Each school has a mission. However, while private schools are primarily focused on education, Catholic schools have a higher goal.
Catholic education has been the best way for the Church to bring people into the faith.
It is important to realize that marketing plans for Catholic schools are just as important as marketing plans for other schools and organizations.
How to increase enrollment in Catholic schools?
Strong marketing assets are essential for any school or organization to attract students and customers. Your website is your greatest asset.
When considering your catholic school, most families will first look at your website. Is your website communicating the messages you want? Are your website visitors interested in what you have to say? Do you encourage them to interact with you online?
Catholic school marketing in Digital Era
Do you want to know how to market your school? Are you looking to reach younger audiences? Digital channels are now being used by educational institutions to communicate their message to large audiences and to do so at a lower cost.
Email, web content, and social media are the most popular channels. It will be difficult to make use of these channels. There is great potential to increase revenue and reduce the cost per lead.
Promotion of educational apps
The market for educational apps is at an all-time high. Not only do you need to be present, but you also need to have an educational marketing strategy in place to stay ahead of your competition.
Educational marketing has brought many benefits to educational institutions around the world, thanks to it. The educational marketing plan is designed to accomplish the following:
- Identify strategies to attract students
- Better brand positioning
- Increase student satisfaction
- Increase student arrivals
Marketing plans for catholic schools
You have already defined the basics of educational marketing. You now need to understand which strategies are most effective for your institution. Pay attention!
Digital advertising within the marketing budget
When marketing educational services, digital advertising is an effective option.
Digital advertising allows for targeting based upon demographics and engagement patterns.
In the case of an announcement about a university admission exam, for example, the advertisements should be targeted to students just out of school or remarketing to users who have visited the college or institute’s website.
This strategy has been most beneficial to Google Ads. Google Ads is considered one of the most effective digital advertising alternatives.
Google allows people to find the right place for their problem, whether they are looking for information, comparing products, or purchasing them directly.
Optimize your website for mobile devices
It is no longer acceptable for educational institutions to ignore the importance of a mobile-friendly website. It should look good. Visitors should feel it is open to them and should load within three seconds.
Users must also be able to click on all navigation elements and links. Google has also developed AMP, a web component framework that allows for the creation of pages.
Google’s optimization test is the best way to determine if a website is optimized for mobile devices.
Create video content
HubSpot estimates that 78% of online video viewers watch videos online every week and 55% view online videos daily. Marketing specialists have spoken of the immense benefits of online videos in terms of return on investment. This figure is consistent with their opinion.
You can attract more users by creating interactive video content. This will allow you to guide them on difficult topics.
Educational content is one of the most popular types of video content on the internet. Educational marketers can quickly find great content to create. To share your product or service on YouTube, you just need to take an existing product and make it entertaining.
When creating content for a website, organic traffic should be your goal. This is especially true in education marketing.
Therefore, it is important to create content that is relevant and interesting for your target audience. Visitors to your site will want original content that adds value.
It is also important to consider the geographic area where the educational center is situated. This will allow for greater visibility through the description and the use of essential elements of SEO like H1, H2, meta description, and keywords. Also, it helps in the PPC campaign for catholic schools.
Newsletters can be used to inform your students about important events. Newsletters can be used to guarantee high-quality content to certain users by using attractive images and information to grab the attention of your community.
You can also measure the effectiveness of your email marketing efforts by looking at the statistics in real-time. This information will allow you to gain valuable insight into your audience and determine their impact.
Content marketing will enable you to approach content production in different interactive formats that will catch the attention of students, such as videos and articles. Each will be tailored to your audience.
This type of content will encourage users to enroll in courses and become students. This plan will help your institution to be a leader in your industry.
Are you ready to implement these marketing Strategies for your school? Contact us today for more guidance.