your audience and polling existing customers.
Yes! Better yet, ad clickers are twice likely that they will buy a product/service compared to organic visitors, who visit your site without clicking an ad. PPC ads make it easy to reach buyers and can improve your sales. PPC ads deliver a $2 average return on investment (ROI) for every $1 that you spend.
Advertising with Google Ads increases that amount about 3-5x. Online ads don’t just get clicked, they can also be acted upon by users, which is why PPC management is very crucial for PPC ads.
Prices for PPC ad campaigns can vary according to business, industry, strategy, and other factors. For small- to midsize businesses, the average PPC campaign cost is $9000-$10,000 per month. Your PPC campaign shouldn’t be ignored if you’re expecting a profit.
This price range includes your advertising spend as well as any additional expenses like management services from a PPC agency.
PPC depends on many factors.
- In the PPC system, your bid represents how much you’re willing and able to pay for someone else to click your ad. Depending on the auction, you might pay less than your bidding but you will never pay more.
- From keywords to demographics can also have an impact on your PPC expenses. Bidding using a keyword that is competitive, like “consumers’ insurance agency,” can result in higher PPC costs. This is because the CPC is higher.
- Ad Quality. A high-quality score can also be important for pay-per-click advertising. PPC advertising isn’t for large brands. Ad networks, such as Google Ads, evaluate ads for quality and relevance. High-quality ads often cost less than low-quality ones.
Concentrate on these keywords to get the most effective ads at the lowest cost to maximize your pay-per-click advertising. Building high-quality ads offer that is reasonable Be mindful of the user experience before you launch your ad campaigns. Will your ads make people curious enough to click? Landing page What can you do to satisfy that curiosity?
When you partner with a PPC company, make sure they value your budget. If an agency doesn’t treat your budget with respect, it can often lead to high bids, waste, or requests for a larger ad budget, and higher PPC management costs. Digital Specialist Co. can ensure that your campaign is cost-effective by working with them so you can maximize your paid advertising journey.
PPC Optimization Guide
Google is limiting your ads in order to maintain your ad budget. By adding the column Search Lost IS (budget),’ to your campaign report, you can see how many impressions have been lost due to budget. This is the most likely reason why your ads are not being seen but you can solve this by working with a PPC company.
Ad Rank. Like the budget, if your keywords rank low, your ads won’t show for 100% daily search volume. This can be checked by adding the column “Search Lost IS (rank),” to your campaign report.
It may seem obvious but you must have the keyword that is being searched in your account. Double-checking is always a good idea, as it takes only a second. It is a part of your PCC management and PPC marketing.
Bid adjustments (Time of day/Days of the week). Your ads won’t appear during campaigns that are set to be offline on specific days/hours.
Bid adjustments (Devices). Your ads may not appear if you are searching from a mobile device. This is due to bid adjustment that limits mobile traffic.
IP Exclusion. IP addresses can be exempted from the campaign-level search ads. This setting was intended to stop click fraud by known fraudulent IPs. It can also be used occasionally to stop employees from clicking on their own ads, which could lead to a waste of ad budget. This may be the reason you aren’t seeing ads at work but can see them elsewhere.
Your ad rank might be too low. Low ad positions can be caused by two factors, Max CPC (though ad extensions can also play a part), and Quality Score. It is possible to raise your keyword bids so that your ad appears at the top of the page. Quality scores that are low can be improved by using an ad copy test. This will allow you to increase click-through rates, but it may take many iterations until you begin seeing improvements. Paid advertising comes to play on this aspect, which needs understanding so your ads can come out on top.
You shouldn’t be demanding top ad posts just for the sake. The main reason you want to be at the top is cost-effectiveness, not the desire to be there. Click costs can add up quickly and it doesn’t make sense to spend $100 to generate $50 in sales.
You’re probably seeing remarketing ads. This is something we recommend for everyone. Retargeting or remarketing works by setting cookies on users’ browsers when they visit your site. This cookie will allow you to specifically target these users while they browse other websites within Google’s network.
Just as you and your team optimize your keywords, so can your competition. CPCs could rise if you are more aggressive than your competition.
Quality Score. A lower quality score can result in significantly higher click prices. There are many variables that are considered in calculating your quality score. However, the main factors are click-through rate, ad relevance and landing page relevancy. So make sure you are putting effort into all of them.
If Google search is not cost-effective, we recommend advertising on Bing. Bing typically delivers similar results, with a smaller volume (75% lower), and we often see more traffic from Bing over Google, so using pay-per-click on this search engine is worth it.
Your competition realizes that people searching for your company are potential customers and is trying to steal them away. They can’t stop them. This can be an effective way to reach prospects at a low cost. It may also be something that you might consider along with the help of a good PPC agency to raise the bar on your PPC campaign.
It is a good idea to bid on your brand, but it depends. If there are several competitors bidding on your brand, it is likely that you will make a good decision. You want to get as many pages of real estate as possible and ensure that searchers find you rather than your competition. These branded clicks are usually very affordable and well worth the few dollars to make sure your competitors don’t steal customers or prospects. Here are five additional reasons this may be a good idea.
Want honest & friendly? Talk to the CEO
“We care about our customers and earn your trust, keeping it with our exceptional insight, reliable communication, and quantifiable value. It is a privilege to partner with your company.” – Ryan Arnfinson, CEO | Digital Specialist Co.
