Search Engine Optimization

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

How does SEO work?

Search engine optimization is a long-term strategy that, if done correctly, will steadily increase the number of people who view and use your website, as well as bring in more customers. That’s why, if you haven’t already, you should start incorporating SEO into your digital marketing strategy. Search engine optimization is crucial in the grand scheme of a comprehensive, profitable digital marketing campaign with a high return on investment.

When you begin to add optimized content to your website, your various sites’ search rankings, including your homepage, will improve. This will eventually bring your page closer to the top of related Google search results, making it easier for customers to find you. As more of these customers find you, your sales will rise, and you’ll begin to gain popularity and confidence from a wider range of people, particularly if any of your customers leave positive reviews.

Gain our 50+ years of experience. Feel our passion.

Let’s talk about your SEO.

How Are We Different?

Data Driven

You will love our passion for quantifiable, real results. We rely on data research and analysis to provide an accurate SEO blue print to succeed with your audience and in search engines.

50+ Years Experience

Having 14 years in the industry directly as CEO and over 50 years of experience combined means you benefit from our vast knowledge, systems, and masterful execution of your SEO campaign.

Superior Service

With a super friendly support team and a CEO you can call anytime you’ll feel our accountability. We genuinely care to provide you exceptional level of service and most successful campaign.

Competitor Analysis

You need a competitor review for your SEO services, no matter how niche your industry is. Your SEO firm will identify online and offline rivals using competitor analysis tools. This information will help you plan your strategy, allowing you to take advantage of and profit from competitor

Custom SEO strategy

The concept of SEO services includes a custom strategy as a key component. You can optimize your return on investment (ROI) from SEO if you have a strategy that is tailored to your business.
This means more phone calls, orders,
and visits to your company.

We specialize in something. SEO. 

Mastered in essence its most dynamic and fluid form. Understanding how silos of relevance align with intentionality like a search engine. Reflecting our choices in the search engines the magnitude of ways we reverse engineer results to acheive your success.

In-Depth Analysis

Start your customized campaign proven to boost the rankings and authority with proper onboarding. Organic traffic generated for your website through our campaigns will create targeted, relevant leads for your business.

Engaged Performance

We want long-term partnerships and do what it takes to show you massive value in your best interest. We carefully review and analyze your on-page, off page, and technical SEO to create an in-depth execution plan.

Whatever It Takes

The masterful execution of a customized SEO strategy is why so many experience long-term sucess with us. Because we do what it takes to get you results. Receive extra value at no additional cost to ensure we get ‘quick wins’ and long-term sustainable marketing results. 

You’re In Leading Expert Hands .

Local SEO

We execute local campaigns with a sole purpose to drive in potential customers that will easily locate you with hyper-local targeting.

National & Global SEO

Whether your campaign requires national or global targeting our vast experience allows us to target keyword phrases that bring you ‘quick wins’ and long-term success.

Online Directories

We will get you more visibility by having your website listed and business optimized on 150+ directories. Increasing visibility and boosting your SEO performance.

Google Maps Integration

 We are going to connect your local business address with Google maps to assist potential clients to find their way to you using the map route directions

Content Marketing

Increase your authority and brand awareness with our targeted, measureable social media marketing campaigns. 

Link Building

We do what it takes to get you results. Receive extra value at no additional cost to ensure we get ‘quick wins’ and long-term sustainable marketing results.  

How Do We Acquire MVP Links for Your Business?

Link building might be a straightforward process but if you throw in a little creativity you can explore great innovation.



We do super in-depth research to gather link building opportunities across the spectrum of domain authority relevant to your business.



We do a proper analysis to uncover targeted, relevant opportunities that will increase rankings for top keywords. 



We proceed with time intensive, targeted, relevant, scalable outreach link building systems to get you rankings that convert into revenue.



We will also ensure your current backlink profile is operational in its healthiest capacity for optimial rankings.

Asset Creation

We will ensure that your content marketing meets world-class standards and generates sharing and linking to your website. Visibility: as you can probably testify, it’s very hard to get noticed in certain industries, and its more challenging to create relationships. By adjoining yourself with an influencer you can connect with thousands of people all in one move, and before you know it, you’re the talk of the town.

