Developing a successful SEO for bankruptcy law firms involves a variety of techniques, including on-page tactics, which can boost your website’s organic search rankings and attract more qualified leads. On-page tactics involve conducting keyword research and developing content that is optimized for search engines. These techniques can help you attract more bankruptcy clients through search engines such as Google.


The most critical of SEO attributes is keywords. Keywords are essential as they help shape your SEO for bankruptcy attorneys’ strategy. Capture the right keywords and attract new clients. Miss the mark, and you’re left with a dwindling caseload. Not good when your livelihood is contingent upon a steady stream of individuals seeking help with bankruptcy proceedings. To build that list, you will need to start with at least a baseline of keywords to set a bar that’s relevant to your legal expertise. Keywords such as Bankruptcy, liquidation, debt, exemptions, filing for bankruptcy, etc.


Content is the key to unlocking everything beneficial about SEO for bankruptcy lawyers. For a bankruptcy practice, it can be a major difference-maker for the success of your firm. Users seek you out because they require your knowledge and legal expertise. So give it to them via the E-A-T concept for quality content. Effectively, your goal is to produce unique, high-quality, and engaging materials that provide value to your audience. Take care with your content, so when your audience does engage with it, they’re rewarded with your expertise, authority, and trustworthiness. The bonus to your audience receiving it well is the increased likelihood that Google will too. As the search engine prizes original, unique, and valuable content above practically everything else, its importance is evident.

Mobile Optimization

Google puts a high premium on mobile pages. It’s an absolute necessity nowadays that mobile sites get priority indexing and ranking over desktop versions. It’s been this way for over a year and a half. With mobile computing only growing in both need and want, it’s more important that your website is a mobile-based powerhouse. If your firm has an established website, make sure it’s optimized for mobile – fast, responsive, and looks just as good on a small screen as it does on a larger display. If you are in the midst of creating or upgrading your site, think mobile-first, everything else is second

Local SEO and Google My Business

Regardless of your bankruptcy firm’s location or the territory you cover, the service you provide is inherently local. That’s how most people seeking counsel will search for you too. More than ever, in fact, location informs a user’s search as they pursue products and services that are convenient. Instead of searching for “bankruptcy attorney”, a user will search for something like “Orlando bankruptcy lawyer” or “filing for bankruptcy in Texas”. Local SEO is more prevalent now than it’s ever been, thanks to the combination of smartphones with mapping apps from Google or Apple. To ensure you’re showing up on local search results, your content and SEO efforts must reflect the area or areas where you practice. To further solidify your local presence, claim your Google My Business (GMB) page if you haven’t already done so.


To inquire about more efficient and practical ways to take advantage of SEO for your own bankruptcy law firm head over to Digital Specialist Co. to avail of our free consultation.