How does marketing most benefit consumers? Marketing to consumers is an essential aspect of any small or large business. It is about building brand recognition, educating and informing consumers, and setting and managing customer expectations. In addition, it also creates an environment for consumers conducive to conversion. Image source: https://courses.lumenlearning.com/suny-hccc-introbusiness/chapter/the-role-of-customers-in-marketing/ Empowering Consumer Knowledge Knowledge is…