A Game-Changer for Businesses: Customized Social Media Marketing

Get Digital Specialist Co.'s Powerful Social Media Marketing Solutions

Digital Specialist Co. Social Media Management Services

Leverage Social Media Marketing for Explosive Growth

Seize the Competitive Advantage with Custom Social Media Marketing Strategies

Why every business needs a customized social media marketing strategy:

1) Increases Your Brand's Credibility

If a business doesn't have a social-media account or it isn't updated regularly, it does not give a positive impression and can cause customers to question your business's ability to operate because buyers are now able to "check out" their social media. This is how vital social media marketing has become for businesses.

2) Attracts a Targeted Audience

Utilizing the correct social media platform, you can accurately target your audience, strategically filter the user base, and narrow down your focus to individuals defined by specific interests, demographics, and other relevant criteria, thus optimizing your outreach efficiency and potential for engagement.

The more visible your site is, the more visitors it will receive as your SEO service provider for SEO management. Our SEO specialists from different fields will give the best recommendations and recommend an SEO management plan for your business.

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3) Have Direct Access to Your Customers

Having direct access to your customers fosters an open communication channel where feedback can be gathered and promptly acted upon. This personal interaction is an effective strategy for enhancing customer satisfaction, developing stronger relationships, and improving overall business performance.

Our SEO consulting services will help guide you and our team of SEO specialists to achieve this as your trusted SEO agency for SEO management.

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4) Increases Your ROI

Targeting the right people at the beginning and building your online presence with a well-planned social media marketing strategy. Google will also place more importance on your website the more backlinks that you get from social media. This is because people are sharing your content and talking to your business.

Our decades of SEO marketing experience will create a creative plan to get that result as your trusted SEO agency.

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Profit From Social Media Marketing: What You Need to Know

Use Social Media Services for Brand Awareness, Building A Targeted Audience, Social Media Promotion, Driving Website Traffic, And Ultimately Increasing Sales

Digital Specialist Co. expert social media managers can skyrocket your business growth.

Organic social media management involves creating and curating non-paid content to build and engage an online community.

Paid social media advertising involves strategically buying ads to target specific audiences and drive desired actions.

Our Social Media Services

Increase their brand awareness and generate revenue from social networks such as Facebook, Instagram, and LinkedIn.

Facebook Marketing

Promote products or services to a large audience through Facebook marketing with targeted, paid and organic ads. Facebook marketing is a potent tool in the realm of digital promotion, offering businesses the opportunity to connect with a vast user base.

Facebook Marketing

In 2021, the platform reportedly had more than 2.8 billion monthly active users. It’s not just the quantity, but also the diversity of the audience that makes it a valuable marketing resource.

Whether you’re a local bakery or a multinational technology company, Facebook’s broad demographic reach ensures that you can find your target audience.

The primary method of marketing on Facebook is through both paid and organic ads. Its sophisticated algorithm allows for incredibly detailed targeting, ensuring your content reaches the right people.

You can narrow down your audience based on interests, location, age, behavior, and more. Facebook also integrates features for direct selling and booking services, providing businesses with an all-in-one platform for reaching consumers and completing transactions.

Furthermore, it offers in-depth analytics to measure ad performance and guide future campaigns. So, whether you aim to increase brand awareness, drive website traffic, or convert leads into customers,

Facebook’s diverse features and vast audience make it a compelling platform for marketing.

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Instagram Marketing

Boasting over one billion monthly active users, Instagram provides businesses a great opportunity to visually showcase their products or services, making it particularly effective for industries where aesthetics are paramount, such as fashion, food, or travel.

Instagram Marketing

Instagram marketing is a highly visual and interactive way to connect with consumers. 

Instagram’s features, like Stories and IGTV, allow for engaging content that goes beyond static images. Stickers on Stories can foster interaction, with options like polls or questions, while IGTV is perfect for longer-form content, like tutorials or interviews. Tagging profiles and products within posts can directly lead users to purchase pages or other related content, effectively bridging the gap between browsing and buying.