Custom Link Building

You should know that having bulk backlinks does not determine the success of your SEO. Our professionals diligently pinpoint quality targeted links that are relevant to your website to help build authority faster. Link building is a challenging feat in 2020 because, among other things, Google is relentless in its pursuit of un-editorial links. The truth is, link building is alive now and still as powerful as it ever was and so getting and keeping a large variety of quality links should be your pursuit.  

Prospect Analysis

We perform due diligence on every link we connect to your website, and ensure the source is high-quality and editor vetted. And measure all of the variables as they affect your ranking with advanced web analytics to find out how your campaign is gaining traction. You know the strategy is working when you see an increase in search traffic, frequent search engine crawling and better rankings, among other things leading to more conversions and revenue.

Optimize Your Strategy

We carefully review and analyze your on-page, off page, and technical SEO in order to create an in-depth execution plan. Link building refers to the process of getting external pages on the internet to link to your own website. The more important and popular a website is, the more the links from that website matter. A popular site such as Wikipedia has thousands of different websites linking to it which means it’s probably an important and popular site. In order for you to earn popularity and trust with the search engines, you need assistance from other link partners. 

Ongoing Analysis

We ensure a long-term good relationship with your links by doing constant follow up on them over time. The more important the site, the better. Links are not the entirety of SEO, but most search experts agree that huge portions of search engine algorithms are designed around link-based factors. By using links, the engines can determine a site’s popularity in a specific niche based on the number of pages linked to it and when this information is combined with other metrics like trust and authority, the search engines assign a rank for the website.

Content Optimization

Our link building experts ensure there is complete sync between your website and that of your prospective links by ensuring that content is optimized and published properly. Effective SEO factors have to work in combination. No single factor will be successful so it wouldn’t make sense to focus on creating an SEO campaign if the content on the page is low quality. Likewise having hundreds of links can boost rankings significantly but that only works if they are quality links. Establishing multiple factors can increase the chances of success just as negative factors make it harder to achieve success.

SEO Consulting

We recognize that you may have your own SEO team and only need advice on how to arrange your on-site optimization or how to carry out your off-site optimization efforts. You don’t want to spend more money than required on a full-time SEO firm. This is the kit that is perfect for you.

SEO Optimization

This kit is for you if you have a website and don’t know where to start when it comes to rating it or don’t have the time to introduce SEO techniques you’re familiar with. Our SEO services are end-to-end and comprehensive.
● On-site optimization, such as metadata optimization, schema tag optimization, SEO
copywriting, strategic internal linking, outbound connection monitoring, and simple site speed optimization.

● Off-site optimization – We do everything from guest posting to broken link building to link reclamation to innovative link building promotions, paid directory listings, local search
optimization, constructive social signals, content marketing, and co-citation.

SEO Audit

In an SEO audit, the SEO company examines your new plan in detail.
Even if you don’t have an SEO plan in place, the agency will review your website from an SEO angle, finding places where it excels and areas
where it could be

Case Studies

Need more proof? Just ask us. We have dozens more successful case studies!

Want friendly  consulting? Talk to the CEO.

Get in touch right now.

Want to increase your sales, leads, and brand awareness? Tell me about your business and be confident we can deliver performance with excellence.

Our specialized value propositions enable us to consistently achieve outstanding results. We implement efficiently, communicating reliably, and transparently with all reporting and updates. Rest assured, my team of hardcore experts and I do everything we say we will do. Every single time.

It’s an amazing feeling to know we honestly deliver  complex multi-channel campaigns with ease. Reach out to learn how we can get your business to the next level quickly and sustain this growth. You will be super happy with your ROI.

Thank you, 

Ryan Arnfinson

25 Henry Lane Terrace

Toronto, Ontario
+1 (647) 979-2252

Drop me a line

“Honest business is all about trust, yet, it is earned. So, just to start, I kindly invite you to give us the benefit of the doubt in this regard. And you will see how quickly we can earn your trust (and always keep it) with our exceptional insight, reliable communication, and masterful skill at executing multi-channel campaigns for a substantial ROI. A more accurate question is how much business growth can you handle?”

Ryan Arnfinson

CEO | Digital Specialist Co.