The average CTR for Google Ads campaigns varies by industry and product. Typically, the higher the CTR, the better the campaign is performing. Many companies have much higher CTRs than 2%. Rare businesses can boast a 50% CTR, meaning that more than 50% of people who see their ad will click on it and visit the business’ website. However, this kind of CTR is usually reserved for branded campaigns.


The average CTR for Google Ads is 3.17% for search and 0.46% for display. Both of these figures are good, but not the best. You can achieve much better than these numbers if you choose your keywords carefully and tailor your ad copy accordingly. Then, you’ll have more traffic coming to your site than if you use the generic ad text.


But How Can You Increase Your CTR?

Another way to increase your CTR is to add site link ad extensions to your Google Ads. These additional lines of text show up when your ad is shown in the top three positions. The ad will be displayed first. The ad will be displayed beneath the site link. You can choose to add one or two lines of text to your site link, which will push other ads below yours.


The average CTR for Google Ads is 0.46 percent in click-through rates for display and search ads. The highest CTR for display and search networks are 0.76 percent and 0.10 percent, respectively. As can be seen from the graphs above, the average CTR for display and search networks is far different. The highest average on the display network does not match the lowest standard on the search network.


The Better the Conversion Rates, the Greater

The average CTR for Google Ads for display and search networks is 0.2%, while the average CTR for search network ads is only 0.1%. Compared to this, the average for display and search networks is significantly lower. If you’re looking to improve your campaign’s CTR, you’ll want to improve your landing page and increase your conversion rate. The lower the CTR, the better. In general, the higher the conversion rate, the better.


As with every other form of advertising, click-through rates are vital to the success of a pay-per-click campaign. While the average CTR is not the same for every industry, it is still essential to consider the cost per click for comparison purposes. For example, if you’re using a CTR calculator to determine the cost per click, you’ll know if the price is worthwhile.


The average CTR for Google Ads is 0.46 percent. The highest CTR is for Dining & Nightlife while the lowest is for Occasions & Gifts. Besides, the average CTRs of display and search networks differ by industry. The highest CTR for display is found in Retail and Restaurants. The highest CTR is 1.91% for search. While it’s not an alarming rate, it’s still a shallow one compared to other forms of advertising.

Average CTR for Google Ads

Website traffic analytics data on laptop computer

Site Link Ad Extensions

If you want to improve your Google Ads average CTR, you can use site link ad extensions. This extra line of text under your ads is displayed when your site links appear in the top three positions. When your site links appear below the top three positions, the Google algorithm will select the most relevant ones. A site link ad group adds two additional lines of text below the site link heading. It is a great way to push down other ads.


In contrast, the average CTR for display and search networks is lower than that of the search network. The display has a slightly higher average CTR than search compared to the other two. This is an excellent indicator that your ads are effective. If your ads are not attracting customers, they are not effective. And if your display ads aren’t converting, the click-through rate is low.


An average CTR for Google Ads depends on the industry and the type of business. The ideal click-through rate varies between industries and can even be as high as 10%. Nevertheless, it is essential to note that the higher the CTR, the better. To increase your CTR, you need to know your competitors and their average CTR. Once you know your competitors, you can use an industry-specific benchmark to see how your ads perform.

Related Article: What Does a Google Ads Specialist Do?