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If you run a paving company, online marketing for paving contractors can be a great way to attract new customers. There are several options you can use, from newsletters to email campaigns, to pay-per-click advertising. These ads appear at the top of Google search results when people type in certain keywords or phrases. When you run an ad, you can also include pictures of completed projects.

online marketing for paving contractors

Design an Attractive Website for Your Paving Company

This will help you promote your services and showcase your work. You can show prospective customers how your paving company excavates and installs their new sidewalks or driveways. Your website should be functional and well-designed, with up-to-date contact information. You should also include specific information about the geographies that you service and a photo gallery of completed projects.

 

Use Social Media

A good social media presence will enable you to share informative and engaging posts to engage your potential customers. Using tags and keyword phrases in these posts can help you connect with potential customers and attract them to your company. Additionally, using SEO techniques, such as local search engine optimization (SEO), can boost your business’s visibility online.

16 Reasons Why Social Media Is Important to Your Company

Social media platforms like Facebook, Twitter, and Instagram can be effective marketing tools for paving contractors. Create a social media account, post-high-quality images, and interact with other professionals. This will help you build credibility and brand recognition. Also, use contests and giveaways on social media to generate more brand awareness.

 

Online Reputation Management

As part of digital marketing, paving contractors should also pay special attention to online reputation management. This is because the majority of potential clients start their search for a paving contractor online. They first look for content that pertains to their needs. Once they find that, they move on to the website. To be visible online, you need to consistently provide useful and relevant content. This will help your paving business stand out among the many competing for business.

 

Create a Google My Business listing

This allows your website to appear on Google results for relevant keywords and phrases. You can also include a link to your Google Map on your contact page and in the footer of your website. In addition, your paving company website can also be equipped with a blog section. This can help you rank high on Google and convince your visitors that you are a reliable business.

 

Use a lead generation tool or agency

This allows you to get leads from prospects and book more jobs. When you get new leads, reply to them as soon as possible. This way, your prospect won’t have to waste time looking for a competing company to get the job. You can also research your competition in the area and find out what their prices are.

 

Pay-per-click advertising

This type of advertising aims to place your website on the first page of SERPs (search engine results pages) for relevant keywords. A successful click can result in a site visit, lead generation, or conversion. When done correctly, these methods can work wonders for your paving company. This is a proven way to increase website traffic and increase leads.

 

In addition to search engine optimization (SEO), you can also increase your credibility and brand reputation by posting reviews and testimonials online. Consumers will trust businesses that respond to their reviews and comments. By responding to customer feedback and reviews, you can increase your website’s ranking and boost its search engine optimization. Using social media and local networking to promote your pavers online, you can sustainably grow your business. You can also advertise your services on Facebook and Google ads and generate new leads for your business by getting a free consultation from DigitalSpecialist.co.

 

Video Marketing

In addition to social media, online marketing for paving contractors also includes video marketing. Creating videos to demonstrate your excavating skills and the different aspects of the excavating process is a great way to establish your reputation and build trust with potential customers. Include your contact information and a website link in your videos. In addition to social media, you can also create a video on YouTube to showcase the many different services you offer.

 

Display Advertising

This type of advertising is cost-effective and only costs when people click on your ad. It also allows you to target your ideal customers based on their location. People are more likely to trust a business recommended by their friends, so creating a Facebook group page will help your business gain more brand awareness.