How to improve search results on google? The goal of your website is to generate traffic to it, so you need to find a way to improve the search results for your website on Google. You can achieve this by incorporating several things, such as internal links, wildcard asterisks, structured data, and social marketing in London and Ontario. 

how to improve search results on google

Structured Data

If you want to boost your SEO efforts, consider structured data. Not only will it make your content easier for search engines to digest, but it can also enhance your search results.

The right markup can increase your page’s CTR, translating into higher rankings. In addition to helping your site stand out in the SERPS, it can greatly improve the user experience.

For example, a how-to feature can show users the steps to accomplish a task, such as buying a car. A how-to feature can include images, text, and videos. While the individual steps of the task are not linkable, the entire list is.

Search engines use this information to show searchers the best possible results. They may display a carousel of images, a list of ratings, or a list of product features, such as pricing and availability. These are known as rich results.


Internal Links

Regarding improving search results on Google, it’s essential to have a solid internal linking strategy. It will not only boost your page rank, but it will also help you improve your user experience in Ontario digital service. 

Internal links are hyperlinks from one page on your website to another. These links pass information, such as anchor text and PageRank, to the destination page.


Blog Post

One of the best uses of internal links is to link to a related blog post. Adding an appropriate anchor text can help Google understand that the target page is relevant.

Another good idea is to use long-form content. A longer piece of content will allow users to spend more time on your site. It will also encourage them to stick around.

Linking from one high authority page to another is a great way to improve your rankings. However, it can be challenging to figure out which of your pages are the most relevant.


Wildcard Asterisk

If you want to make your search results on Google more relevant, you need to know how to use the wildcard asterisk. Using the asterisk on your query allows you to include more keywords, increasing your chances of getting the best search results.

You can use either a single or multiple-word wildcard on your query. The most popular option is the asterisk (*) symbol; This character can stand in for any number of characters.

Another type of wildcard is the underscore symbol. You can use it to find variant spellings of the keyword. In this case, it can yield words like “Stevenson” or “T?m”.

You can also use the tilde symbol to find similar keyword spellings. It is also called the escape wildcard.


Updating Older Content

Consider updating your website if you have older content. Not only will this make it more useful to your users, but it will also improve its search engine optimization. Using the right technique will result in a higher return on investment, especially in social media marketing Ontario. 

The first step to updating your old content is to assess the quality of the article. The best way to do this is to check the keywords used and the analytics of the article. Check the content to ensure that it still answers your readers’ questions.

You should restructure the post. You should update the URL, and you should also make the title more SEO-friendly. It would be best if you also reshared the article across your social channels. It will generate additional backlinks.


Excluding Words

If you’re looking for a way to narrow your search results, you can try using a few advanced search operators. These operators are symbols that let you narrow your search by excluding particular words or phrases.

Excluding words from search results on Google is a simple and effective way to make your search smarter. Not only can you use it to eliminate unwanted results, but it also helps to filter out irrelevant results.

The minus sign operator is an excellent way to exclude certain words and phrases from your search results. Adding a minus sign before a term in your query can save time by filtering out unnecessary results.

While this operator does not exclude the word itself, it does remove all web pages containing that term. As a result, it can significantly increase the speed of your search.

Digital is a digital marketing agency that can help you to improve your search results on Google. With us, you get an entire team with exemplary leadership and care for your project.