The platform also facilitates direct messaging between businesses and customers, opening up a line of communication that’s casual yet professional. This one-on-one interaction can significantly boost customer satisfaction and foster loyalty. With Instagram, you’re not just advertising to consumers; you’re creating a brand experience that can drive long-term engagement and sales.

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LinkedIn Marketing

LinkedIn is an ideal platform for B2B marketing, with over 700 million users comprising business decision-makers, influencers, and potential collaborators. LinkedIn provides a space to demonstrate thought leadership, share industry insights, and build relationships.

LinkedIn Marketing

LinkedIn is a unique platform in the social media sphere, with its focus on professional networking and industry discussion.

Beyond connecting with colleagues and industry professionals, LinkedIn is a powerful tool for brand promotion. You can share company updates, post job openings, and advertise directly to users. The platform’s targeted advertising capabilities are detailed and industry-specific, allowing you to reach the right professional demographics effectively. It’s also an excellent platform for content marketing, with options to publish articles and participate in industry-specific discussions.

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YouTube Marketing

YouTube is a key player in the digital marketing landscape. With over 2 billion logged-in users per month, it's the second most visited website globally, providing a massive audience for businesses to reach. It stands out with its focus on video content, a medium that's been proven to have high engagement rates.

YouTube Marketing

YouTube provides an avenue for businesses to create and share engaging, informative, and entertaining video content, whether it be product demonstrations, tutorials, customer testimonials, or behind-the-scenes looks at company operations. Notably, it offers an opportunity to establish brand authority and build a more intimate connection with your audience by communicating directly and transparently.

Moreover, YouTube videos appear in Google search results, providing additional visibility and reach. Utilizing YouTube’s video marketing features like advertisements, annotations, and CTAs can lead to increased website traffic, better SEO, and higher conversion rates.

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Snapchat Marketing

With a majority of users falling between the ages of 18 and 34. For brands looking to target this demographic, Snapchat provides an invaluable marketing channel. Its playful, ephemeral nature offers a unique opportunity to create engaging and authentic content that resonates with this younger audience.

Snapchat Marketing

Snapchat is a favorite among younger audiences. Snapchat’s signature feature is Stories, short-lived photo and video clips that disappear after 24 hours. This format encourages frequent engagement and offers a candid, behind-the-scenes glimpse into your brand. The platform also provides various advertising options, from Snap Ads, which are full-screen vertical video ads, to Sponsored Lenses and Geofilters, which users can apply to their own Snaps for fun and interactive promotion.

In the hands of a creative marketer, Snapchat’s unique features and young audience can be leveraged to drive brand engagement, increase visibility, and establish a loyal following. Even though the user base may skew younger, Snapchat’s high engagement rates make it a marketing platform worth considering for businesses of all types.

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Tik Tok Marketing

TikTok's powerful duet feature allows users to create content in response to others, encouraging user-generated content and fostering a sense of community. This direct brand-audience interaction can drive significant engagement, making TikTok an exciting platform for marketers aiming to connect with a younger demographic in a dynamic and engaging way.

TikTok Marketing

TikTok has exploded onto the social media scene, capturing the attention of a young, vibrant audience, with around 60% of its monthly active users being between 16 and 24 years old. It’s an innovative platform centered around short-form video content, offering a unique space for brands to show their creativity and human side.

TikTok’s primary appeal lies in its simplicity and authenticity. Brands can use it to create entertaining, shareable content that resonates with the audience and encourages user interaction. TikTok’s For You page, an algorithmically generated feed, also gives brands a chance to reach new audiences with viral potential. The platform also offers advertising options, including In-Feed ads, Branded Hashtag Challenges, and Branded Effects, providing businesses with multiple avenues to reach and engage users.

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Pinterest Marketing

Pinterest is a unique platform that acts as a digital scrapbook where users can 'pin' images and ideas they find inspiring. With over 450 million monthly active users as of 2021, Pinterest is the platform of choice for those seeking inspiration, making it an exceptional place for businesses to showcase their products and services.

Pinterest Marketing

Pinterest’s user base tends to be more female-driven, with around 60% of its users being women. This offers a unique opportunity for brands targeting this demographic. It’s an especially effective platform for industries that lend themselves well to visual displays, like fashion, home decor, food, and craft.

