Contest Marketing
There are various blogs, websites, banner advertising, social media pages, and video clips that can divert your customers’ attention away from what you have to offer. It’s more difficult than ever to rise above the noise and generate quality leads that will translate into sales.
To better connect and communicate with customers, marketers are turning to an old standby : digital marketing through contests.
How Contest Marketing Can Increase Your Sales
It Helps to Improve Promotion
Promotional incentives are one of the most important advantages of contest marketing. According to a Buzz stream survey, 45 percent of respondents said they would unfollow brands on social media if they spend too much time advertising and talking about their items. Contests are a fun and engaging way for people to communicate with your brand without actively endorsing yourself. Contests will help you create a lot of user-generated content and word-of-mouth ads by encouraging your audience to advertise your brand for you.
Great Opportunity to Learn More About Your Customer Preference
When there is a chance to win a contest, people are more likely to share details and answer questions. Use this opportunity to do some user testing. You may gather essential information, including email addresses and other contact information, to meet consumers at a basic level. You may also ask questions about your target audience’s desires and habits, which will help you prepare your marketing and outreach strategy. Consumer data collected through competitions may also be used to improve a product or service offering. Consider competitions as a way not only to participate but also to learn from and about your audience.
Cheaper Marketing Costs
Contests have a lot of appeals when compared to other marketing strategies. For the expense of a single prize and a little of your team’s time, they will also increase brand awareness and value. That’s a small price to pay for a lot of high-quality brand recognition. At the same time, don’t expect every contest to be inexpensive. Remember to think how much
time, effort, and money you’ll need to commit to the contest itself regarding the study, execution, and promotion. Before you start, weigh the costs against the expected benefits.
Build Your Audience Base
Organizing a contest is an effective way to increase your fan and viewer base. Hubspot found that brands that contest marketing campaigns gain an average of 34% new fans per campaign. Creating a simple enter-to-win event that is easy to participate in will result in a substantial increase in social media followers, shares, and interaction. Aside from engagement, you’re also
gathering vital customer data to help you expand your customer base.
Increase Audience Engagement
A contest is usually different from the usual material that brands produce. It encourages customers to engage with your brand because they expect to have fun and maybe win
something valuable. Contests also enable and multiply user-generated content, improving customer loyalty and
making the brand more unforgettable to them and their networks.
How We Do It?
Event-Based Contests
Giveaways
Polls
Photo Competitions
Quiz or Trivia Contests
Strategize and Administer
There are various blogs, websites, banner advertising, social media pages, and video clips that can divert your customers’ attention away from what you have to offer. It’s more difficult than ever to rise above the noise and generate quality leads that will translate into sales.
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Ryan Arnfinson
25 Henry Lane Terrace
Toronto, Ontario
+1 (647) 979-2252
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