How to make a Google Business listing? The first step to creating a Google business listing is to verify the correct information about your business. Next, you will want to optimize your listing. You will want to add photos and information about your opening hours. Finally, you should ensure you have the right information about your NAP.
Verify your Business Listing
Once you set up a business listing with Google My Business, you must verify the listing. It helps to protect your listing against fraud. It also allows you to manage information about your business. You can make changes and respond to customer reviews.
To verify your business, you must fill out a form with all your details. Make sure you read the instructions closely and complete them as completely as possible.
When ready to begin the verification process, you must choose one of two methods. You can either receive a code by mail or call a representative at Google social marketing in London and Ontario.
The process depends on the type of business you have. For example, a service area business (SAB) may need to send a video or take a picture of its location and show proof of its management.
Manage your Opening Hours
Google My Business allows you to manage your opening hours and other pertinent information. You can add pictures, reviews, and other important details. However, you will need to sign in with your Google account for social marketing in London and Ontario.
You can also add special hours. These can be useful if your business is open for a few days or has a seasonal business. But remember that these hours don’t show up in the SERP.
For example, if your business has two different times for closing, you can create two entries for each. It is a more elaborate version of the direct edit feature, but you will still need to go through the same steps.
The Google, My Business website allows you to set regular, closed, and holiday hours. There is also a section to add accessibility attributes, such as wheelchair access.
Add Photos
When it comes to Google business listing, you can include images and videos as long as you follow the right rules. It is not only helpful for your ranking but also for visibility. The more relevant pictures you have on your business profile, the better.
You can upload photos to your Google Business Profile using the Google Business Profile Manager. The process is surprisingly simple. To add photos, click on “photos” in the left menu. Alternatively, you can upload new pictures using the “Upload Photos” button at the bottom of the page.
Google recommends that you upload images with a minimum resolution of 720 px. Besides a polished look, this also provides the best display for most devices.
Aside from showing your business, you can also show off your products. Photos of your products are one of the easiest ways to make your customers aware of the latest and greatest from your line of goods.
Manage your NAP Info
You must ensure your NAP is correct when making a Google business listing. Having the same NAP across the web can help customers find you and your business. The best way to do this is to keep your name, address, and phone number consistent on all platforms, including your website, social media, online directories, and social media marketing in Ontario.
While you should maintain a high level of NAP consistency, you also want to avoid claiming and reporting multiple locations. It can create inconsistencies and can even lead to lower rankings.
Having a separate page for each location is a good idea if you have more than one location. You can add your business NAP to the footer of each location’s page.
Optimize your Listing
Optimizing your Google Business Listing is an effective way to increase visibility and drive traffic to your business. You can also gain valuable insights to better your business’s strategies.
Optimizing your Google Business Listing includes several steps, and it is essential to follow the guidelines. It will help you make the most of your listing and boost your rankings through digital marketing in Ontario.
First and foremost, you must ensure that you have the right information on your listing. The name of your business and the address should be consistent. Also, your GMB name must be on your social media profiles and other marketing materials. If you use different names, you risk having your listing suspended.
Including relevant keywords in your description and other related fields would also be helpful. Then, you can leverage this information by placing it in your content, such as blog posts and emails.
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