What percentage of companies use social media to promote their brands? According to research, 44% of local businesses rely on social media to promote their brand. 77.6% of small businesses utilize this platform to market their business. And Facebook is the most popular. More importantly, 68% of U.S. adults use Facebook. This type of marketing is gaining popularity among marketers. Visual content is four times more likely to be shared on social media, and marketers recognize this. And in a survey conducted by PWC, 43% of consumers said they would expect a company to provide support through social media.
What percentage of companies use social media?
The study commissioned by SCORE, the nation’s largest network of volunteer business mentors, found that 84% of small businesses and 74% of large enterprises utilize social media for external purposes. Eighty-seven percent of small companies and 78 percent of large companies use it for marketing and image purposes. More than half of these companies engage in conversations on these platforms to ask customers questions and solicit feedback about their products and services. Another 55% of large enterprises use it to recruit new employees.
In addition to marketing and branding, social media is also used internally. In the E.U., 45 % of enterprises report using social media to develop their brand image and market their products. This number is up by 23 percentage points from 2013. And twenty-nine percent of companies use it for internal communications. The use of these platforms for internal communications is increasing in small enterprises, too. However, the use of these tools is still under investigation.
While it is unclear which type of social media is the most useful for companies, these sites are becoming increasingly important. Approximately half of the small and large enterprises in the E.U. use social media for internal communication. At least 500 employees use social media to interact with customers and business partners. And nearly a fifth of large enterprises say they use social media to recruit employees. And while these numbers may seem low, it’s still an impressive statistic.
In the U.S., small and large enterprises use social media for internal purposes.
More than half of large enterprises use social media to create an image or market their products. In addition, nearly one-third of small enterprises say they use social media to communicate with employees. And while many companies are hesitant to engage in this kind of communication, they should be aware of the benefits. If business owner doesn’t use social media, they can quickly lose customers.
Both large and small enterprises are now using social media for internal communication. Large enterprises use social media more than half the time for internal communication. Smaller enterprises only use it for outside purposes. The survey results also show that both types of enterprises are using social media for external purposes. Overall, 85 percent of small firms are using it for external purposes. Those in large corporations are using it to market their products.
Large companies mostly use social media for external communications, but smaller businesses use it internally. Small businesses use social media for internal communications at 85%. In comparison, 25 % of small firms use it for recruitment. It is no longer surprising that social media has become essential for small and large enterprises. It is used for various purposes, including brand building and employee communication. It is a necessary aspect for businesses to focus on.
The use of social media is growing at a rapid pace in the United States. Currently, 77% of U.S. small businesses use it for internal purposes. Moreover, social media is changing how entrepreneurs conduct business. More than a third of U.S. adults use at least one of the three major social networking sites. As of last year, more than half of the surveyed companies use social media for external and internal communication.