If you are trying to get work as a photographer, you should use SEO keywords to attract potential clients. When looking for SEO keywords, you must consider the type of industry you are in, your location, and your target audience to further increase your chances to land a contract. Once you have thought about these things, you should then write down a list of keywords to use in your SEO strategy. It is recommended that you aim to include 10 to 15 keywords.

Google search volume

As a photographer, the first thing you need to do is figure out how to increase your Google search volume. The higher the search volume, the more traffic you get on your photos. Usage of keywords related to your photos will help you achieve this goal. The goal is to get your site listed in the top three positions for relevant keywords. This is because the first three positions receive over 75% of all click-throughs.

To do this, you should develop a list of relevant keywords. Think about the types of photos you take, the locations you serve, and what kinds of people you hope to reach. Then, create a keyword strategy for those terms.

Long-tail keywords

A photographer can find success online by focusing on SEO long-tail keywords. In addition to a specific genre of photography, a photographer can target keywords related to their geographic area. For example, a photographer who lives in a small town may want to target local people looking for photos in that area. If this is the case, the photographer can write blogs and create web pages about their photos using their target keywords. Alternatively, they can run ads on their target keywords. The photographer can also target keywords that have very little competition but still get 170 visitors per month.

Using the right long-tail keywords can also help improve your conversion rate. By focusing on your niche and audience, you can easily determine which keywords bring in more traffic. This way, you can write content that is engaging and memorable to your target audience.

Quality of website content

One of the most overlooked SEO factors for photographers is the quality of their content. This is something many website owners neglect. They don’t include relevant content on key pages like the ‘About’ page. Even the ‘Homepage’ should have text describing the photographer’s work.

Developing your SEO strategy is a good idea if you want to attract new clients. You should remember to write good content that is relevant to your target market. Quality content drives traffic, sales, and leads. You should start by optimizing your website for local search. Make sure your website is listed in Google My Business as well. It’s the easiest way for users to find local businesses, and local SEO is essential for your business.

Linking out to relevant content

One of the best SEO keywords for photographers is to link out to relevant content on other sites. For example, if you write an article about wedding photography, you can link to other articles and posts about wedding photography. This will help the search engines understand what the post is about, and it will also show that you have high-quality content.

Using relevant content on other sites can boost your ranking in Google. Creating links to other websites can also help your website be indexed by search engine bots. More indexing means more visibility in search results.


To learn more optimal ways to research SEO keywords and rankings for photography, our team over at Digital Specialist Co. for free consultation since we offer services that cater to digital making, and editing, content.