What is Cannibalization in Marketing?
What is cannibalization in marketing? Imagine this scenario: You walk into a grocery store, intending to buy a jar of creamy peanut butter. However, you find yourself bewildered by the vast array of peanut butter options on the shelves. Crunchy, creamy, organic, no-sugar-added, and more. It seems like an overwhelming selection of products, each catering to…
