Data-Driven Insights: Your Key to Successful Digital Marketing Services
Our Digital Marketing Services Will Help Your Business Achieve the Most Critical Metrics from Traffic to Revenue by Providing a Custom Strategy and Data-Driven Insights
Digital Specialist Co. Provides Turnkey Digital Marketing Services
Optimize Your Outcomes: Focused Metrics for Measurable Growth with Our Digital Services
The team at Digital Specialist Co. creates custom plans with the right strategies for your business, whether you are looking for internet marketing services to increase your search engine ranking, revamp your website, or improve your content marketing strategy.
We Drive Real Business Value
Revolutionize Your Business Metrics with Our Specialized Digital Marketing Approach
Our client's success is proof of the effectiveness and data-driven, expert-led internet marketing services:
- Strategic SEO Services
- Expert Pay-Per-Click Campaigns
- Conversion Rate Optimization
- Social Media Management
- Content Marketing
- Email Marketing
- Online Reputation Management
- Advanced Analytics and Reporting
- E-commerce Solutions
- Mobile Marketing
- Influencer Marketing
- Video Marketing
Offering turnkey qualified inbound lead generation and marketing campaigns from phone calls, forms, emails, chat, and Ecommerce.
Start harnessing the power of a digital marketing agency like Digital Specliasts Co. today to achieve the desired results your business is looking for.
Unlock Your Business Potential
Master Your Market: Harness the Power of Data-Driven Digital Marketing
We create world-class strategy and custom plans with the right strategies for your business, whether you are looking for digital marketing, website optimization, or improved content marketing strategy.
Why do companies trust Digital Specialist Co. worldwide for their online marketing?
- Increases revenue and customers
- Gets tangible results that improve consistently
- A trusted partner in do-it-for-me marketing
- Get marketing services tailored to your business
- Get transparent pricing and reports
- Increase marketing ROI using exclusive tech
Unlock the power of cutting-edge digital marketing strategies with our full-suite solutions, designed to tackle your most challenging Internet marketing problems.
Are you struggling to scale your online presence? Frustrated with stagnating growth?
We provide the tools and expertise to propel your brand to the forefront of the digital space, putting your business directly in front of your target audience.
We don’t just offer solutions; we deliver measurable results, effectively transforming your digital marketing obstacles into opportunities for significant growth and success.
Our dynamic team of digital marketing experts is at your disposal, ready to take on your digital marketing challenges head-on.
We eliminate the need to juggle multiple agencies by providing an all-inclusive package designed to enhance your digital presence.
Let us handle the intricacies of SEO, the nuances of social media advertising, the art of content creation, and everything in between.
By entrusting your digital marketing to us, you’re freeing up precious time and resources to focus on what you do best – managing your business.
With us, it’s not just about navigating the digital landscape – it’s about conquering it.
We aim to get your brand not just surviving, but thriving in the competitive digital sphere. Imagine breaking through growth plateaus, setting new benchmarks, and realizing your full digital potential.
Combine Data and Creativity with our Digital Marketing Services:
Experience Growth from Data-Driven Insights for Your Success
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SEO (search engine optimization) is the best strategy to help your business grow.
SEO is an internet marketing service that allows your website to appear in relevant search results on search engines like Google.
It brings more qualified traffic and can include a range of techniques, such as using keywords to optimize your pages and building links to your website.
All businesses require local SEO because search engines know that people are looking for specific products or services near them.
Google says that 46% now search for local services and products which means that potential customers are searching in your service area for your services.
With the guidance of a local SEO agency, your business will be the one they search for.
PPC, also known as pay-per-click advertising, is one of the best digital marketing methods to target your most relevant audience.
It allows you to reach them right where they are and gives you an edge over your competition.
Digital Specialist Co. is a well-rounded PPC agency that creates a customized PPC campaign that helps you increase revenue and conversions for your business with a designated PPC manager.
Social media helps businesses increase brand awareness, customer loyalty, and revenue.
About 75% use social media platforms to help them make their purchase decisions.
It is a crucial touchpoint for consumers in the business-to-consumer (B2C) and business-to-business (B2B) industries.
Paid social media ads are a valuable tool for businesses.
By allowing precise targeting of specific demographics and geographic areas, these ads significantly increase brand exposure to potential customers.
