Ever wondered just how many words would suffice in order to qualify as a blog post in the SEO aspect? As many words as possible would be nice right? 2,000? Maybe 4,000 even? As many words as one could write in a blog is generally the right idea here, however, you should avoid the temptation to add extra words just to reach a certain word count. Rather, the ideal blog post length depends on the topic and user search intent.

Averages Should Be 2,100-2,400 Words

It is often said that an SEO blog post should be between 2,100 and 2,400 words long. This length is usually suitable for most niches. The length should impress your readers while maintaining the readability of your content. However, there is no single set ideal blog post length. The ideal blog post length is dependent on the topic and industry of the post. Some industries will need a longer article than others, and the word count for different types of posts will vary.

Whether your post is longer or shorter, it is important to ensure that it is relevant to the search intent of your visitors. Also, make sure that it is optimized for Google searches. To do this, you can conduct a simple Google search to analyze your content. You can check the word count and length of your article by using a phrase related to your topic.

Analyzing Your Potential Competitor’s SEO Content

Another method to optimize blog length is to analyze your competitors’ SEO content. Check out the top 10 search results for a particular keyword. These sites have the most relevant content, so try to follow their example. Make sure to write quality content and present it in a unique way. However, remember that length is not a guarantee of success. The more detailed and in-depth the content, the better your chances are of ranking high in search engines like Google. Google respects experts and knows the value of a long-form post.

Statistics Don’t Lie

Statistics offer a pretty good starting point, keep in mind that there are times when they can be manipulated. Studies examining hundreds, even thousands, of pages of content are probably not examining which of the contents are actually good, which is bad, and which is mediocre. It’s analyzing article length and how that may affect how good or bad that content ends up being based on simple practicality. While it’s true that shorter content is easier and faster for people to read; I’m not here to dispute that. However, that one word does not satisfy the question/query that users are looking for. Google firmly claims that word count is not a ranking factor. As an example, blog posts with 1,000 words are not automatically ranked higher than blog posts with only 500 words.


So what does this tell us exactly? Yes, word count does not guarantee more traffic to your blog posts, however, that aspect is essential to engage readers to further read them. Remember; Quality over quantity.

For more ways to efficiently create blog posts, reach out to our team at Digital Specialist Co. for a free consultation and more assistance with your digital content.