Online reputation management is crucial to any marketing strategy for doctors. You will need to make your online visibility better by investing in a reputation management platform. Social media is one of the most popular ways to hear patients’ voices. Social listening tools can monitor your online presence and identify trends, opportunities, and complaints. Here are five tips for online reputation management for physicians.
Primarily Digital Property
First, you’ll need a primarily digital property. This property should be central and contain robust analytics tools. A personal website is also necessary. It acts as your forum and allows you to communicate with your patients easily. Your website should include testimonials, accomplishments, and other information to help potential patients decide whether or not to hire you. Your website is the main point of contact for likely patients. It should convey professionalism and competence.
The first page of Google search results is now your business card, and prospective patients will not ignore it. To get the most visibility possible, push down any negative content. The bad press won’t go away, so it’s important to address it immediately. Doctors have taken aggressive measures to protect their reputation and prevent negative reviews from spreading. While press releases and press conferences will help temporarily, this strategy will not last. Your website needs to be regularly optimized and updated to stay relevant.
Set Up a Reputation Management Policy
Second, you’ll need to set up a reputation management policy. Your policy should address monitoring, responding, and prevention. Monitor your online presence to help you respond to negative reviews and manage conversations. Monitor your online presence with tools such as Google Alerts, Mention, and HootsuiteInsights. Respond promptly to positive reviews and take steps to correct any that are not.
Manage Your Social Media Profiles
Second, manage your social media profiles. Your practice should have a dedicated social media marketing person or a practice manager. Facebook is a very social place; you can learn about patients’ experiences through the comments and reviews you receive on your profile page. Moreover, Facebook is the highest-volume review site. Nearly half of its users have written reviews in the past year. It can give you a better idea of whether your reputation is in good hands or not.
Upload a Blog Post Regularly
Third, blog regularly. A blog is an effective tool for Online Reputation Management. It also offers the advantage of being available online all time. It allows doctors to communicate and share their knowledge and value with their clients. Regular physician blog updates are more likely to generate repeat business and new clients. By regularly updating your blog, Google will rank your practice higher in search results.
Monitor Negative Reviews
Fourth, monitor negative reviews. Unlike traditional media, online reviews carry the most weight. While it’s not unusual for doctors to get negative reviews, keeping the online community positive is essential. It will be easier to drown out negative reviews using a doctor’s website for patient surveys. Your online reputation management efforts will reflect the quality of your care.
Vitals is another social media platform to keep an eye on. Unlike KGR, Vitals will appear on the first page of Google searches. Positive reviews will improve your ranking, while negative ones will lower it. You can measure your physician’s performance by viewing their profile analytics and responding to reviews publicly. You can also post photos and other information on your profile. Another feature of Vitals is advertising. Some large hospital groups buy ads on the site, which can confuse patients and put your medical practice at a disadvantage.