One of the most important things to know about SEO is the importance of negative keywords. There are many negative keywords, but you must understand how they can affect your site’s rankings. By understanding these different keywords, you will better understand how to use them to get the most out of your content.
Exact Match
Exact-match negative keywords can be useful for targeting a particular audience. They can prevent ads from appearing in searches that are less relevant or unprofitable. It can help reduce your cost per conversion (CPA) and increase your conversion rates through a digital marketing agency in London Ontario.
Google AdWords allows advertisers to add multiple negative keywords. However, it is essential to remember that exact-match negative keywords differ from other negatives. For example, you can use a negative phrase match to block searches that contain broken or missing words, including extra characters. You can also add broad negative terms such as “Free” in Ontario digital service.
While these keywords may work well for specific searches, they can still harm your campaign. As Google Ads has made updates in recent years, the likelihood of an exact match triggering your ad has decreased. You can avoid wasting your ad budget by removing negatives that do not have a good chance of triggering your ad.
Phrase Match
Phrase match is an ad-matching method showing ads when a keyword is searched. It is not an exact match and is more flexible than a broad one. It gives advertisers more flexibility and control over how their keywords match.
It also lets them narrow down the searches their ad will show. Phrase match has been known to bring a lot of traffic. However, it will reduce the click-through rate. Also, the cost of ad acquisition can be high. In this case, it is crucial to find a good balance.
For instance, you can use the phrase match if you’re trying to market your fitness center. You could target “workout plans” and “daily workouts.” That means you’ll only show your ad to those looking for workout plans. Your ad won’t appear to people searching for “Crossfit shoes” or “shoes for running.”
Using this method, you can also eliminate any irrelevant keywords. For example, you could not show your ad if someone was searching for an iPhone case.
Broad Match
You can use negative keywords to block these ad opportunities when you need to avoid paying for ads that appear for specific searches. They are effective at narrowing down your potential audience and increasing your ROI. However, they can be tricky to use. You need to know how to write a negative keyword list and what to exclude.
Fortunately, there is a quick and easy way to identify negative keywords. Google’s search query report analysis can help you find them. Similarly, a manual search can also reveal them.
Making a generic negative keyword list is the best practice to apply to every campaign. For example, if your keyword is “dog grooming services,” you can include the terms “dog,” “shearing,” and “showers” in your negative keyword list.
A broad match negative keyword can prevent ads from showing on all searches, even those irrelevant to your business. It also brings a lot of clicks to your landing page, but the conversion rate can be low. That’s why it’s essential to choose the correct match type.
Multi-campaign Keyword List
Negative keywords are a great way to reduce advertising costs, improve traffic, and boost conversion rates. They also help you avoid wasted clicks and increase your bottom line. However, it’s important to use negative keywords carefully. You’ll need to know how to make a negative keyword list.
You’ll need to add one word per line to your negative keyword list, and you can choose either a phrase match or an exact match. Phrase match will only match your keyword to related terms, while the exact match will only match your keyword to a word in the same order.
The best way to add negative keywords to your campaign is to use a tool like Google Keyword Planner. It’s designed to help you find keywords worth bidding on, but you can also use it to identify keywords that aren’t performing.
Another way to keep track of your keywords’ performance is with a search Term Report Analysis tool. You’ll find your keywords’ actual search terms and new and irrelevant searches in marketing agency London Ontario.
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