Do subdomains hurt SEO? There’s some disagreement about this question, but there are advantages to using subdomains. One of those advantages is that you can insert your keywords into the domain itself. While this is useful, it can be confusing for users, negatively affecting your ranking. Another disadvantage is that your site will have lower domain authority, making it harder to get high rankings.
A recent study conducted by Moz showed that subdomains negatively affect SEO, primarily because subdomain keywords are not assigned to the main domain. While this may not sound like a big deal, it does impact a website’s ability to rank well in search engines. To make things even worse, it’s recommended to avoid using subdomains altogether and place all of your content in the main domain. Regardless of the SEO benefits, there’s a debate about whether subdomains are bad or good for SEO.
If you’re using subdomains, you’ll probably want to reconsider this practice:
Moz says that subdomains can hurt SEO, but there are times when you should use them. But remember, they can also benefit your site in other ways. Some websites are poorly designed, have a high bounce rate, and have low conversion rates. While the benefits are unclear, it’s important to think carefully about your goals before deciding whether or not to use subdomains.
For instance, subdomains are better for websites with completely different themes, such as blogs. You should use a subdomain for thin content, such as an article or a list of FAQs. A subdomain allows you to put keywords in the URL that are not found on the primary site. You can also benefit from a blog for inbound marketing, but you need to know how to integrate it into your site.
A subdomain will not or will help your SEO.
Although it is an extension of the main domain, it won’t be treated as a separate entity by Google. This means that if you’re using a subdomain for an article, you can add the keywords you want to use in the URL. But if you’re using it to post an article on a blog, you should keep it separate from the rest of your site.
A subdomain can help your SEO. A subdomain is an extension of your main domain. The two are considered separate entities, and links between them are external. Similarly, a link from one to another will not be considered internal. If it’s a good practice, it can boost your site’s SEO. A popular subdomain can increase traffic to your website, which can also help you rank for other things.
The use of subdomains is often beneficial for smaller websites.
As with any other SEO strategy, it’s important to keep up with the latest best practices and take advantage of opportunities to improve your site. You can use a free guide to help you make the necessary changes and improve your site’s performance. It contains a link audit toolkit to help you determine which pages need improvement and how to promote them.
Using subdomains is beneficial for some businesses.
Having several websites can help your website rank well, which can help your business get more exposure in search results. However, it’s essential to choose your subdomain carefully. Some of the advantages of subdomains are making your site easier to navigate. A corresponding decrease in bounce rate means that you’re not making your website more searchable.
Subdomains are great for some businesses, but many others find it a drag. If you don’t have a lot of organic traffic, you might not want to use subdomains, but if they are useful for your business, they will improve their SEO. For example, you could set up an e-commerce store or create a detailed resource for your best-selling services. If your website focuses on a single brand, subdomains will not help your overall SEO.