Pinterest’s visual search and ‘Shop the Look’ features allow users to find and buy products directly from pins, turning inspiration into action. Brands can use promoted pins to reach a larger audience and drive more traffic to their website. Furthermore, because pins can continue to be discovered and shared long after they are posted, they offer long-term exposure that few other platforms provide. Pinterest is an excellent platform for marketers looking to inspire their audience and drive long-term engagement and sales.

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How Social Media Marketing Drives Business Growth

With The Continually Expanding & Dynamic Nature of Social Media, Its Potential for Reaching Specific Demographics Remains Considerable

Maximize your reach, website traffic, and conversions by using social media marketing.

Conversions could be either a sale or a lead form. Or any other action you consider valuable on your website, landing page, social media platform content or ad.

Conversions are typically what you would call the end goal action that you want to receive through your social media efforts.

Our Customized Social Media Services

Increase their brand awareness and generate revenue from social networks such as Facebook, Instagram, and LinkedIn.

1) Designate a social media account manager for your account

To help you develop better social media advertising and implement your social media strategy, you will be assigned a dedicated social media account manager. This person will get to know your company and provide you with social media services. Your social media manager will be available to you via email and schedule a phone call at a time convenient for both of you.

3) Create engaging content calendars

We will begin execution once you have approved the social media strategy with our social media company. We will create social media posts that are specific to your brand. This content can be created in a monthly schedule to ensure quality control. Before anything goes live on social media, you will be able to approve and review it.

5) Optimization of growth and daily maintenance

Our social media marketing services include daily monitoring and growth optimization. Our social media marketer will monitor all social media activity (comments and messages, reviews, etc.) and aim to respond within 24 hours. We will also use social media promotions (hashtags and following, contests etc.) to grow your social media channels.

2) Create a social media marketing strategy specific to your business

The first step in your social media promotion will be to do research and develop your media marketing strategy. We will conduct a competitive analysis, create buyer personas, and develop effective social media promotions. To help you get on the right track, we will create social media advertising strategies and funnels to support your social media campaigns.

4) Reporting and communication

Monthly reports will be prepared by your social media manager for you to view. Our social media management services will allow you to see the progress of your campaign in real-time, 24/7. We can schedule meetings weekly, biweekly or monthly to discuss the progress you get in our social media agency.

6) Add a contest

Digital Specialist Co. leverages contest marketing to drive brand engagement, grow social media following, and boost lead generation. This strategy fosters user-generated content, deepens customer loyalty, and amplifies brand visibility. Their proficiency in data analytics also ensures precise targeting, resulting in higher conversion rates and a substantial ROI.

Profitable Engagement: The Science Behind Social Media Marketing

Why Customized Social Media Marketing is a Game Changer?

Social media management is not about putting all your eggs on one plate. While they may all be social media platforms, they are each unique in their own ways. Every social media network is unique, and each one can prove to be a valuable tool for your business. This is why it is important to have a strong social strategy across multiple platforms.

Organic social media management involves creating and curating non-paid content to build and engage an online community.

Paid social media advertising involves strategically buying ads to target specific audiences and drive desired actions.

Digital Specialists Co. as a social media company has a proven track record of helping businesses achieve their social media marketing goals. Whether you are looking to grow your network, generate more leads or get more customers, Digital Specialist Co. can assist.

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    It's not your ordinary marketing campaign it's a solution.

    Convert 2-4x More Possibilities Into Opportunities Through Marketing Intelligence

    Get a lead generation & lead tracking solution that raises you above the competition.

    Digital Specialist Co. delivers 2-4x value & partners long term.

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      Social Media FAQ

      Facebook is still the most used social media advertising platform based on user count. By Q1 2020, it had 2.6 billion monthly active users. It’s also the most used platform by both consumers and marketers according to the Sprout Social Index XV. Empower & Elevate. The platform was used by 89 percent of marketers, while only 83% of respondents were able to use it.

