You may be curious as to how many keywords should you focus on per page of your website. Well, there are a few things you should know to help you answer this question.
1. Target one main keyword per page
If you’re an online marketer looking to get your website noticed, there are some things to know about keyword research. For starters, there’s no one size fits. The trick is to find out what your target audience is searching for and tailor your content to those keywords. These keywords can be locations, names, or trends even – an example: digital marketing agency in London Ontario, or even social media marketing in Ontario. These 2 can be set as examples of what keywords are.
One of the best ways to do this is to use a keyword research tool to find out what people are typing into search engines. It’s a good idea to also look at your competitor’s websites and see what keywords they’re using. This will give you a broader perspective on what works and what doesn’t.
Another way to improve your rankings is to create a content strategy centered around a primary theme. As per our example from earlier, if you’re offering your services as a digital marketing agency in London Ontario or social media marketing in Ontario, then your page should be centered around the topic. You could also link to related pages on your site.
2. Optimize content for LSI
If you want to increase your website’s SEO rankings, LSI keywords are a great way to go. They are search terms that are related to your main keyword. This helps Google understand what your content is about, and gives it more context. Using LSI can help boost your content’s search engine rank, increase your website’s traffic, and improve your user experience.
One of the biggest challenges in improving your website’s SEO is choosing the right keywords. Often, websites choose keywords that are too generic and therefore are not relevant to their target audience. LSI can provide the perfect solution. These keywords are often more semantically meaningful and therefore perform better than generic keywords.
3. Avoid keyword cannibalization
Keyword cannibalization is a condition in which a page with low authority is being used to rank multiple other pages for the same keyword. This can affect a website’s ranking, conversion rate, and overall success. To avoid keyword cannibalization, you should first identify the keywords you are targeting. A keyword research tool can help you gather comprehensive data. You can also use a rank tracker to find out the keywords that are attracting the most traffic.
Once you have found the keywords you want to focus on, you should map out your content. By combining similar topics and creating separate pages for them, you can create a unified, strong presence in SERPs.
Creating a strong landing page for each keyword is one way to fix keyword cannibalization. Another option is to create a dedicated Pay Per Click landing page. These are pages that focus on one particular topic and can often be used as a replacement for mini blog posts.
There are only so many keywords that you should focus on per page via the website, those numbers can and will vary too depending on what you’ll be focusing on. With these in mind, you can head on over to Digital Specialist Co. for a free consultation on anything digital marketing related.