This not only enhances product or service visibility but also accelerates conversions by directing promotions to those most likely to engage.
Ultimately, these factors contribute to a robust return on investment, maximizing sales growth and business development in a cost-effective manner.
Content marketing is a strategic approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
This technique improves brand loyalty and recognition, encourages customer engagement, and builds trust.
By addressing customer needs, fosters stronger relationships, promotes longer customer lifecycles, and eventually drives profitable customer actions, boosting sales in a customer-centric manner.
Conversion rate optimization (CRO) is a critical process that involves fine-tuning your website to create a seamless user experience.
It revolves around understanding user behavior, identifying potential barriers, and refining website elements to maximize conversions.
CRO not only elevates website performance but also leads to a significant increase in conversions and, subsequently, sales revenue.
Thus, CRO forms a cornerstone of efficient and profitable online business operations.
Email marketing provides a direct line of communication to potential and existing customers.
It’s cost-effective, scalable, and customizable, making it an ideal tool for maintaining customer relationships and fostering loyalty.
Personalized, timely emails can effectively prompt conversions and re-engagements, boosting sales.
Additionally, the data gathered through this medium allows for valuable insights into customer behaviour, further refining marketing strategies.
Online reputation management (ORM) involves the proactive monitoring and control of a brand’s digital image.
By addressing negative reviews, promoting positive content, and swiftly managing crises, ORM maintains a positive brand image.
This instills trust in potential customers and enhances customer retention.
Furthermore, an excellent online reputation often translates into improved sales, as consumers tend to purchase from brands they perceive as trustworthy and reputable.
Ecommerce solutions facilitate online transactions, extending businesses’ reach beyond geographical limitations.
This not only amplifies brand visibility but also allows 24/7 sales, boosting revenue potential.
They streamline inventory management and optimize the customer experience through personalized interfaces and secure payment options.
Data generated from these platforms provides insights for strategic decisions, driving business growth.
Ecommerce solutions are a key driver of digital sales performance.
Maximize Your Online Impact: Tailored Digital Marketing Solutions
With a single team, eliminate all your digital marketing tasks, and break through the growth plateau.
All of our marketing services include the development of a customized strategy for any type of company.
Solving Internet Marketing Challenges, One Campaign at a Time
Experience unmatched expertise from certified professionals at Digital Specialist Co.
Achieve sustainable growth with our focus on long-term digital marketing results.
Choosing Digital Specialist Co. as your marketing partner means choosing a team that’s committed to your success.
Our data-driven marketing solutions ensure your message reaches the right audience at the right time, ultimately driving growth for your business.
Understanding: At Digital Specialist Co., we understand that every business is unique. Our team respects this individuality, dedicating time and effort to learn about your specific goals, challenges, and vision for the future.
Supportive: We are committed to supporting our clients every step of the way. Whether it’s a quick question or a major concern, our team is always ready to assist, guide, and reassure you.
Empathetic Communication: Our team prides itself on being excellent listeners. We believe in building strong relationships through open and empathetic communication, truly understanding our clients’ perspectives.
Responsive: We understand the fast-paced nature of the digital world. Our team is responsive, quickly adapting to changes and providing timely solutions to keep your business ahead of the curve.
Passionate: Each member of our team is passionate about digital marketing. This enthusiasm fuels our commitment to delivering exceptional results for our clients.
Trustworthy: We value your trust and work hard to maintain it. Our team is transparent, honest, and ethical in all our dealings, giving you peace of mind.
Collaborative: We believe in teamwork and collaboration. Our team works closely with clients, involving them in the process and valuing their input.
Stay ahead of competitors with our innovative, data-driven marketing solutions.
Expert Execution: Our team at Digital Specialist Co. has mastered the art of campaign execution. We understand that behind every successful campaign is a meticulous, thoughtful plan and its precise execution. We handle each step with expertise and care.
High-Quality Content Marketing: Our content marketing strategy focuses on creating valuable, relevant, and engaging content. We understand your audience’s needs and interests, and craft content that resonates, fostering a deeper connection with your brand.
Paid Advertising Service: Our paid advertising service is not just about investing money; it’s about investing wisely. We empathize with your desire for a good return on investment, optimizing each ad to reach the most relevant audience and generate higher conversions.
