Does responding to reviews help your SEO efforts? The answer to that question depends on the nature of your business. For example, if you have a storefront, you might want to respond to reviews of products and services you sell.
Social media interactions with customers are more effective than responding to reviews. Avoid generic responses and send personalized messages that reflect your core values.
Responding to Feedback Will Help You Increase Your Local Ranking
According to Google, responding to reviews helps your local ranking. Doing so shows Google that you are interested in your customers’ feedback. Google points out that 90% of consumers check reviews before making a purchase. And 88% of consumers say they trust online reviews more than personal recommendations. It is because reviews are real experiences by actual customers. Potential customers will notice that you respond to reviews on social media.
It Creates Second Impression
According to one study, businesses that responded to Google reviews received 12% higher customer reviews than those that didn’t. Businesses can create a second impression by responding to customer reviews online. It is what Google will remember. Local SEO can be improved by responding to Google reviews. They will appear in the local pack results. It’s also important to note that this process can be time-consuming. However, it’s worth it to maximize your local SEO.
Understand Your Customers
Fortunately, customer reviews are a crucial part of SEO. These reviews enable companies to understand what their customers want and give them their information. Responding to reviews shows that a company values the opinions of customers. Your business can make a profit by responding to reviews. This audio guide is 8 minutes long and will help you understand how reviews can benefit your SEO efforts.
Responding to Negative Reviews
Reacting to negative reviews isn’t always easy. Negative reviews can not only make you look dishonest but can also boost your SEO efforts. Negative experiences can be a learning curve and make you more visible on search engines. You can respond to negative or positive reviews via social media, including keywords. It will boost your SEO efforts, but it will also allow you to win back disgruntled customers.
Negative experiences can be a learning curve and make you more visible on search engines. In addition, customers are more likely to recommend businesses that respond to reviews. It is because Google prefers credible businesses. Responding to negative reviews is also an excellent way to improve local SEO. Businesses can build trust with customers by engaging them and offering what they want. That’s an impressive return on your investment.
Acknowledge Your Customer’s Opinion
After receiving a review, follow up with it and thank the customer. Ensure the customer’s feedback and explain why your business must hear what they have to say. Even if the customer reviews are negative, it is essential to reply and acknowledge their opinion. And don’t forget to mention any good experiences that the customer may have had with the company.
Customers will leave reviews to give them a reason to do so. Responding to reviews can also drive traffic to a website. Customers can read these reviews on Google and then decide to visit a website based on the content. Google values genuine reviews and will not tolerate manipulation. Mass messages with requests for reviews are a poor look in Google’s eyes.
Related Article: How to Market Yourself As a Realtor Online