When it comes to duplicate content, the question you must ask yourself is, how much duplicate content is acceptable? If you are in the process of building a new website, then it would be a good idea to know the answer. It will help you avoid wasting your time and effort. Also, you will be able to ensure that you will get the best possible results from your SEO efforts through digital marketing in Ontario.

how much duplicate content is acceptable


On-site vs. Off-site Duplicate Content

Duplicate content is any content viewed multiple times at different locations. Some of these sites may have been created accidentally, while others may be malicious. Regardless of the type of duplicate content, it can be a real problem for search engines and your website.

Typically, the best way to deal with duplicate content is to consolidate it, which involves placing the pages you want to remove on a single URL. It also serves to consolidate ranking signals towards one page. But this is only sometimes an option. Sometimes it’s necessary to keep a site’s content centralized, such as when there are external links to the page.

In many cases, duplicate content is simply a technical mistake that can be prevented. However, it can also be caused by copying text from other websites. If you need to check if you’re dealing with duplicate content, you can perform a free online check to see whether or not you are.


Session IDs

Aside from the requisite onsite and offsite maintenance, there’s much to consider when optimizing your eCommerce store for maximum yumminess. Among other things, this involves using session IDs and a slew of other acronyms. Using the best ones to create a seamless customer experience can mean the difference between a repeat customer and a sour case. Hence, it’s imperative to understand what your visitors expect and what they are nefariously looking for before they get there. Luckily, many resources are available to help you get started. From the sexiest URLs to the sexiest cookies, you’ll find the eCommerce magic that suits you. Lastly, remember the most crucial aspect of all: customer service.


Meta Descriptions

The meta description tag is a valuable part of any SEO strategy. Ideally, the meta description tag should include essential information and compel the user to click through social marketing in London and Ontario.

Remember to include the keyword you want to rank for when writing a meta description. It is an effective way to drive clicks and boost your page’s rank. It would be best if you also were sure to make your meta description actionable.

Using generic or plagiarized content in your meta description is not a good idea. Google has the right to rewrite your meta description if it does not consider it an adequate answer to the user’s query.

For example, you can use a statement summary of your blog post. However, this may come across as dull and unoriginal. Instead, choose concise language to effectively convey the essence of your content without running the risk of a huge character count.



Regarding search engine optimization, there are many considerations to bear in mind. One of the more obvious concerns involves duplicate content. It can be a significant problem on eCommerce sites wherein a visitor to your online store may be greeted by a dozen pages of identical product information. It’s a good idea to avoid such scenarios by ensuring you have a few solid SEO policies in place, such as a canonical URL for your pages and a few Google Analytics plugins to boot. Using a few savvy SEO strategies, you’ll find that keeping your business on top of the pack is not that hard. The most important thing to remember is to be consistent with your efforts.



A taxonomy is a way to group and classify content on your website. Content Management Systems often use it. However, it can also be a source of duplicate content. The main reason duplicate content is bad is that it can hurt your search engine rankings. Besides, it can cause a poor user experience.

Google will give your users the most relevant and valuable results for their queries. If you have several pages with the same content, search engines will ignore them and show users a page with more appropriate information.

In addition to this, duplicate content will dilute your link equity. You can help to avoid this problem by canonicalizing your posts. It means creating a preferred URL for the main category.


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