      Although it is natural to assume that you should be present on every platform, this can prove counterproductive if you don’t have a strategy. Instead, you should focus on the platforms that are most popular with your target audience. Each business will have its own preferences about which platforms are best. Our guide will help you choose the best social networks to promote your business.

      This will depend on the audience. You should post at least one blog post per day. However, it is worth examining whether posting more frequently will improve your performance. After you have established a publishing schedule that you like, you can start to follow it.

      Organic social media is free content such as posts, photos, videos, memes and Stories. All users, brands and businesses, can share information with one another on their social media feeds.

      If you are a brand and you post organically on your account, you can be sure that these people will see it.

      • Your followers are a percentage (a.k.a. Your ‘organic reach.
      • If people share your post, they will follow you.
      • You can follow any hashtags that you use by others

      Although it sounds simple, organic social media is the core of any media marketing strategy. It’s the best method to build a relationship with customers at scale.

      Brands use organic social media to:

      • Identify their voice and personality
      • By sharing information, entertainment, and/or inspirational content, you can build relationships.
      • Engage customers at all stages of the buying process
      • Support their customers with customer support

      Paid social media can also be called social media advertising. This is when companies pay money to Facebook and Twitter, YouTube, LinkedIn, Twitter, Twitter, and others. To have their content shared with targeted audiences that are most likely to be interested in their content, they can either “boost” their organic content or create unique ads.

      According to eMarketer, paid social is seeing a rebound following the uncertainty of 2020. Not only have users increased their time on social media but they also are more comfortable shopping online via eCommerce and social media stores. Social media advertising seems more natural on social media, especially when they’re designed with care.

      B2C retailers aren’t the only ones focusing on social media advertising. Social media marketing is more effective than organic content for brands to reach new audiences via social media and convert them into customers. Paid social media promotion is a tool that businesses and organizations can use to:

      • Increase brand awareness and attract new customers
      • Promote their latest deal, content, or event.
      • Get leads
      • Drive conversions (including eCommerce sales)

      Yes, you can! Using organic to delight and serve your customers while also attracting new clients with paid ads is the foundation of most integrated social media strategies.

      Here’s how:

      1. All promotional posts do not need to be paid

      First, only pay for social media advertising if they are able to help you reach your business goals. Social media is not always about ads. And even though they are, remember the power of well-crafted organic posts that people want to share.

      When you announce something new, such as a partnership, pivot or a new version of your flagship product, it is important to inform your existing followers. An original, creative and organic social media marketing campaign can generate buzz on its own. If it’s important enough, create a compelling post and pin it to your profile.

      It’s possible to open your (corporate) wallet if organic activity doesn’t get the attention or reach you want.

      1. Optimize your best organic content

      The top-performing posts don’t serve only to boost your vanity metrics. The easiest way to get into paid social media advertising is to find content that resonates with your audience and then pay to have it shown to new people.

      This social media service tactic is considered entry-level because it doesn’t require you to create an ad or a social media promotion. Most social media professionals will tell you that once they see success, it’s time for them to invest in it.

      You could, for example, allocate a small budget to the top monthly or weekly post when you run your analytics report. Pay attention to more than just likes. Consider conversions, profile views and other metrics.

      1. A/B testing can optimize all your posts

      Split testing is something we hear all the time. However, it’s a step we see too many people skip.

      To test whether your ad is worth the money, you can run it with a smaller audience before you spend all of your social media budget. You can test your CTA, copywriting, visuals, as well as the placement, format, targeting, and audience targeting. It is also possible to test it with different demographics (age and location). Before you spend more, it is worth testing the ad among different audience demographics (age, location, etc.). This has two benefits: A more memorable, entertaining and successful advertisement for your audience is also cheaper for you.

      You can also set up manual split testing for organic posts and track the results using the UTM parameter in your links. You can coordinate with your social media manager to set up AB tests.

      1. Your ads should be targeted to people who are similar to your organic audience

      Your social media presence will grow organically. This will give you more information about your ideal customers or audience. What is their location? What age are they? What interests them? What are their problems? What can you do to help them?

      As you create your ads, take advantage of all of this information. This is where your hard work in building relationships with your audience really pays off.

