As of November 2020, Apple Maps had an estimate of 43.7 million monthly users, according to ComScore research. Apple Maps is an in-built search, maps, and navigation application on Apple devices. Getting your business listed on Apple Maps can have a positive impact on your online visibility and boost local SEO rankings.
As Apple products are constantly evolving, Apple Maps is also getting new features like Business Chat (still in beta). With these tools, it will be easier for you to connect with your customers and provide them with high-quality service.
How to Get Your Business on Apple Maps
1. Claim Your Business
Getting your business on Apple Maps is simple. Simply go to the Apple Maps Connect page and sign in with your Apple ID. When prompted, enter your business name, phone number, and category. Then, click the blue “Verify” button.
After you’ve entered the information, Apple will call your business phone number to verify your identity. Once you’ve confirmed the number works, they will give you a verification code. Once verified, you’ll receive a confirmation email from Apple Maps and your business will be listed on their platform. However, it may take a few days to see results.
2. Update Your Business Information
Using the new Apple Places on Maps (formerly called Apple Maps Connect), you can update and claim your business information. This new portal syncs across Apple apps and services, including Safari, Siri, Spotlight, Wallet and Maps.
This is a good opportunity to add your company’s logo, photos and more to your business profile. Plus, you can customize the information that appears in the “Good to Know” section.
3. Optimize Your Business Information
Getting your business on Apple Maps is a great way to put your business in front of the 23.3 million people who use the app each month, which can help you gain new customers. However, it’s important to optimize your business information before you get started.
In order to optimize your business information, you must make sure that the details you provide are accurate and up-to-date. This includes adding your hours of operation, website URLs, and photos. You should also include the right categories and keywords in your Apple Maps Business Listing. This will ensure that your business appears in relevant search results.
Finally, it’s a good idea to add your company’s website and social media accounts as well. This will allow potential customers to easily find your business on Apple Maps and get in touch with you via email or phone.
4. Get Reviews
Apple Maps is one of the most popular navigation apps on the market and millions of ardent iPhone and iPad users rely on it to get around town. If your business is not listed on this app, you are missing out on a massive opportunity to engage with potential customers.
As with other review platforms, customers can give a thumbs up or down rating to businesses and points of interest. In addition, they can leave a photo and description. However, this is a new take on reviews and it hasn’t been fully tested yet. It is possible that this could lead to contentious or libelous reviews that are difficult for Apple to remove.
The Advantages of Apple Maps
While Apple Maps started off with a lot of issues, it’s finally been updated with some pretty cool features. Like proactive location suggestions and public transit information, to name just a few.
However, there are still some areas where it’s not up to scratch. Let’s take a look at the ups and downs of Apple Maps to see how it can compete with Google Maps.
Apple Maps is free and works with iOS, MacOS, Apple Watches, and other devices in the Apple ecosystem. It’s not available for Android, Windows, or other non-Apple devices.
Apple Maps has a lot of great features, including offline maps, real-time traffic updates, Look Around (advanced 3D landmarks and buildings), Flyover mode, and Siri integration. It also uses less data than Google Maps, making it more useful if you’re on a limited data plan.
Apple Maps is a useful application that can be used to plan outings or to find a restaurant. It has a user-friendly interface and is simple to navigate.
If you’re a business owner, it’s a good idea to list your location in Apple Maps. This can help you attract a wider audience and increase customer engagement.
Adding Your Business to Apple Maps For Local SEO
If you’re a business owner, adding your business to Apple Maps is an important part of Local SEO. 77% of smartphone users utilize navigation apps, so you want to make sure your business is visible on the platform.
Fortunately, Apple makes it easy to add your business to its maps app using the Apple Maps Connect portal. All you need is an Apple ID and access to your business’s website.
Can I Edit My Apple Maps Business Listing?
You can edit basic business information such as company name, address, phone number, business type, business hours, website URL, and social media URL.
How Do I Change My Business Listing on Apple Maps?
How to Modify an Entry:
- Click the location icon.
- Tap the three-dot menu to the right of the location name.
- Scroll down to report a problem at the bottom and click on it.
- Then change details such as location and click Submit.
Apple Maps is the default mapping application on iOS, macOS, and watchOS devices. It provides turn-by-turn directions, estimated arrival times, and public transit options.
While the app initially drew criticism from users and reviewers for incorrect directions, sparse data about public transportation, and other errors, Apple has since made improvements to Maps.
1. Add Photos: You can add GPS information to photos, so they will appear on the map with their locations. You can also tap a photo’s pin on the map to see a thumbnail preview of the photo at that location. Tapping Delete will prompt you to confirm the deletion, or you can tap No to go back.
2. Add Reviews: One of the key factors that Google takes into account when deciding how to rank your business in local search results is your online reviews. The quality and number of these reviews can make or break your ranking. When you visit a place that’s reviewed, you’ll see a star rating and details about the experience. You can also write a review and include pictures.
If you’re a business owner, you can encourage your customers to leave a review on Google Maps by offering discounts or other incentives for doing so. This will help your online presence grow and increase the number of reviews you receive.
While there are various methods to get your business up on Apple Maps as well as optimize them, these are some of the most efficient ways to do so. For more ways to leverage Apple Maps, head on over to digitalspecialist.co to avail your free consultation.
Frequently Asked Questions
To add your business to Apple Maps, you need to go through the Apple Maps Connect platform. First, ensure you have an Apple ID, as you’ll need it to log in. Then, visit the Apple Maps Connect website and sign in with your Apple ID. Follow the instructions to verify your business, add details like the name, address, contact information, category, and hours of operation. Once submitted, Apple will review the information before listing your business on Apple Maps.
The time it takes for your business to appear on Apple Maps varies. Typically, it can take a few days to several weeks for Apple to review and approve the submission. The process may be faster for well-known businesses, while smaller or lesser-known businesses might take longer.
Yes, you can manage multiple business locations on Apple Maps through the same Apple ID account. Apple Maps Connect allows you to add, edit, and manage various business listings all from one central account, making it convenient for businesses with multiple locations.
Yes, Apple has specific guidelines for business listings to ensure accuracy and quality on their platform. Some key requirements include providing accurate and up-to-date information, avoiding duplicate listings, and ensuring the business information adheres to Apple’s content policies. Additionally, your business must have a physical location to be eligible for inclusion on Apple Maps.
Yes, Apple offers the option to enhance your business listing on Apple Maps with extra information. You can add details such as website links, photos, a description of your business, and even a phone number for customers to contact you directly. Providing additional information can help make your business stand out and provide a better experience for users on Apple Maps.