Lead Tracking and Management: We appreciate the value of every lead in your sales pipeline. Our effective lead tracking and management system keeps you in touch with your potential customers, nurturing them through their buying journey.
Analytics: We understand your need for concrete evidence of campaign success. Our team provides detailed analytics that demonstrate the impact of our efforts, highlighting areas of success and those that need improvement.
Insights: We go beyond just numbers, offering valuable insights that inform decision-making. We analyze trends, patterns, and behaviors, giving you a deeper understanding of your audience and campaign performance.
Real-Time Reporting: We know how important it is for you to stay updated on your campaign’s progress. Our real-time reporting keeps you in the loop, providing timely updates and alerting you to any necessary course corrections.
The features of our campaigns at Digital Specialist Co. are designed with your success in mind. We employ empathy in each stage of our service delivery, understanding your needs and aspirations, and working tirelessly to fulfill them.
Choose DFY Next Level Solutions Partner With Us
Partner on full a done-for-you digital marketing solution. High quality SEO (search engine optimization), PPC (pay-per-click); PPL (pay-per-lead) campaigns.
Let us do the heavy lifting and share transparent reporting.
DIY Add-on Lead Tracking to Existing Campaigns
Gain clarity with lead tracking, lead management, analytics, insights, and real time reporting in the Digital Specialist platform dashboard.
Export leads to any CRM. Integrate existing campaigns with 1000+ apps.
Navigate Online Marketing Challenges with Ease
With decades of combined experience and global team members, we hone in on your needs and create digital marketing solutions.
Leverage our extensive industry knowledge to gain a competitive edge.
Get Tailored Digital Marketing Solutions
Benefit from our commitment to transparency and clear communication throughout campaigns.
Trust in our proven track record of customer satisfaction and success stories.
Get tangible results that improve the bottom line.
If you are looking for internet marketing services, chances are you’re searching for a marketing agency that can help improve your results online. It doesn’t matter if you want more sales, higher rankings, or more followers and fans; a professional digital marketing agency will listen to your goals and create strategies to reach them.
Why settle for less than stellar results or digital marketing services with low investment returns? Are you fed up with not seeing the returns you are looking for in your daily work?
Digital Specialist Co. provides results superior to any other agency. As a highly-trusted digital marketing agency, we have generated above-average returns for clients and delivered many thousands of leads. Our digital marketing services drive performance, helping companies achieve their most challenging goals. These can include increasing brand awareness and improving conversions.
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Track all leads in one place. Pull up easy-to-understand insights.
Make data-driven marketing decisions.
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Enabled & measured marketing intelligence to optimize business growth.
UTM (Urchin Tracking Modules): A Digital Specialist understands the secret sauce lies in our expertise in implementing UTMs to track the performance of our clients’ online marketing efforts. We help businesses harness the power of UTMs to gain valuable insights into which channels and campaigns generate the most leads, ultimately optimizing marketing strategies and resource allocation.
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Digital Marketing FAQ
Understanding how different approaches can work together to create the best digital marketing solutions for a campaign possible for your company is crucial.
SEO and PPC
PPC and SEO work well together. Using them both will increase your visibility in search engine result pages. PPC ads, a more long-term strategy, help you rank high in search engine results. They also provide instant traffic for competitive keywords.
SEO and content marketing
SEO and content marketing go hand in hand.
SEO is about ranking your website pages highly in search results. Content marketing is about producing content that answers your audience’s questions and ranks well. Without the other, one cannot function.
Social media marketing and all different strategies
Social media marketing is an excellent complement to any online marketing strategy. You can use your social media accounts for traffic to your website.
You can mention your social media accounts on other marketing platforms. You can, for example, direct people to your social media profiles using your content, email newsletters, and other social profiles.
Internet marketing is more profitable than traditional methods.
You can be confident that investing in internet marketing will pay off. Internet marketing is more profitable than conventional methods, meaning you can spend much less on online marketing.
Why is internet marketing so effective? Simply put, targeting.
Think about how you choose the recipients of your current methods. Are you placing ads in local newspapers? Are you willing to pay for billboard space? Are you able to broadcast your ads on local radio stations? Think about who your marketing messages reach. There are likely many people you get, but are they all interested in your notes? Most likely not.
Internet marketing allows you to directly target customers interested in your products or services. Instead of spending money to reach people who will just ignore your ads or change their radio station, you can only target those who are most likely to become customers.
