Whether you’ve just launched a new website or been around for years, knowing how to promote a new website on social media is essential. In this article, you’ll learn tips to help you get your new site in front of your audience.

how to promote a new website on social media

Cross-Promote Your Website

Creating a cross-promotion campaign for your website is a powerful way to reach a wider audience and introduce your business to new followers. Developing a strategic alliance with another brand can help you increase sales and reach your goals.

Having a set objective list is crucial to succeeding with cross-promotion campaigns. The goals will determine the tasks needed to achieve the desired results. Choosing the right channels is also essential. It’s also vital to ensure the content you share is relevant to your target audience.

You can drive traffic to your website through blogs, guest blogging, social media platforms, referrals, and email campaigns. If you want to boost sales, you can use mobile apps or mobile websites. Creating webinars or podcasts can also help increase brand awareness.

If you want to increase your reach, you can also use paid advertising. Paid advertising requires ad copy and imagery, but it can be a great way to reach people who have already visited your website.


Collaborate with a Guest Blogger

Getting a guest blogger to promote a new website on social media can be an effective marketing strategy for several reasons. Using a guest blogger efficiently establishes yourself as a thought leader in your field while boosting your search engine rankings. Featuring a guest blog post can keep readers engaged and give your brand a fresh perspective.

While there are many benefits to guest blogging, you should only associate with guest bloggers who are respected in your industry. These bloggers should be in your niche and have a strong social media presence. In addition, they should have a few followers of their own.

Creating new content is one of the biggest challenges in the eCommerce growth era. Blogging allows you to create informative content that can help direct customers to your products. Blogging is not about selling yourself but rather offering helpful information.

The most effective way to get a guest blogger to promote a new site on social media is to create high-quality content relevant to the subject matter. It is especially true if you are working with a reputable marketer.


Create a Loyalty or Referral Program

Creating a loyalty or referral program for promoting your new website on social media is a great way to boost your website’s exposure. These programs can help you build a customer base and generate a lot of revenue.

Loyalty programs should be designed to meet your business needs and should be tested before launching. They should include emails, social media, newsletters, and a website. You should also include remarketing in the program. It can help you remind people about your offer and encourage them to take action.

Referral programs are also cost-effective ways to acquire new customers. They also encourage current customers to spread the word. It would be best if you offered incentives to encourage referrals. The rewards should appeal to your target audience and have a high value for the referrer. It would be best if you also changed the rewards periodically to give your audience new options.

Using referral management software would be best to keep your users engaged. These tools can send unique referral links, reminders, and welcome emails. They can also be integrated into your main menus, navigation bars, and social sharing widgets. They can also help you access huge lookalike audiences.


Create Image-Centric Posts

Whether promoting a new website or introducing a new product, image-centric posts are a great way to get people interested. These posts often include pictures and just a few words to grab attention. Creating these posts can be as simple as choosing a free stock photo and adjusting it to fit your message. If you’re more artistic, you can use a design platform such as Canva to make your posts stand out. It’s easy to download templates and fonts and can even create animated graphics.

Another great way to get your message out is through email. Millions of people still use email, so it’s a great way to reach out to people interested in your product or service. To ensure your message gets through, create a catchy subject line featuring new content and include a call to action. You can also use a banner to showcase your new product or service and ensure it’s impactful.


With the evolution of technology and social media every decade, naturally, there are newer and more revolutionary ways to promote a new website on social media, and to find out these things you can head on over to Digital Specialist Co. for a free consultation.