      Many social media platforms allow you to create like audiences from your top customers. These could be your newsletter subscribers, people who have viewed your content or who bought a product within the past year. People with similar demographics and behavior will make up a lookalike audience. However, they have not been introduced to your brand.

      1. Retargeting ads can be used to keep in touch with your organic audience

      Because you reach out to people who know your business, retargeting campaigns can be very effective and cost-effective. These are often people who have found your website or social media pages organically. They might have visited your website or profile, or abandoned shopping carts.

      They may need to be reminded to convert again, and the right social media advertisement can help them do that.

      1. Take a look at your data and determine the results

      It’s painful to watch a social media promotion fail, whether organically or paid. But if you pay close attention to your social analysis tools, you’ll see where you need to make improvements to improve your results.

      1. Automate as much of your work as possible

      When combining organic and paid social, the bottom line is that you get more: more money and more time.

      It doesn’t matter if you are a consultant working in a small team or large group, the important thing is to focus on the things that really matter. You can automate as much as possible of your daily workflow:

      • Plan your organic posts well in advance
      • Streamline the approval and copyediting process
      • For boosted posts, set up custom triggers

      Increase your brand’s credibility

      A simple social media account with the help of our social media company is enough to increase your brand’s credibility. Your business doesn’t have a social-media account or it isn’t updated regularly, and it can have the same effect as a brick-and-mortar store that’s abandoned and collecting dust. It does not give a positive impression and can cause customers to question your business’s ability to operate because buyers are now able to “check out” their social media. This is how vital social media has become for businesses.

      If you work with a social marketing agency such as Digital Specialist Co., you can do more than just have a social network account. While a social media account can be a step in the right direction for increasing your credibility, think about what a powerful, strategic social media marketing plan can do to establish your credibility online.

      Attract a targeted audience

      We mentioned earlier that social media is used by billions and that the average person has 8 accounts. Because you don’t want your followers to just be any kind of person, it is important to be able to search through the ocean of people online to find your target audience. Potential customers are what you want!

      How do you achieve this? Start by choosing the right social media platform for you. Every social media platform attracts different types of people. Facebook users are almost evenly divided between males and females, while Pinterest users are more female-oriented. To determine which social media platform is best for you, first identify your ideal customer.

      Which platform holds the largest percentage of your target audience’s attention? After you have chosen the social media platforms that you wish to use, you can target your audience using additional targeting options offered by each platform. You can filter the user base of a platform and target them by interests, demographics, and other criteria. This will ensure that social media content is reaching the right audience.

      Have direct access to your customers

      Every second of every day, social media is a place where conversations and engagement take place. Social media is a powerful tool for businesses because it allows them to interact directly with customers. If someone purchases a dress from your shop, they will likely take a picture with it on and post it on Instagram. Your brand can then comment on the photo, like it and share it on Instagram. This media marketing builds brand loyalty and shows that customers value your brand.

      Let’s take another example. Let’s suppose that a shipping mishap occurs and that a customer lets you know via social media. You can quietly offer a solution to this customer, and take care of their needs via private messages on social networks before they publish negative reviews about your business. Direct access to customers gives you the ability to monitor their needs and provide solutions. Customers feel like they are connected to your brand and have more trust in it.

      Improve your SEO rankings

      Remember how we mentioned earlier that social media marketing services are most effective when they complement your other marketing services, and vice versa? Here’s an example. SEO refers to the process of getting your site to rank higher in search engines such as Google.

      If you are a muffin shop in Toronto, SEO would ensure that your website appears as the first search result for “muffin shop Toronto”, on Google. SEO is the process that allows you to do this. You can read more about our SEO  social media management service here.

      What does social media marketing have in common with SEO? Google considers hundreds of ranking factors when deciding which websites should rank first. Google will place more importance on your website the more backlinks that you get from social media. This is because people are sharing your content and talking to your business.

      What is a backlink? Backlinks are links from other websites that link back to your site. Google considers backlinks very important. While you are implementing your social media strategy, you can also help your SEO efforts.