Your customers are on the internet.
Internet marketing offers a clear advantage in advanced targeting, and customers are already online. The Internet is where most people spend their time nowadays, which means that your customers are there, too.
Businesses can use digital marketing to reach their target audience, even if their business is not located in your area. An orthotic marketing campaign could make people aware of local centers and educate them about the staff and treatment options.
Every business is different, so not all companies have the same goals.
It’s probable that all businesses are interested in increasing website traffic, conversions, revenue, and profitability. Each strategy may work for you, but each company is different.
This guide will help you choose your company’s digital marketing services.
If you wish to increase traffic, consider using SEO. SEO is essential if you are looking to increase traffic to your website.
SEO campaigns are a great way to get your content seen by potential customers already searching for it in search engines. Your website will be displayed when people search for their target keywords, where visitors can browse your content and make purchases.
If you need immediate results, PPC services are the best option.
PPC can be a great digital marketing solution that produces almost immediate results. Although SEO is highly beneficial over the long term, it can sometimes take a few months for results to show.
On the other hand, PPC campaigns start working immediately after your ads go live, which means you can see an increase in conversions.
Social media can be a great option if you are looking for a strategy to double your customer service.
Social media can be an excellent way to connect, communicate with customers and provide unique customer service.
If someone tweets about their dissatisfaction with a product, they can be quickly addressed by directly messaging them or in the comments.
If you want to raise brand awareness, consider web design services.
SEO is a great way to increase brand awareness. However, another strategy can help you build brand awareness in the future.
Web design is an excellent way to build your brand and create a digital business card. Your website is your digital storefront. Therefore, everything should be consistent with your brand.
If you want to be at the forefront of your customer’s minds, then email marketing is a great option.
Email marketing is a great way to make your business the first choice for customers when they need your product/service. Email marketing is a great way to stay in touch with past, present, and potential customers. Stay top of mind with coupon codes, fundraiser dates, store updates, and many other things.
Digital Specialist Co. pricing is 10%-25% less than the industry average without sacrificing quality. Use our pricing guide to find out the average cost for digital marketing services.
Digital Specialist Co. Pricing Guide (Google Drive): https://docs.google.com/spreadsheets/d/1IqHp4nZBMJtjzuajGD9nzVQ_P–06RAP/edit?usp=sharing&ouid=107735708179932828212&rtpof=true&sd=true
Spoiler alert: The average cost for digital services in 2023 ranges from $2500-$12,000 per month, $50-to $500+ per hour, and $1000-$7500 for small-to-midsized businesses (SMBs).
There are five categories of KPIs that you need to monitor to get the best out of your digital marketing strategies: site activity, revenue and sales, profitability, customer engagement, and brand reputation.
You must first bring people to your website before achieving other marketing goals. You must also get people to take action or express interest in your products.
This KPI can be used to measure performance marketing.
- The number of unique visitors will tell you how effective your marketing campaigns are.
- Returning visitors – A returning visitor is more than just a visitor.
- Time spent browsing your website. This KPI allows you to measure how many people visit your site and how long they stay to learn more about your company.
- Navigation path – Where are people going after they arrive at your site? You can track your visitors’ behavior to your website to see what content is most popular and how they make a purchase decision.
- Exit rate – This number shows if people leave your website immediately and where they choose to leave. It also tells you if there is a problem with your marketing campaigns.
- Lead generation – What percent of website visitors fill out contact forms? This KPI will show you the effectiveness of your call to action.
Revenue and sales
No matter what campaign objectives you have, the goal of any marketing strategy should be to increase sales or revenue. These numbers will show you how close you are to achieving your goal.
- Revenue per Customer: Knowing how much each customer generates, you can identify the most lucrative markets.
- Total Revenue: This measure helps you determine if your prospects are the right ones. The total revenue measures the effectiveness of the campaign.
- Total sales: You can measure it by the number of products sold or purchased items. It shows how many people are purchasing.
- Conversion/response rates: This KPI is a favorite among digital marketers. Your campaign will be more successful if more people respond.
- Revenue per Channel: You can measure the performance of each channel to get the information you need to make your next campaign more successful.
