How Many Keywords Should You Focus on Per Page of Your Website?

How Many Keywords Should You Focus on Per Page of Your Website?

In a world where SEO is like navigating a labyrinth of algorithms and user intent. But wait, how many keywords should you focus on per page of your website to truly conquer the realm of search engines? Whether you’re a content creator, an e-commerce guru, or a blogger with dreams of reaching the top search results, this guide will provide you with the compass to navigate through the jungle of keywords!


How Many Keywords Per Page?

How Many Keywords Should You Focus on Per Page of Your Website?
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Keywords: The Heartbeat of SEO

Before we delve into the “how many,” let’s bask in the glory of keywords! They’re like the secret ingredients that make your content dance in the spotlight of search engine results. Now, here’s the million-dollar question:

How Many Keywords Should You Focus on Per Page?

1. Target one main keyword per page
How Many Keywords Should You Focus on Per Page of Your Website?
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If you’re an online marketer looking to get your website noticed, there are some things to know about keyword research. For starters, there\’s no one size fits. The trick is to find out what your target audience is searching for and tailor your content to those keywords. These keywords can be locations, names, or trends even – an example: digital marketing agency in London Ontario, or even social media marketing in Ontario. These 2 can be set as examples of what keywords are.

One of the best ways to do this is to use a keyword research tool to find out what people are typing into search engines. It’s a good idea to also look at your competitor’s websites and see what keywords they’re using. This will give you a broader perspective on what works and what doesn’t.

Another way to improve your rankings is to create a content strategy centered around a primary theme. As per our example from earlier, if you’re offering your services as a digital marketing agency in London Ontario, or social media marketing in Ontario, then your page should be centered around the topic. You could also link to related pages on your site.

2. Optimize content for LSI

If you want to increase your website’s SEO rankings, LSI keywords are a great way to go. They are search terms that are related to your main keyword. This helps Google understand what your content is about and gives it more context. Using LSI can help boost your content’s search engine rank, increase your website’s traffic, and improve your user experience.

One of the biggest challenges in improving your website’s SEO is choosing the right keywords. Often, websites choose keywords that are too generic and therefore are not relevant to their target audience. LSI can provide the perfect solution. These keywords are often more semantically meaningful and therefore perform better than generic keywords.

3. Avoid keyword cannibalization
How Many Keywords Should You Focus on Per Page of Your Website?
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Keyword cannibalization is a condition in which a page with low authority is being used to rank multiple other pages for the same keyword. This can affect a website’s ranking, conversion rate, and overall success. To avoid keyword cannibalization, you should first identify the keywords you are targeting. A keyword research tool can help you gather comprehensive data. You can also use a rank tracker to find out the keywords that are attracting the most traffic.

Once you have found the keywords you want to focus on, you should map out your content. By combining similar topics and creating separate pages for them, you can create a unified, strong presence in SERPs.

Creating a strong landing page for each keyword is one way to fix keyword cannibalization. Another option is to create a dedicated Pay Per Click landing page. These are pages that focus on one particular topic and can often be used as a replacement for mini blog posts.

Searcher Intent: The North Star of Keywords

  1. Understand Your Audience: Know thy audience and the keywords shall follow! Get into the minds of your readers – what are they searching for? Tailor your keywords to match their intent.
  2. Variety is the Spice of Keywords: Don’t put all your keyword eggs in one basket! Mix and match variations and synonyms to capture different angles of your topic.


Strategies for Keyword Bliss

How Many Keywords Should You Focus on Per Page of Your Website?
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1. Keyword Mapping: Your SEO Treasure Map

  • One Keyword, One Page: Assign one primary keyword to each page. This prevents keyword confusion and helps Google understand the unique focus of each page.
  • Mind the Density: Aim for a keyword density of 1-2%. This means your keyword should appear naturally about 1-2 times for every 100 words of content.

2. User-Centric Content Creation

  • Create Valuable Content: Focus on creating valuable content that speaks to your audience’s needs. When your content resonates, you’re already ahead in the keyword game!
  • Keyword Placement: Place your keywords naturally in your content, including in titles, headings, and the first paragraph. Don’t force them – let them flow like a conversation.

3. Watch Your Competition

  • Keyword Spyglass: Peek at your competition’s keyword strategy! Tools like SEMrush and Ahrefs can help you identify which keywords are driving traffic to their pages.
  • Find Your Niche: Identify keywords that your competitors might not be targeting heavily. This could give you an edge in less crowded areas of search.



Remember, it’s not about overwhelming your content with keywords; it’s about understanding your audience’s intent and crafting valuable, user-centric content. There are only so many keywords that you should focus on per page via the website, those numbers can and will vary too depending on what you’ll be focusing on

But wait, there’s more! If you’re ready to take your digital presence to legendary heights, our team at is here to help. From keyword optimization to content strategy, we’ve got your back. Click here to schedule a consultation and embark on a journey to SEO excellence!

Frequently Asked Questions

While there’s no one-size-fits-all answer, aiming for 1-2 primary keywords and 2-4 long-tail keywords is generally a good practice. It ensures you maintain a natural flow while catering to different search queries.

It’s better to focus on a few well-researched keywords per page rather than stuffing it with numerous keywords. Quality over quantity is key for both user experience and search engine optimization.

Long-tail keywords are often more effective because they target specific search queries and typically have less competition. They also tend to attract users closer to making a decision, improving your conversion chances.

It’s possible, but it’s important to ensure that the content on each page is unique and valuable. If multiple pages target the same keyword, make sure they offer different perspectives or angles to avoid duplicate content issues.

No, that’s not necessary and could harm your content’s readability. Instead, focus on naturally incorporating keywords in titles, headings, and early paragraphs. The goal is to make the content flow naturally and be useful to readers.

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