      Increase ROI

      This is the best benefit! Although social media management is more about driving traffic to your website, it’s important that you see how those visitors convert into customers. This means targeting the right people at the beginning and building your online presence with a well-planned social media marketing strategy.

      Digital Specialist Co. is a social media marketing company that understands the importance of social media marketing. We are able to focus on engagement and followers while still focusing on the ROI.

      Social Media Optimization FAQ

      There are no surprises

      You are the one who runs everything. You can agree with us on our social media marketing services. We will work seamlessly with you and require very little effort on your part.

      Get more for your money

      Your entire budget can be spent on a social media agency. It’s like buying a car with no gas. We don’t expect you to pay us a large retainer. We prefer that you pay us the actual cost of the service, and not spend additional money on paid social media advertising. This will benefit you, and us.

      Contracts with low risk

      Our social media agencies are trusted with their integrity and will earn your trust by providing outstanding social media services. Our social media marketing services have proven to be a positive asset for clients from many industries.

      It is hard to pinpoint the amount that your social media marketing budget should cost, but certain platforms have limitations. Facebook advertisers must spend $10 minimum per day. While we don’t invest in every social channel we use, we spend at least $25 on those that do. You will see more results if you spend more, but it is possible to spend less. We recommend you start with a low budget and try other social media advertising to discover what works for your brand.

      A post is content shared on social media and made available for your followers to discover organically. An ad can be a paid social media promotion post targeting a specific audience. To ensure more people see your posts, we recommend promoting them. An organic performance is another indicator that a post should get promoted. If it’s performing well on its merits, investing in it will help increase its reach.

      Although ads have different names across social media platforms, they serve the same purpose. Each platform allows you to set up a social media promotion directly from the post, increasing engagement, or using the advertising platform on the channel.

      Facebook & Instagram

      A “boosted” post on Facebook is the most basic form of social media advertising. They can be created by allocating advertising money to a post already published on your company page. You can “boost” an existing post so that more people see it in their newsfeed. Boosted and promoted posts are often used to increase audience engagement. Facebook Ads offer a more targeted approach to advertising.

      Facebook social media services are an advanced way to advertise through Facebook. You will need a Facebook Ads Manager (also known as Facebook Business Manager) account. Facebook ads give you the best variety of ad choices. However, your marketing objectives will dictate the style you choose. These options include:

      • Brand awareness
      • Reach
      • Traffic
      • Engagement
      • App Installs
      • Video views
      • Lead generation
      • Messages
      • Conversions
      • Catalog sales
      • Store Visits

      Twitter

      Social media company like Twitter allows users, as with most social media platforms to promote tweets directly by linking to a post already sent. A Twitter Promote mode is another option that can help you get more engagement on your Twitter account. This will allow each tweet to be automatically advertised to other Twitter users.

      Our social media company prefers Twitter Ads as a way to advertise. With the most advanced targeting options, you can reach people based on location, keywords, followers and behavior. Twitter Ads lets you promote existing tweets, create new tweets, or schedule tweets. Visit Twitter Ads Manager to get started.

      Then, you’ll be prompted for the objective of your campaign. These include:

      • App installs
      • Followers
      • Tweet engagements
      • Promoted video viewings
      • Website clicks/conversions
      • App re-engagements
      • Instream video views (preroll)
      • Awareness

      Next, you will need to set up your daily (or lifelong) budget. What’s the difference? You can target by interests and followers to build a list of Twitter users and then target users with similar interests to those users’ followers. Targeting people by keywords will allow you to reach those who search, tweet or engage with specific keywords.

      LinkedIn

      LinkedIn is similar to Facebook. You can advertise via their particular social media advertising platform, or simply sponsor a post on your page. The Campaign Manager is a fantastic tool. This is especially useful if you are looking to reach professionals in a particular area or field. LinkedIn has detailed information about careers. LinkedIn advertising is used most often to promote job openings.

      Want honest & friendly? Talk to the CEO

      “We care about our customers and earn your trust, keeping it with our exceptional insight, reliable communication, and quantifiable value. It is a privilege to partner with your company.” – Ryan Arnfinson, CEO | Digital Specialist Co.