The conventional wisdom is that businesses must spend money to get a return. The question is–how much is your return from marketing? These metrics will help you determine and monitor them:
- Cost per Lead: Generating new business takes money. However, measuring the lead cost can help determine if your spending is right.
- Profit per Customer: You can determine how profitable a customer is by knowing how much you spent to acquire it and how much revenue they generate.
- Net Income: This is a common metric in traditional marketing. It tells you how much revenue your digital marketing strategy generates for your company.
- Return on investment: This figure is similar to net income. It shows how much money you make for each dollar that you spend.
Do your customers prefer your company over another? This question may be an indicator of your long-term success. These KPIs in digital marketing will help you answer that question.
- Customer lifetime worth: Loyal customers will bring value over months or even years. You can identify the lifetime value of each customer and how you can increase it by measuring it.
- Retention Rate: Customers can make money the first time they buy from your company. Your retention rate will determine your success rate in obtaining a second order.
- Your business should frequently post on social media. Your followers will like and share your posts to show that they are paying attention.
- Social media followers – Now, social media can influence brand awareness, sales, and even search engine rankings.
- Social Engagement – Likes and shares are fine, but engaging on a deeper level with your business — commenting on stories or participating in online discussions — shows that you have a greater affinity with it.
While the internet can amplify positive news about your company, it can also magnify negative news. You can monitor the chatter and take steps to change it. These KPIs can help you accomplish this task.
- Brand awareness – Before customers decide if they like your company, they must know it exists. This KPI can determine if your target market is affected by the business.
- Market share: A company’s market share measures its success. This number can be tracked and used to increase it.
- Search engine rankings Your brand reputation is a significant factor in determining your position in search results. You can track one to get an idea of another.
- Positive/negative comments. People get an impression of your company by reading what others say about it, making it essential to monitor this KPI.
- Media mentions. While consumers have a lot more control over the performance of brands, the media can still play an important role. You can track the media mentions to see what the media is saying and how often.
Users use a wide variety of devices with different sizes and orientations. When designing web pages, companies need to use responsive web design. Responsive design can detect screen size and orientation and adjust content and layout accordingly. The format will be smaller on mobile devices than it is on desktops.
A website’s primary goal is to make shopping for products or services easy for customers. Small businesses can encourage customers to shop online by offering special discounts and pop-ups.
Users are turning to company websites to fulfill consumer needs, thanks to a stronger incentive to buy and clear product descriptions.
A lower quality score can result in significantly higher click prices. There are many variables that are considered in calculating your quality score. However, the main factors are click-through rate, ad relevance and landing page relevancy. So make sure you are putting effort into all of them.
Social media is in the sales funnel’s brand awareness and consideration stages. Businesses can use social media platforms to reach their target audience. They then gradually move them along the sales funnel by providing content and links.
Companies can turn leads into buyers by providing pertinent information, engaging with customers, and offering free trials and specials.
Businesses can use digital marketing to increase brand awareness, share product information, interact with customers, and monitor their online reputation. Companies can advertise products and offer specials to attract customers. Digital marketing creates a targeted consumer audience, while digital advertising drives that audience to sales.
Signing up for local SEO services will be necessary to make your venture as profitable as possible if your business has customers near it. It is important to understand that qualifying for a local SEO campaign and needing it are two distinct things.
You need to be visible online in order to reach customers living in your specific areas, such as a city, neighborhood, or county. There are two factors that will determine how many local SEO services you can use for promoting a business online.
- The exact model of your business that you are marketing
- Google’s interpretation of the way businesses can use Google’s products
Our local SEO services consider the location of your business or shop to determine strategies to rank. Think of this again from the perspective the person is searching for.
If I am looking for coffee on Manhattan’s Upper West Side, it won’t help me find any businesses that are far away. Google is well aware of this fact and local SEO considers the location of the searcher versus the actual business location.
It means that your potential customers will search near your business location on Google. The more distant the prospect is searching for your business, the less likely you are to rank on page 1.
You can rank in places other than your local area. For example, you could create pages on your site for specific target areas. However, it’s possible but not easy to do so with local SEO. If all other factors are equal, then the closest business to the person who is searching will likely have an advantage.
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“We care about our customers and earn your trust, keeping it with our exceptional insight, reliable communication, and quantifiable value. It is a privilege to partner with your company.” – Ryan Arnfinson, CEO | Digital Specialist Co.