In the world of SEO, eCommerce websites face unique challenges and must be optimized differently. But proper planning can lead to significant traffic growth and other SEO benefits. You can hire a professional digital marketing agency to help you implement an effective eCommerce SEO strategy. This article will discuss some of the key aspects of eCommerce SEO planning.
Content marketing strategy
Ecommerce SEO is a huge task especially if you’ve already had a website populated with tons of products. It’ll take time, however, these solid strategies will speed up that process.
- Prioritize Pages: Which pages on your site get the most traffic? Start with them. In addition, if you desire to have people focus on a specific or flagship product, optimize for that product first.
- Create a Workflow: SEO requires you to meet lots of specific requirements. Choosing keywords, adding metadata, naming your images correctly, adding image alternate attributes, and incorporating related keywords all fall under this category.
- Check Out Your Competitors: SEO strategies for eCommerce sites Your eCommerce SEO strategy should be designed to outwit the competition. Look at your top competitors’ sites and briefly graze and check out their SEO efforts. Identify these ways to make yours better.
- Follow Through With CRO: Conversion rate optimization (CRO) must follow SEO.
Keyword research
One of the most important SEO strategies for eCommerce sites is content marketing. A good strategy will include engaging and informative content that is relevant to your target audience. The main goal of SEO is to attract and retain an audience, so creating content that answers customer questions and optimizes target keywords is essential. While content marketing can be difficult, here are some tips to make the process a little easier.
Use a keyword planner to find the most relevant keywords for your product and industry. The tool also shows you how competitive your keywords are. Try to select keywords with low competition and high search volume.
Conduct Competitor Research
If you don’t know where to start with on-site optimization for your eCommerce site, then your competitors can lead by example. Larger competitors, in particular, have probably already put in the legwork for optimizing their websites, and you can learn many of the secrets on their websites themselves. Keywords are the thing you need to focus on. Particularly, you’ll want to analyze the keywords on their home pages as well as their top product pages. Everything from their homepage SEO, website architecture, product pages, and designs – all can be considered before you reiterate them in your own way before incorporating those into your own eCommerce site.
Shallow site architecture
One of the most common mistakes made by website owners is to create an overly complex site architecture. Deep site architecture smothers the authority of referral links and backlinks. If you want your site to rank well, you should make it easy for crawlers to locate new content that is relevant to your customers. A well-optimized site architecture concentrates on link authority.
Ecommerce sites need to create a website architecture that makes them easier to scale. A good rule of thumb is to keep every page at least three clicks from the home page. This helps you achieve better SEO.
Product page optimization
Product page optimization involves utilizing specific keywords for a product. These keywords are also known as long-tail keywords, and they can help you rank for products that are not commonly searched for. Having a product page optimized for SEO is an important part of your overall SEO strategy. The right product page should include descriptions, images, and a FAQ section.
Using structured data markup can also be beneficial for SEO. This type of data is similar to HTML and organizes the content of a web page. Structured data is important for improving your ranking in search engines, and you can learn more about it by using a structured data markup helper. Lastly, it’s important to use strong calls-to-action (CTA) buttons on your product pages. This can help increase click-through rates, and it also helps the rankings of your site.
Responsive Designing
People do considerable shopping on mobile these days. Using a responsive design for your eCommerce website can not only lead to a better user experience but also improve search results. Build your eCommerce website with the mobile version in mind, everything else will come second.
Start with the page loading speed. The more responsive your website is, the better Google will rank you. To do this subtract as many unnecessary elements from your page as possible. For instance, a huge background image that’s mostly covered by a white body column might not be necessary. Similarly, remove any plugins or add-ons that don’t contribute to your eCommerce business’s bottom line. Reduce the size of your images by saving them as JPEGs to help your page load faster.
To find better ways to strategize for your eCommerce site get in touch with us over at Digital Specialist Co. for a free consultation.
