Cheaper Marketing Costs
Contests have a lot of appeals when compared to other marketing strategies. For the expense of a single prize and a little of your team’s time, they will also increase brand awareness and value. That’s a small price to pay for a lot of high-quality brand recognition. At the same time, don’t expect every contest to be inexpensive. Remember to think how much
time, effort, and money you’ll need to commit to the contest itself regarding the study, execution, and promotion. Before you start, weigh the costs against the expected benefits.